Cloud Circus's MA Tool 'BowNow' Integrates with Business Card Management Tool 'Sansan'
Cloud Circus, a subsidiary of Startup Holdings, has released an integration feature between its MA tool 'BowNow' and the business card management tool 'Sansan'. This allows business card information registered in Sansan to be automatically synced to BowNow, streamlining data collaboration between sales and marketing departments.
📋 Article Processing Timeline
- 📰 Published: June 5, 2026 at 00:36
- 🔍 Collected: June 4, 2026 at 15:51
- 🤖 AI Analyzed: June 6, 2026 at 22:34 (54h 43m after Collected)
Startup Holdings Co., Ltd. (Headquarters: Tokyo, Representative Director and President: Hideyuki Hongo, Securities Code: 3393) announces that its consolidated subsidiary, Cloud Circus Co., Ltd. (Headquarters: Tokyo, Representative Director and President: Akihiro Kanai), which handles digital marketing business, has released an integration feature for its MA (Marketing Automation) tool 'BowNow' with the business card management tool 'Sansan'.
With this integration, business card information registered in Sansan can be automatically synced to BowNow. This enables marketing personnel to accumulate and utilize business card information, acquired by sales representatives in their daily activities and registered in Sansan, as lead information on BowNow without needing to individually request or confirm with the sales team.
By making customer contact information held by the sales department more accessible for marketing activities, this integration supports stronger collaboration between sales and marketing through lead management, email distribution, web behavior analysis, and hot lead extraction on BowNow.
■ Background of Development
BowNow had received many requests from customers wanting to automatically sync business card data registered in the business card management tool 'Sansan' to BowNow.
In companies using Sansan, sales representatives often register business card information acquired at daily sales activities, exhibitions, meetings, and seminars into Sansan, managing it as customer contact information.
On the other hand, to utilize this business card information for marketing activities, marketing personnel had to individually request CSV exports from sales representatives or manually register the aggregated information into the MA tool, creating a time-consuming inter-departmental information sharing process.
Furthermore, even though customer contact information was accumulated in Sansan, it was difficult to smoothly transfer this information to the MA tool and utilize it for marketing initiatives such as email distribution and web behavior analysis.
In response to these customer requests, Cloud Circus has added an integration function that utilizes the API published by Sansan Inc. to automatically sync business card information registered in Sansan to BowNow.
■ About the Sansan Integration Feature
This feature links business card information registered in Sansan to BowNow and accumulates it as lead information. After the business card information is digitized on the Sansan side, it is linked to BowNow. BowNow checks for existing leads using the email address as a key; if no corresponding lead exists, it registers a new one; if a lead with the same email address already exists, it updates the lead information.
Additionally, during the integration setup, users can select 'Sansan Priority' or 'BowNow Priority'. If Sansan is prioritized, the values on the BowNow side are updated with Sansan's information. If BowNow is prioritized, Sansan's information is reflected only in fields that are blank on the BowNow side.
■ Benefits of this Integration
This integration allows marketing personnel to utilize business card information registered in Sansan on BowNow without having to request or confirm with sales representatives each time.
This reduces the workload of tasks such as CSV output and manual registration into the MA tool, making it easier for the marketing department to smoothly utilize customer contact information acquired by the sales department.
Furthermore, managing lead information on BowNow makes it easier to implement measures such as email distribution, web behavior analysis, and hot lead extraction, supporting information collaboration between sales and marketing departments.
■ Use Cases
Information Utilization in Sales and Marketing Departments
By automatically linking business card information registered in Sansan by sales representatives to BowNow, marketing personnel can more easily grasp customer contact information.
This makes it easier to utilize business card information held by the sales department for marketing initiatives, preventing information silos between departments.
Continuous Approach After Meetings and Visits
By accumulating information on prospects met at meetings or visits on BowNow, it can be used for subsequent email distribution, content provision, and understanding behavior on the website.
This supports building continuous relationships with prospects, rather than ending with a single meeting or visit.
Re-approaching Prospects with Past Contact
Information on prospects who have exchanged business cards in the past but have not been continuously followed up can also be easily managed and utilized on BowNow.
By sending emails or providing information to prospects with past contact, it is possible to create re-engagement opportunities and uncover new business opportunities.
Follow-up After Exhibitions and Seminars
By registering business card information acquired at exhibitions and seminars into Sansan, lead information can be linked to BowNow.
This can be used for continuous follow-up activities with prospects through post-event email distribution and web behavior analysis.
■ Future Developments
Cloud Circus has been providing an MA tool that is easy for marketing beginners and SMEs to use, based on BowNow's core concepts of 'Simple,' 'Low Cost,' and 'Easy to Master.'
Going forward, the company will continue to strengthen integrations with external services such as business card management tools and SFA/CRM, supporting the creation of an environment where companies can easily utilize customer contact data for sales and marketing activities.
In addition to providing the MA tool, by combining inside sales support and marketing consulting, Cloud Circus will support the entire process from lead acquisition to deal closing, further promoting the use of digital marketing among SMEs.
■ About 'BowNow'
BowNow is based on the concept of 'providing only the features that directly lead to results, in a form that anyone can use,' and supports everything from lead acquisition and nurturing to sales approach. A key feature is that there are no limits on the number of accounts and no additional costs, allowing not only marketing personnel but also all sales representatives to utilize the tool.
BowNow Features:
• Start with a free plan: Easily start with a free plan with zero initial cost and zero monthly fee
• Intuitive operation screen: Simple design that anyone can master immediately without specialized knowledge
• Rich analysis functions: Track behavior history by company and individual, automatic hot lead extraction
• Flexible integration functions: Streamline sales activities through data integration with business card management tools and SFA/CRM
• MA Tool x Inside Sales Outsourcing: Strengthening the provision of services that even handle appointment setting
• Adoption record: 16,000 companies (as of the end of March 2026)
BowNow Official Website: https://bow-now.jp/
Free registration available: https://bow-now.jp/free_form/
■ About Cloud Circus
Cloud Circus, whose mission is 'Make work easier,' primarily develops and provides the digital marketing SaaS 'Cloud CIRCUS.' It has been adopted by over 68,000 organizations, mainly SMEs.
With this integration, business card information registered in Sansan can be automatically synced to BowNow. This enables marketing personnel to accumulate and utilize business card information, acquired by sales representatives in their daily activities and registered in Sansan, as lead information on BowNow without needing to individually request or confirm with the sales team.
By making customer contact information held by the sales department more accessible for marketing activities, this integration supports stronger collaboration between sales and marketing through lead management, email distribution, web behavior analysis, and hot lead extraction on BowNow.
■ Background of Development
BowNow had received many requests from customers wanting to automatically sync business card data registered in the business card management tool 'Sansan' to BowNow.
In companies using Sansan, sales representatives often register business card information acquired at daily sales activities, exhibitions, meetings, and seminars into Sansan, managing it as customer contact information.
On the other hand, to utilize this business card information for marketing activities, marketing personnel had to individually request CSV exports from sales representatives or manually register the aggregated information into the MA tool, creating a time-consuming inter-departmental information sharing process.
Furthermore, even though customer contact information was accumulated in Sansan, it was difficult to smoothly transfer this information to the MA tool and utilize it for marketing initiatives such as email distribution and web behavior analysis.
In response to these customer requests, Cloud Circus has added an integration function that utilizes the API published by Sansan Inc. to automatically sync business card information registered in Sansan to BowNow.
■ About the Sansan Integration Feature
This feature links business card information registered in Sansan to BowNow and accumulates it as lead information. After the business card information is digitized on the Sansan side, it is linked to BowNow. BowNow checks for existing leads using the email address as a key; if no corresponding lead exists, it registers a new one; if a lead with the same email address already exists, it updates the lead information.
Additionally, during the integration setup, users can select 'Sansan Priority' or 'BowNow Priority'. If Sansan is prioritized, the values on the BowNow side are updated with Sansan's information. If BowNow is prioritized, Sansan's information is reflected only in fields that are blank on the BowNow side.
■ Benefits of this Integration
This integration allows marketing personnel to utilize business card information registered in Sansan on BowNow without having to request or confirm with sales representatives each time.
This reduces the workload of tasks such as CSV output and manual registration into the MA tool, making it easier for the marketing department to smoothly utilize customer contact information acquired by the sales department.
Furthermore, managing lead information on BowNow makes it easier to implement measures such as email distribution, web behavior analysis, and hot lead extraction, supporting information collaboration between sales and marketing departments.
■ Use Cases
Information Utilization in Sales and Marketing Departments
By automatically linking business card information registered in Sansan by sales representatives to BowNow, marketing personnel can more easily grasp customer contact information.
This makes it easier to utilize business card information held by the sales department for marketing initiatives, preventing information silos between departments.
Continuous Approach After Meetings and Visits
By accumulating information on prospects met at meetings or visits on BowNow, it can be used for subsequent email distribution, content provision, and understanding behavior on the website.
This supports building continuous relationships with prospects, rather than ending with a single meeting or visit.
Re-approaching Prospects with Past Contact
Information on prospects who have exchanged business cards in the past but have not been continuously followed up can also be easily managed and utilized on BowNow.
By sending emails or providing information to prospects with past contact, it is possible to create re-engagement opportunities and uncover new business opportunities.
Follow-up After Exhibitions and Seminars
By registering business card information acquired at exhibitions and seminars into Sansan, lead information can be linked to BowNow.
This can be used for continuous follow-up activities with prospects through post-event email distribution and web behavior analysis.
■ Future Developments
Cloud Circus has been providing an MA tool that is easy for marketing beginners and SMEs to use, based on BowNow's core concepts of 'Simple,' 'Low Cost,' and 'Easy to Master.'
Going forward, the company will continue to strengthen integrations with external services such as business card management tools and SFA/CRM, supporting the creation of an environment where companies can easily utilize customer contact data for sales and marketing activities.
In addition to providing the MA tool, by combining inside sales support and marketing consulting, Cloud Circus will support the entire process from lead acquisition to deal closing, further promoting the use of digital marketing among SMEs.
■ About 'BowNow'
BowNow is based on the concept of 'providing only the features that directly lead to results, in a form that anyone can use,' and supports everything from lead acquisition and nurturing to sales approach. A key feature is that there are no limits on the number of accounts and no additional costs, allowing not only marketing personnel but also all sales representatives to utilize the tool.
BowNow Features:
• Start with a free plan: Easily start with a free plan with zero initial cost and zero monthly fee
• Intuitive operation screen: Simple design that anyone can master immediately without specialized knowledge
• Rich analysis functions: Track behavior history by company and individual, automatic hot lead extraction
• Flexible integration functions: Streamline sales activities through data integration with business card management tools and SFA/CRM
• MA Tool x Inside Sales Outsourcing: Strengthening the provision of services that even handle appointment setting
• Adoption record: 16,000 companies (as of the end of March 2026)
BowNow Official Website: https://bow-now.jp/
Free registration available: https://bow-now.jp/free_form/
■ About Cloud Circus
Cloud Circus, whose mission is 'Make work easier,' primarily develops and provides the digital marketing SaaS 'Cloud CIRCUS.' It has been adopted by over 68,000 organizations, mainly SMEs.
FAQ
What can I do with the BowNow free plan?
You can start with no initial or monthly fees and try basic MA functions.
Is the Sansan integration paid?
There is no mention of pricing in the article.
Is the integration setup difficult?
There is no specific mention of setup difficulty in the article.