Cloud Circus's 'BowNow' Wins Leader Award in Overall MA Tool for 4 Consecutive Terms & SME for 5 Terms at ITreview Grid Award 2026 Spring
Cloud Circus's MA tool 'BowNow' won the Leader award in the 'ITreview Grid Award 2026 Spring'. Praised for its simplicity, cost-effectiveness, and robust support, it's highly favored by SMEs, reaching 16,000 implementations.
📋 Article Processing Timeline
- 📰 Published: April 16, 2026 at 00:30
- 🔍 Collected: April 15, 2026 at 16:01
- 🤖 AI Analyzed: April 19, 2026 at 11:26 (91h 24m after Collected)
Startia Holdings, Inc. (Headquarters: Tokyo, President & CEO: Hideyuki Hongo, Securities Code: 3393) announces that 'BowNow', a Marketing Automation (MA) tool provided by its consolidated subsidiary Cloud Circus, Inc. (Headquarters: Tokyo, President & CEO: Akihiro Kanai), has received double 'Leader' awards at the 'ITreview Grid Award 2026 Spring' hosted by ITcrowd Inc. (Headquarters: Tokyo, President & CEO: Genta Kurono). The awards mark the 4th consecutive win in the Overall MA Tool category and the 5th consecutive win in the SME category.
■ ITreview Grid Award 2026 Spring Award Summary
BowNow's Award Category:
MA Tool (https://www.itreview.jp/categories/ma)
Awarded Categories:
- MA Tool Overall Category: 4th consecutive term 'Leader' Award
- MA Tool SME Category: 5th consecutive term 'Leader' Award
■ About ITreview Grid Award
The 'ITreview Grid Award' is an event held quarterly to recognize products supported by users based on reviews posted on 'ITreview', a review platform for business IT products and cloud services provided by ITcrowd Inc. In the 'ITreview Grid Award 2026 Spring', products that received high marks in both customer satisfaction and recognition based on reviews posted by March 2026 are announced as 'Leaders'.
ITreview Grid Award 2026 Spring Official Site:
https://www.itreview.jp/award/2026_spring.html
■ Background of the Award: High Evaluation for 'Usability' Catering to SMEs
This award is the result of high satisfaction ratings from customers who are actually using BowNow. The following three points were particularly praised:
1. Simple and Easy-to-use Operability
Supported for its UI/UX that allows intuitive operation without specialized knowledge, enabling even marketing beginners to utilize it immediately. Lead management and behavioral analysis can be started immediately after implementation without requiring complex settings.
2. Optimal Pricing for SMEs
Provides sufficient features starting from a free plan, with paid plans reasonably priced from the 36,000 yen range per month. It is highly evaluated for its low implementation hurdle and high cost-effectiveness compared to MA tools for large enterprises.
3. Comprehensive Support System
A dedicated team supports everything from implementation to operation. Many have voiced that they can 'use it with peace of mind' thanks to a system that provides hands-on support for customer success, including onboarding assistance, regular usage seminars, and individual consultations.
BowNow user reviews and detailed evaluations can be viewed here:
https://www.itreview.jp/products/bownow/reviews
■ About 'BowNow'
The concept of BowNow is 'Simple', 'Low Cost', and 'Usable'. It is a domestic MA tool designed to narrow down to only the truly necessary features without being overly functional, allowing easy implementation and operation by marketing beginners and SMEs without specialized knowledge, and immediately leading to business opportunity creation (hot lead extraction). It provides essential digital marketing functions in a one-stop service, such as website visitor behavioral analysis, lead management, email distribution, and form creation.
Features of BowNow:
- Can be started from a Free Plan: Easy start with 0 yen initial cost and 0 yen monthly fee.
- Intuitive Operation Screen: Simple design that anyone can quickly master without specialized knowledge.
- Robust Analysis Functions: Behavioral history tracking on a company and individual basis, automatic extraction of hot leads.
- Flexible Integration Functions: Streamlines sales activities through data integration with business card management tools and SFA/CRM.
- MA Tool x Inside Sales Outsourcing: Strengthening the provision of services that handle everything up to appointment acquisition.
- Implementation Record: 16,000 companies (as of the end of December 2025)
BowNow Official Website:
■ ITreview Grid Award 2026 Spring Award Summary
BowNow's Award Category:
MA Tool (https://www.itreview.jp/categories/ma)
Awarded Categories:
- MA Tool Overall Category: 4th consecutive term 'Leader' Award
- MA Tool SME Category: 5th consecutive term 'Leader' Award
■ About ITreview Grid Award
The 'ITreview Grid Award' is an event held quarterly to recognize products supported by users based on reviews posted on 'ITreview', a review platform for business IT products and cloud services provided by ITcrowd Inc. In the 'ITreview Grid Award 2026 Spring', products that received high marks in both customer satisfaction and recognition based on reviews posted by March 2026 are announced as 'Leaders'.
ITreview Grid Award 2026 Spring Official Site:
https://www.itreview.jp/award/2026_spring.html
■ Background of the Award: High Evaluation for 'Usability' Catering to SMEs
This award is the result of high satisfaction ratings from customers who are actually using BowNow. The following three points were particularly praised:
1. Simple and Easy-to-use Operability
Supported for its UI/UX that allows intuitive operation without specialized knowledge, enabling even marketing beginners to utilize it immediately. Lead management and behavioral analysis can be started immediately after implementation without requiring complex settings.
2. Optimal Pricing for SMEs
Provides sufficient features starting from a free plan, with paid plans reasonably priced from the 36,000 yen range per month. It is highly evaluated for its low implementation hurdle and high cost-effectiveness compared to MA tools for large enterprises.
3. Comprehensive Support System
A dedicated team supports everything from implementation to operation. Many have voiced that they can 'use it with peace of mind' thanks to a system that provides hands-on support for customer success, including onboarding assistance, regular usage seminars, and individual consultations.
BowNow user reviews and detailed evaluations can be viewed here:
https://www.itreview.jp/products/bownow/reviews
■ About 'BowNow'
The concept of BowNow is 'Simple', 'Low Cost', and 'Usable'. It is a domestic MA tool designed to narrow down to only the truly necessary features without being overly functional, allowing easy implementation and operation by marketing beginners and SMEs without specialized knowledge, and immediately leading to business opportunity creation (hot lead extraction). It provides essential digital marketing functions in a one-stop service, such as website visitor behavioral analysis, lead management, email distribution, and form creation.
Features of BowNow:
- Can be started from a Free Plan: Easy start with 0 yen initial cost and 0 yen monthly fee.
- Intuitive Operation Screen: Simple design that anyone can quickly master without specialized knowledge.
- Robust Analysis Functions: Behavioral history tracking on a company and individual basis, automatic extraction of hot leads.
- Flexible Integration Functions: Streamlines sales activities through data integration with business card management tools and SFA/CRM.
- MA Tool x Inside Sales Outsourcing: Strengthening the provision of services that handle everything up to appointment acquisition.
- Implementation Record: 16,000 companies (as of the end of December 2025)
BowNow Official Website: