Starley Production to Change Company Name to "IVI Entertainment"!

Starley Production (Headquarters: Minato-ku, Tokyo, Representative Director: Hiroyuki Yokoyama) announces that its company name will be changed to "IVI Entertainment" starting April 2026.

The company name change is a new start to connect each talent's potential more broadly and to a larger stage, while inheriting the values we have cherished.

IVI Entertainment will be a produce company that expands its fields of activity domestically and internationally, starting with the individuality of its talent. We will provide growth options tailored to their strengths and aspirations, crossing the boundaries of genres and platforms such as SNS, TV, music, events, and brand collaborations.

"IVI" is a conceptual company name that is not fixed to a specific meaning, but at its root are three values that we cherish:

　Identity: The individuality and charm of each talent

　Vision: The foresight of producers and managers who identify potential and envision opportunities

　Integrity: A sincere attitude towards work and people

We believe that when these overlap, entertainment that is loved and continues to spread for a long time will be created.

Starley Production has been involved in the development and production of talent exhibiting diverse individuality, including models, variety talents, influencers, creators, and artists.

Through this, we have strongly felt the desire to create an environment where each of our talents can have more freedom in their activities and expand into various fields.

The company name change to IVI Entertainment is also a decision to clarify the foundation for our talents to move to the next scale.

Going forward, we will promote global production, taking into account overseas markets in accordance with the development of our talents' activities, and the establishment of a multi-label system that develops multiple labels.

By launching labels optimized for each genre and domain, we aim to become an entertainment company that realizes production suited to diverse personalities and talents, and produces talents and artists active in various fields.

As new initiatives, starting with the affiliation of Korean influencers and the establishment of an artist label, we have also begun producing global creators and digital IPs regardless of nationality or base.

We aim to create entertainment that connects with the world, transcending differences in language and culture.

IVI Entertainment aims to be a life partner that grows with its talents, constantly seeking and realizing their next potential.

Even though the company name has changed, our commitment to focusing on "people" and facing them sincerely remains the same.

We will challenge ourselves from here towards the diversity and future of entertainment born from various individualities gathering and respecting/maximizing those individualities.

[About IVI Entertainment]

IVI Entertainment is a produce company that expands its fields of activity domestically and internationally, starting with the individuality of its talent. It has established its own talent discovery, development, and marketing strategies, and has produced a succession of popular hybrid talents and creators who cross over between online and real-world platforms, such as Shuzo Ohira and Crazy Magnet.

Company Name: IVI Entertainment

URL: https://ivi-e.com

Instagram: https://www.instagram.com/ivi_japan/

TikTok: https://www.tiktok.com/@ivientertainment2026

Representative Director: Hiroyuki Yokoyama

Location: Minato-ku, Tokyo, Minami Aoyama 5-15-9 Flat Aoyama 301, 302

Business Activities: Discovery, development, and management of talents, influencers, and artists; content production and produce; brand and marketing support.