Craft Gin Using Ehime Prefecture's "Unshu Mandarin Orange" Completed ~Prefectural Gin Project Vol. 20 "Ehime Prefecture Gin by agataJapan"~ Pre-sale Project Launched on CAMPFIRE

Official Page https://bit.ly/ec_kengin

Star Mark Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Masakatsu Hayashi), with the cooperation of Yonden Business Co., Ltd. (Main Office: Takamatsu City, Kagawa Prefecture, President: Tatsuya Yamazaki), will launch "Ehime Prefecture Gin" using "Unshu Mandarin Orange" from Ehime Prefecture as the 20th installment of the "Prefectural Gin Project by agataJapan," which promotes the charms of various regions in Japan.

A crowdfunding campaign has been launched on CAMPFIRE prior to general sales.

CAMPFIRE Crowdfunding Project

Ehime Prefecture Gin Prefectural Gin Project by agataJapan

"Ehime Prefecture Gin Finally Completed! We will deliver the craft gin using Unshu Mandarin Orange to you soon."

Click here for the project page

You can also view it from the QR code on the right.

The charm of Shikoku, Ehime's specialty "Unshu Mandarin Orange" in this one bottle.

"Prefectural Gin Project by agataJapan" is planned and sold by Star Mark Inc., which infuses the charms of regional specialties from all over Japan into craft gin. As the final piece of the Shikoku region (Kochi, Kagawa, Tokushima) and the 20th installment of the series, "Ehime Prefecture Gin" has been born, using "Unshu Mandarin Orange," a representative specialty of Ehime Prefecture, as the key botanical.

This "Ehime Prefecture Gin" luxuriously uses "Unshu Mandarin Orange paste" handled by Ikata Service Co., Ltd., a group company of Shikoku Electric Power, as the key botanical, with strong backup from Yonden Business Co., Ltd., another group company.

Connecting the "terraced mandarin orange fields with 100 years of history" to the future.

The Nishi-uwa region of Ehime Prefecture is one of Japan's leading mandarin orange producing areas with over 100 years of history. In recent years, the increase in "abandoned farmland" due to the aging of farmers and lack of successors has become a serious issue. Amidst this, Ikata Service Co., Ltd. started cultivating Unshu Mandarin Oranges on their own, by renting terraced fields from farmers who were leaving the business, with the desire to "preserve the mandarin orange industry, the treasure of the region, and this beautiful landscape for the next generation."

The passionate desire to "protect the future of the region" and the carefully selected ingredients met the "Prefectural Gin Project" and were sublimated into the finest craft gin.

Recommended ways to enjoy "Ehime Prefecture Gin"

The moment you pour it into a glass, the sweet and refreshing citrus aroma of Unshu Mandarin Oranges, cultivated by Ehime's warm climate and the passion of the farmers, spreads out. The crisp juniper berry base leaves a pleasant, gentle, and fruity aftertaste of mandarin orange. It has a familiar taste that is very easy to drink, even for those who are not familiar with gin.

● With Soda (Gin Soda): The mandarin orange aroma bursts forth, making it an excellent pairing with meals.

● Gin Tonic: The slight bitterness of the tonic and the sweetness of the mandarin orange are exquisitely matched.

● On the Rocks: Enjoy the rich aroma of the botanicals as it changes with the melting ice.

[Ehime Prefecture Gin by agataJapan]

- Selling Price: 6,600 yen (tax included)

- Volume: 500ml

- Alcohol Content: 40%

- Manufacturer: Tateyama Brewing Co., Ltd.

- Seller: Star Mark Inc.

◆ Star Mark Inc.

Toranomon Hills Business Tower 15F, 1-17-1 Toranomon, Minato-ku, Tokyo

Representative Director: Masakatsu Hayashi

Business Activities: Business development, general import/export, global marketing, branding of companies, services, and products, etc.

Star Mark Inc.'s mission is to connect all 47 prefectures of Japan with 195 countries around the world, deepen mutual understanding through cultural exchange, and contribute to the realization of a peaceful world.

Bringing Japan's good things to the world, and the world's good things to Japan.

Bringing traditional good things to the present, and present good things to tradition.

[Website] https://starmark.co.jp [Company Profile] http://bit.ly/STARMARK_PROFILE_SLIDE

[Shinisetsuhan.net] https://shinisetsuhan.net

[agataJapan.tokyo] https://agatajapan.com/tokyo/

◆ Yonden Business Co., Ltd.

7-9 Kamei-cho, Takamatsu City, Kagawa Prefecture

President: Tatsuya Yamazaki

As a member of the Shikoku Electric Power Group, we aim to continue growing together with everyone as a company that contributes to the region in all fields, including real estate, energy, commerce, and nursing care.

[Website] https://www.yon-b.co.jp/

[Company Information] https://www.yon-b.co.jp/about/

◆ Ehime Prefecture Gin Support Team

In the Prefectural Gin Project, there is a regional producer at the center of activities in each prefecture. We will promote Ehime Prefecture Gin with an eye on domestic and international expansion, not just within the prefecture.

- Ehime Prefecture Gin Producer

Mr. Shinpei Taiki (Matsuya Ryokan / Unomachi, Seiyo City, Ehime Prefecture)

7th generation owner of "Matsuya Ryokan," which has a history dating back to the Edo period. He inherits a business that has been operating for approximately 250 years in Unomachi, a town rich in historical heritage. Believing that initiatives to transmit the region's charm in new forms to the next generation are necessary, he participated in the "Prefectural Gin Project."

◆ What is the "Prefectural Gin Project"? "Craft Gin Connecting Japan"

This initiative is part of agataJapan ORIGINAL, the private brand of agataJapan, a business that promotes and sells Japan's good products, developed and deployed by Star Mark Inc. It involves planning and developing an original craft gin, "Prefectural Gin," for each of the 47 prefectures in Japan.

Using local specialty products as botanicals, we not only focus on deliciousness but also aim to be a tool for enjoyable communication in gatherings over drinks, conveying the charm of the region. With the motto "To make everyone, both locals and outsiders, smile," we aim to promote the appeal of each prefecture, revitalize regions, and create networks connecting producers and sellers through "Prefectural Gin."

We are also looking for partners to work with us on creating "Prefectural Gin" in various regions.

If you are interested, please contact us.

◆ Product Sales

In addition to online sales on our EC site "Shinisetsuhan.net" and Rakuten Ichiba, we will also be selling in restaurants in Tokyo and other areas, as well as internationally, including Vietnam, at "agataJapan.cafe YUKIMURA" within Ho Chi Minh Takashimaya, operated by our company. We also handle wholesale for restaurants.

Reference Materials https://bit.ly/kengin

Official Website https://shinisetsuhan.net/collections/kenjinproject

Product Sales Page https://bit.ly/ec_kengin

Crowdfunding Page https://camp-fire.jp/projects/942111/