Starley Inc. Joins Asahi Life's "Minna no Anshin 100-Year Project" - Operating a Dementia Ecosystem through "Asahi's Chat AI by Cotomo"

Starley Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tokuma Maruhashi) is pleased to announce that it will participate in the "Minna no Anshin 100-Year Project" to be launched by Asahi Mutual Life Insurance Company (hereinafter "Asahi Life") in April 2026, and will begin providing "Asahi's Chat AI by Cotomo" within the project's ecosystem.

■Project Background and Purpose

The number of people certified as needing support or long-term care in Japan reached approximately 7 million as of 2023 and is expected to reach approximately 9.5 million by 2030 (*1, *2).

Furthermore, it is estimated that by 2030, including those with Mild Cognitive Impairment (MCI), approximately 1 in 3 people aged 65 or older will fall into this category (*3), and the amount of frozen assets due to dementia associated with this is said to reach a scale of approximately 318 trillion yen (*4).

Additionally, "business carers" who care for family members while working find it difficult to balance work and caregiving, and an economic loss exceeding 9 trillion yen is estimated for 2030 (*5).

In response to these serious social issues, Asahi Life faced the reality that "caregiving concerns cannot be solved by benefit payments (financial security) alone" and launched the "Minna no Anshin 100-Year Project" to provide comprehensive care solutions.

Starley Inc. deeply resonates with the vision of "building a care/dementia ecosystem that goes beyond financial security" and has decided to participate in this project.

Leveraging our natural AI dialogue technology, we will contribute to solving social issues from dementia prevention to post-onset support through [Asahi's Chat AI by Cotomo].

*1 Estimated by our company based on the Ministry of Health, Labour and Welfare's "FY2022 Status Report on Long-term Care Insurance Business (Annual Report)"

*2 Estimated by our company based on the Ministry of Health, Labour and Welfare's "FY2022 Status Report on Long-term Care Insurance Business (Annual Report)" and the Cabinet Office's "2024 White Paper on Aging Society"

*3 Figures used for cases where the prevalence of dementia at each age increases for those 65 and older. Estimated by our company based on the Cabinet Office's "2024 White Paper on Aging Society"

*4 Sumitomo Mitsui Trust Bank "Monthly Survey Report May 2022: Growing Assets Held by Elderly with Dementia"

*5 Ministry of Economy, Trade and Industry "Guidelines for Management on Supporting the Balance of Work and Long-term Care"

■About Cotomo