Starbucks' First Collaboration with Seoul-Based Streetwear Brand 'thisisneverthat': A Collection Proposing a Style that Blends into Everyday Life Launches on Tuesday, April 28
Starbucks Coffee Japan has announced its first collaboration with streetwear brand 'thisisneverthat'. A limited collection featuring apparel and tumblers under the concept of 'neverthatcoffee' will be available on the official online store starting April 28.
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- 📰 Published: April 22, 2026 at 20:00
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Starbucks Coffee Japan, Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and CEO: Hisae Morii) will launch its first collaboration with streetwear brand 'thisisneverthat'. A collection based on the concept of 'neverthatcoffee' will be available on the official online store starting Tuesday, April 28, 2026.
*Images are for illustrative purposes only.
■ A playful coffee style where street style meets Starbucks
thisisneverthat is a streetwear brand that draws inspiration from global street culture, music, and youth movements, fusing retro aesthetics with modern design to create unique, understated fashion. Starbucks values the experience of connecting people and communities through a cup of coffee. Fashion and coffee. Though different fields, both are close to everyday life and reflect individual styles and values.
The concept of this collaboration is 'neverthatcoffee'. Born from the overlapping visions of both brands—'the freedom of being incomplete' and 'the community created by sharing the same moment'—it proposes a new way to enjoy coffee by incorporating it as part of street style.
The apparel features thisisneverthat's signature waffle materials and cotton jersey, using garment washing and pigment dyeing* to express a worn-in texture. Items featuring the Siren logo on the back are also available, adding a distinctive Starbucks touch. The sizes are unisex, ranging from S to XL, allowing you to enjoy them freely according to your style.
Additionally, a stainless steel mug tumbler characterized by its linear contours makes its first appearance. The lineup also includes items that can be easily used in various scenes, such as a stainless steel bottle with a handle and a bottle bag designed to match it. A compact, packable backpack can be tucked into your bag, making your daily outings and coffee time even lighter.
Please enjoy this simple, stylish, yet playful new style where street fashion and coffee intersect.
*Garment wash: A process of washing the product after it is made. It gives a moderately soft, lived-in texture.
*Pigment dye: A dyeing method where color is applied only to the surface. It is characterized by the appearance of color shading and unevenness as it is washed repeatedly.
[Product Details]
◆ Product Name / Price (Prices shown include tax)
thisisneverthat starbucks Handle Lid Stainless Steel Bottle 680ml / ¥6,600
A stainless steel bottle featuring a lid with a handle.
Features a design with 'thisisneverthat' on the front and 'starbucks' on the back.
It has a powder-coated finish for a solid, matte texture.
thisisneverthat starbucks Stainless Steel Mug Tumbler 503ml / ¥5,500
A stainless steel mug tumbler characterized by its linear contours and an appearance as if carved from stainless steel. Adopting a very popular model (shape) at Starbucks in South Korea, the home country of thisisneverthat, it features an original design combining the 'thisisneverthat' logotype and 'starbucks' on the front.
On the back, both brand names are subtly designed in script typography.
thisisneverthat starbucks Waffle Hoodie Khaki / ¥18,700
Adopts an expressive cotton thermal jersey material in a regular fit silhouette with just the right amount of room. Pigment dyeing and garment washing are applied to achieve exquisite color unevenness and a soft texture that blends into the skin, looking as if it has been worn for years.
The front features an original design combining the 'thisisneverthat' logotype and 'starbucks', while the Siren logo is placed on the back.
Size: S/M/L/XL
thisisneverthat starbucks Hoodie Off-Black / ¥18,700
A pullover hoodie adopting a thick, sturdy 360GSM cotton blend French terry material in a regular fit silhouette with just the right amount of room.
The fabric has been garment-washed, blending well with the skin and providing a unique, lived-in look...
*Images are for illustrative purposes only.
■ A playful coffee style where street style meets Starbucks
thisisneverthat is a streetwear brand that draws inspiration from global street culture, music, and youth movements, fusing retro aesthetics with modern design to create unique, understated fashion. Starbucks values the experience of connecting people and communities through a cup of coffee. Fashion and coffee. Though different fields, both are close to everyday life and reflect individual styles and values.
The concept of this collaboration is 'neverthatcoffee'. Born from the overlapping visions of both brands—'the freedom of being incomplete' and 'the community created by sharing the same moment'—it proposes a new way to enjoy coffee by incorporating it as part of street style.
The apparel features thisisneverthat's signature waffle materials and cotton jersey, using garment washing and pigment dyeing* to express a worn-in texture. Items featuring the Siren logo on the back are also available, adding a distinctive Starbucks touch. The sizes are unisex, ranging from S to XL, allowing you to enjoy them freely according to your style.
Additionally, a stainless steel mug tumbler characterized by its linear contours makes its first appearance. The lineup also includes items that can be easily used in various scenes, such as a stainless steel bottle with a handle and a bottle bag designed to match it. A compact, packable backpack can be tucked into your bag, making your daily outings and coffee time even lighter.
Please enjoy this simple, stylish, yet playful new style where street fashion and coffee intersect.
*Garment wash: A process of washing the product after it is made. It gives a moderately soft, lived-in texture.
*Pigment dye: A dyeing method where color is applied only to the surface. It is characterized by the appearance of color shading and unevenness as it is washed repeatedly.
[Product Details]
◆ Product Name / Price (Prices shown include tax)
thisisneverthat starbucks Handle Lid Stainless Steel Bottle 680ml / ¥6,600
A stainless steel bottle featuring a lid with a handle.
Features a design with 'thisisneverthat' on the front and 'starbucks' on the back.
It has a powder-coated finish for a solid, matte texture.
thisisneverthat starbucks Stainless Steel Mug Tumbler 503ml / ¥5,500
A stainless steel mug tumbler characterized by its linear contours and an appearance as if carved from stainless steel. Adopting a very popular model (shape) at Starbucks in South Korea, the home country of thisisneverthat, it features an original design combining the 'thisisneverthat' logotype and 'starbucks' on the front.
On the back, both brand names are subtly designed in script typography.
thisisneverthat starbucks Waffle Hoodie Khaki / ¥18,700
Adopts an expressive cotton thermal jersey material in a regular fit silhouette with just the right amount of room. Pigment dyeing and garment washing are applied to achieve exquisite color unevenness and a soft texture that blends into the skin, looking as if it has been worn for years.
The front features an original design combining the 'thisisneverthat' logotype and 'starbucks', while the Siren logo is placed on the back.
Size: S/M/L/XL
thisisneverthat starbucks Hoodie Off-Black / ¥18,700
A pullover hoodie adopting a thick, sturdy 360GSM cotton blend French terry material in a regular fit silhouette with just the right amount of room.
The fabric has been garment-washed, blending well with the skin and providing a unique, lived-in look...