Starbucks 30th Anniversary in Japan: Past Masterpiece Frappuccinos® Return Evolved! Find, Discover, and Enjoy 5 Masterpieces with 'THE STAR Frappuccino®' Starting April 8 (Wed)
To celebrate its 30th anniversary in Japan in 2026, Starbucks will launch 'THE STAR Frappuccino®'—an evolution of past masterpieces—starting April 8.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 23:30
- 🔍 Collected: April 2, 2026 at 19:37
- 🤖 AI Analyzed: April 21, 2026 at 06:00 (442h 23m after Collected)
Starbucks Coffee Japan, Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and CEO: Hisae Morii) will celebrate its 30th anniversary in 2026, counting from the opening of its first Japanese store in Ginza, Tokyo on August 2, 1996. Over these 30 years, Starbucks has expanded to 2,100 stores across 47 prefectures with approximately 300,000 partners (employees), delivering about 6 billion 'thank yous' to our customers.
A choice where the passion poured into a single beverage and the system to continuously deliver it coexist. Starbucks calls this stance 'Romance and Efficiency,' and it has been the core of protecting and evolving our 'Third Place' over the past 30 years. As we approach our 30th anniversary this year, Starbucks will further deepen this 'Romance and Efficiency' stance, delivering the Starbucks experience through investments in people, co-creation with local communities, and new store experiences.
## 30th Anniversary Projects
We will roll out multiple anniversary projects throughout the year.
[Part 1]
From April 2026
'Returning to our origins, and going beyond our origins'
We will deliver an evolved, masterpiece Frappuccino® that awakens memories of the past 30 years.
[Part 2]
Scheduled for mid-June 2026
'Facing the Earth, and living with the Earth'
Nature and people involved before a cup reaches you
[Part 3]
Scheduled around August 2026
'Rooted in the community, co-creating with the community'
A choice where the passion poured into a single beverage and the system to continuously deliver it coexist. Starbucks calls this stance 'Romance and Efficiency,' and it has been the core of protecting and evolving our 'Third Place' over the past 30 years. As we approach our 30th anniversary this year, Starbucks will further deepen this 'Romance and Efficiency' stance, delivering the Starbucks experience through investments in people, co-creation with local communities, and new store experiences.
## 30th Anniversary Projects
We will roll out multiple anniversary projects throughout the year.
[Part 1]
From April 2026
'Returning to our origins, and going beyond our origins'
We will deliver an evolved, masterpiece Frappuccino® that awakens memories of the past 30 years.
[Part 2]
Scheduled for mid-June 2026
'Facing the Earth, and living with the Earth'
Nature and people involved before a cup reaches you
[Part 3]
Scheduled around August 2026
'Rooted in the community, co-creating with the community'