Eco Style Shibuya Store Releases Clothing Purchase Brand Ranking

Standing Point Inc. (Headquarters: Meguro-ku, Tokyo, Representative Director: Hiroshi Wakamori), which operates the specialty store for clothing (used clothing) and brand purchases "Eco Style Shibuya Store," has compiled and announced a brand-by-brand ranking based on its clothing purchase results from December 2025 to February 2026.

This release includes the TOP 10 rankings for men's and ladies' purchase counts, as well as the TOP 5 rankings for purchase value during the period, providing the latest trends in the fashion reuse market in the Shibuya area. Eco Style Shibuya Store: Clothing Purchase Trend Report (Collection Period: December 2025 - February 2026)

Reflecting the area's characteristic blend of street brands and luxury brands, Eco Style Shibuya Store saw a high volume of items from sports mix, high-end, and designer brands. The trend is characterized by brands with high trend relevance and stable demand for classic outerwear. Purchase Count Ranking TOP 10 (Men's Clothing)

SY32 by SWEET YEARS took the top spot, with street brands and functional outerwear dominating the upper ranks. The purchase trends observed are characteristic of the Shibuya area's sense of style.

Additionally, there is high demand for street brands incorporating luxury elements and high-performance outerwear derived from outdoor brands, indicating a preference for brands that balance everyday usability with fashionability. Purchase Count Ranking TOP 10 (Ladies' Clothing)

PLEATS PLEASE ranked first. Luxury brands and sports brands coexist, strongly reflecting a trend that emphasizes both functionality and design.

Furthermore, there is a high volume of items made from lightweight and easy-to-handle materials, as well as items wearable across seasons, highlighting that practicality aligned with lifestyle significantly influences brand selection. Purchase Value Ranking TOP 5 (Men's Clothing)

Outerwear made from premium materials such as leather and mouton occupied the top positions, indicating that the high value of materials significantly impacts appraisal prices.

Additionally, collaboration models and recently manufactured items have high market valuations, clearly showing a trend where rarity, manufacturing year, and brand power combine to lead to high appraisals. Purchase Value Ranking TOP 5 (Ladies' Clothing)

High appraisals were notable for luxury outerwear and designer brands, with rarity and recent manufacturing year strongly reflected in the appraisal values.

Furthermore, there is high demand for outerwear featuring lightweight materials and functionality, demonstrating that items combining practicality and brand value are consistently well-regarded. Ongoing Purchase Enhancement Campaign We are currently running a purchase enhancement campaign targeting clothing and bags. Campaign Details: 20% Purchase Up Campaign for Clothing & Bags (Up to ¥20,000 per item) Latest Purchase Results Available Latest purchase examples from Eco Style Shibuya Store can be found here: https://www.style-eco.com/results/shop/shibuya/ Store Information Eco Style Shibuya Store https://www.style-eco.com/shop/shibuya/

5 minutes walk from JR Shibuya Station Hachiko Exit! Right next to the Apple Store Shibuya! Business Hours: 10:00 AM - 7:00 PM | Closed: None Items Handled: Clothing, Bags, Wallets, Shoes, Watches, Jewelry, etc.

【Company Profile】 Company Name: Standing Point Inc. Representative Director: Hiroshi Wakamori Location: TY Building 5F, 3-6-18 Kamimeguro, Meguro-ku, Tokyo Business Description: Reuse business for brands, clothing, bags, watches, jewelry, etc. Official Website: https://www.style-eco.com/

【Contact】 Eco Style General Inquiry Desk TEL: 0120-991-223