New Proposal Focusing on the Blind Spot of Nasal Care: The Nasal Vestibule
StandardBrush proposes a new non-invasive and safe nasal care product that focuses on the nasal vestibule.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 09:00
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 16, 2026 at 10:29 (369h 28m after Collected)
We are participating in April Dream, an initiative to share dreams on April 1st. This press release is a dream of "StandardBrush Inc.".
In medical settings, nasal care is fundamental, yet methods that ensure safety, comfort, and continuity have not been established.
Traditional treatments using cotton swabs or gauze carry risks of mucosal damage and bleeding, in addition to causing patient discomfort and psychological burden for nurses.
This product addresses these challenges by focusing on the "nasal vestibule (entrance to the nasal cavity)", an unmet area.
The nasal vestibule is where many inhaled foreign objects are captured and retained, yet it has not been adequately addressed with daily care.
This product adopts an approach of "gently washing away" using a high-density, ultra-fine brush moistened with water, rather than scrubbing.
This achieves non-invasive and highly safe care, comfortable use with high patient acceptance, and efficiency that can be performed in a short time, all simultaneously.
This care is a low-invasive approach to the epithelial level (nasal vestibule), not the deep nasal cavity, making it easy to introduce as daily care and excellent for continuity.
The quality of nasal breathing is directly linked to overall physical condition and QOL.
This product aims to redefine the basic act of "keeping the nose clean" and establish a new standard of care in medical settings.
The nasal vestibule is said to have a function to capture and filter about 80% of inhaled foreign objects. Nasal mucus contains many bacteria such as Staphylococcus aureus, and also exists as part of the normal flora in the nasal cavity at a certain rate (around 10-40%). Furthermore, it is a site prone to local inflammation and infection due to the daily act of "touching the nose." If a virus invades this area, its impact cannot be overlooked. In other words, the nasal vestibule is a critical area that can become the "entrance" to many disease risks.
Gently and regularly caring for this area not only maintains local cleanliness but also encourages awareness of nasal breathing, potentially contributing to an improvement in overall physical condition, including the reduction of symptoms such as cough and phlegm.
Established: May 2021
Representative: Tomotaka Iwamoto
Location: 1-14-7 Ogurusu, Fujisawa-shi, Kanagawa
URL: https://standard-brush.com
Store: https://store.standard-brush.com
Contact: info@standard-brush.com
FAQ
What is the "nasal vestibule"?
It refers to the mucous membrane area just inside the nostrils, where nasal hairs grow. Many inhaled foreign objects are captured and retained here.
What are the problems with traditional nasal care?
Treatments using cotton swabs or gauze carry risks of damaging the mucous membranes or causing bleeding, leading to discomfort for patients and burden for nurses.
What approach does the new product take?
It adopts an approach of "gently washing away" dirt from the nasal vestibule using a high-density, ultra-fine brush moistened with water. Instead of scrubbing, it cares for the area without burdening the mucous membranes.
What are the benefits of this care?
It is non-invasive and highly safe, comfortable for patients to use, and allows for efficient care in a short time. It is also beneficial for continuity as daily care.
Why is care for the nasal vestibule important?
The nasal vestibule is a place where many foreign objects and bacteria tend to gather, and it can become an entry point for infections and inflammation. Keeping it clean contributes to maintaining overall health.