STANDAGE Participates as a Partner in 'Taste of Japan' Event Hosted by the Embassy of Japan in Lagos, Nigeria

STANDAGE Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Akinori Adachi; hereinafter "STANDAGE") participated as a partner company in "Taste of Japan," a cultural awareness event hosted by the Embassy of Japan in Nigeria, held in Lagos on Saturday, March 7, 2026.

Overview of "Taste of Japan"

This event was held with the aim of directly conveying the appeal of Japanese food culture, agricultural, forestry, and fishery products—including Japanese cuisine and sake—to the people of Nigeria. The venue, the Lagos Continental Hotel, welcomed numerous local government officials, business leaders, and cultural figures.

Date: Saturday, March 7, 2026

Venue: Lagos Continental Hotel (Lagos, Nigeria)

Organizer: Embassy of Japan in Nigeria

Planning and Operation: Hidemi Consulting Limited

Event Highlights and STANDAGE's Role

As a partner company, STANDAGE supported the exhibition of Japanese products and the provision of cultural experiences. The venue featured booths for leading Japanese beverage brands such as "CHOYA (Umeshu)," as well as experience corners offering sushi, tempura, and matcha, allowing attendees to directly experience Japan's diverse food culture.

The event also included a "Kagami-biraki" (sake barrel opening) ceremony attended by the Ambassador of Japan to Nigeria and other key guests, serving as a valuable opportunity for the entire venue to deepen their understanding of Japanese culture.

Potential for Japanese Products in the Nigerian Market

Nigeria boasts the largest population (over 200 million) and economy in Africa, and its food and restaurant market is growing rapidly. While it is often misunderstood in Japan that the market is "still small," there is actually a rapidly rising health consciousness among the urban wealthy, creating strong potential demand for high-quality Japanese food and beverages.

Future Outlook

Through its digital trade platform "Omakase Trade," STANDAGE supports efforts to deliver excellent products from small and medium-sized Japanese enterprises to emerging markets, including Nigeria. By leveraging the enthusiastic local demand and network gained through this event, we will continue to contribute to the further expansion of the market for Japanese products and the revitalization of economic exchange between the two countries.