STANDAGE Participates as a Partner in the "Taste of Japan" Event Hosted by the Japanese Embassy in Lagos, Nigeria

STANDAGE Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Akinori Adachi; hereinafter referred to as "STANDAGE") participated as a partner company in the "Taste of Japan" cultural promotion event hosted by the Embassy of Japan in Nigeria, held on Saturday, March 7, 2026, in Lagos, Nigeria.

Overview of "Taste of Japan"
This event was held with the aim of directly conveying the appeal of Japanese food culture and agricultural, forestry, and fishery products, including Japanese cuisine and sake, to the local Nigerian people. The venue, "Lagos Continental Hotel," was attended by many local government officials, business leaders, and cultural figures.

Date: Saturday, March 7, 2026
Location: Lagos Continental Hotel (Lagos, Nigeria)
Organizer: Embassy of Japan in Nigeria
Planning and Operation: Hidemi Consulting Limited

Event Day and STANDAGE's Role
As a partner company, STANDAGE supported the exhibition of Japanese products and the provision of cultural experiences. Booths of leading Japanese beverage brands such as "CHOYA Umeshu" were set up within the venue, and experience corners offering sushi, tempura, and matcha were also provided, allowing attendees to directly experience Japan's diverse food culture.

Furthermore, a "Kagami-biraki" (sake barrel opening) ceremony was held within the event, attended by key guests including the Japanese Ambassador to Nigeria, creating a valuable opportunity for the entire venue to deepen their understanding of Japanese culture.

Potential of Japanese Products in the Nigerian Market
Nigeria boasts the largest population in Africa (over 200 million people) and the largest economy, with its food and restaurant market continuing to grow rapidly. While it is often mistakenly believed in Japan that "the market is still small," in reality, health consciousness is rapidly increasing, particularly among the affluent urban population, and there is a strong latent demand for high-quality Japanese food and beverages.

Future Outlook
Through its digital trade platform "Omakase Boeki," STANDAGE supports Japanese mid-sized and small-to-medium-sized enterprises in delivering their excellent products to emerging markets such as Nigeria. Leveraging the strong local demand and network gained through participation in this event, we will contribute to the further expansion of the market for Japanese products and the revitalization of economic exchange between the two countries.