STAGEON to Launch New Program 'HakoTube' on March 27th, Solving Corporate SNS Challenges with Practical Knowledge from Managing Over 200 Channels

STAGEON Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Shohei Karumai; hereinafter "STAGEON"), a provider of YouTube marketing solutions for corporations, announces the launch of "YouTube Customer Attraction Variety: HakoTube," a channel dedicated to sharing YouTube marketing expertise, starting March 27, 2026.

The Vice President of STAGEON, who has been on the front lines of corporate channel management, will share both successes and failures, delivering the essence of YouTube utilization that leads to business growth.

Background of the Initiative

SNS has evolved from a personal communication tool into a critical business infrastructure for companies. As of the end of 2024, the number of domestic SNS users reached approximately 84.52 million, making it the largest media platform with an influence exceeding TV commercials by over 10 points in every phase from product/service awareness to purchase.

However, significant challenges remain in corporate utilization. According to a Tokyo Shoko Research survey (2023, 4,947 companies), 54.8% of companies do not use SNS. Even among those that do, nearly half of the personnel in charge cite a "lack of internal resources," and 72.6% of operational structures rely on outsourcing.

In particular, while YouTube is the largest platform used by 61.2% of marketing managers, only a very small number of companies are strategically achieving results.

The current reality is that while information is abundant, the essence is rarely conveyed, and more people are becoming lost in superficial techniques and non-reproducible SNS operations.

While the number of companies and sole proprietors using SNS for customer acquisition is increasing every year, many report challenges such as "effort and man-hours not leading to results" and "difficulty in seeing results, making it hard to use as a customer acquisition channel."

We believe that SNS should not rely on accidental viral spread, but should be a powerful marketing tool that strategically supports business growth.

Through managing over 200 corporate YouTube channels, STAGEON has witnessed both its immense potential and the reality that "the correct way to use it is not widespread."

Based on the knowledge gained from our operational track record, we aim to create an environment where the potential of YouTube for customer acquisition can be maximized by permeating the essence of operation into society in an easy-to-understand manner through a new approach called "YouTube Customer Attraction Variety."

Channel Overview

This channel is a "YouTube Customer Attraction Variety" show where STAGEON, with a track record of managing over 200 channels, shares "living know-how" extracted from trial and error in the field.

Beyond just introducing operational techniques and trends, the Vice President who leads STAGEON's YouTube operations will personally and entertainingly explain essential concepts that lead to results, such as understanding algorithms, channel design, and content strategy.

Through this channel, we aim to provide the perspectives and concrete knowledge necessary to transform SNS from a mere place for broadcasting into a customer acquisition channel that leads to business growth.

■ Channel URL: [Link to be provided]