[Limited to Large Corporations] Global Manufacturing Engagement & Internal Communications Leaders to Speak: Why Aren't 'Frontline Workers Taking Action'? ~ The Reality of Employee Experience (EX) and Behavioral Change in the AI Era ~

Staffbase (headquartered in Germany), a global leader in employee communication adopted by approximately 1,500 companies worldwide, will co-host the "EX Club 2nd Event" for large corporations with Shipood Co., Ltd., which promotes PR DX, on Thursday, May 28, 2026, in Omotesando, Tokyo.

[Details and Application Page] https://insights.staffbase.com/ja/tf/event/exclub-community

In recent years, many companies have seen challenges emerge such as:

* Initiatives exist, but the frontline doesn't act. * Management messages don't permeate. * Engagement initiatives are temporary. * Information is delivered, but it doesn't lead to action.

Especially in large corporations with many frontline workers, such as manufacturing, logistics, retail, and construction, the difficulty of "translating strategy into frontline action" has become a major theme as organizational scale and number of locations increase.

At this event, we will welcome leaders responsible for both engagement and internal communications at a major global manufacturing company with numerous locations and employees. They will share their efforts to "mobilize the frontline" and the reality of their practical work.

On the day, they will share real-world practical knowledge, including successes, failures, and limitations, on topics such as:

* What kind of walls did they face? * Where was the gap with the frontline? * What did they change and how did they improve? * What kind of behavioral change is required in the AI era?

This event is also the second event of the "EX Club," a community focused on corporate Employee Experience (EX) and internal communication.

Overview of the April event (1st EX Club event)

The first event, held in April 2026, focused on internal communication in the AI era and human capital management, sharing the latest domestic and international case studies and practical knowledge.

Approximately 100 participants, mainly from large corporations, attended, and active discussions and exchanges took place among practitioners involved in internal communication, including those from internal PR, HR, management planning, and IT departments.

Participants commented, "I learned about the real problems and initiatives of other companies," "I was able to frankly discuss with fellow practitioners," and "It was very informative with cross-functional participation from HR, PR, and IT."

About this event

The challenge of "strategy exists, but the frontline doesn't act," seen in many companies. Behind this theme, often discussed as an issue of engagement and internal communication, lies a lack of "design for translating strategy into frontline action."

At this event, we will unravel the structure of why initiatives don't function on the frontline and how to overcome it, from both practical and structural perspectives, based on the concept of "Employee Experience (EX)," which has recently gained global attention.

What is Employee Experience (EX)?

Employee Experience (EX) is a design philosophy for translating a company's strategy and intentions into employee "actions," rather than merely improving satisfaction or engagement.

In many companies, a state of "cognition only" occurs, where:

* Information is delivered but not understood. * Information is understood but doesn't lead to action.

EX is a concept that creates a state where "the frontline acts" by consistently designing this "cognition → understanding → action" process. At this event, we will approach the structure of why initiatives don't function, based on this EX perspective.

Key points of this event

* Practical leaders from global manufacturing will speak. * Real sharing of successes, as well as failures, challenges, and limitations. * Concrete insights into the "structure of frontline inaction." * Thinking about behavioral change in the AI era. * Real information exchange among large corporations. * Networking among practitioners through social gathering.

Recommended for:

* Those involved in HR / PR / DX / management planning at large corporations. * Those promoting engagement improvement and internal communication initiatives. * Those facing challenges where initiatives do not lead to behavioral change on the frontline. * Those experiencing difficulties in frontline penetration and inter-departmental information sharing. * Those struggling with the coordination between internal PR and HR initiatives. * Those who want to learn about "real initiatives," including the practices and failures of other companies.

Especially recommended for those in industries with a high proportion of frontline workers, such as manufacturing, logistics, retail, and construction, who face challenges in communication with the frontline.

Program on the day

1) Opening 2) Overview and latest trends of Employee Experience (EX) 3) Panel Discussion "Why isn't the frontline taking action? The limits of engagement and the potential of EX" 4) Toast 5) Networking