Staffbase Promotes Internal Communications in the AI Era: Launches note Account, Releases PIVOT Video, and Deploys Taxi Ads

Staffbase (Headquarters: Germany), the world's first AI-native employee experience platform provider, is strengthening its information dissemination in the Japanese market to enhance brand recognition and understanding (※).

The company has launched three initiatives: ① opening an official note account, ② releasing a video on the business video media "PIVOT," and ③ deploying taxi advertisements in Tokyo.

This initiative is part of Staffbase's efforts to strengthen the dissemination of advanced initiatives and insights in the Japanese market, aiming to present new value for internal communication in the AI era and for improving Employee Experience (EX: the overall value of experiences employees gain through their interactions with the company).

Additionally, on April 22, Staffbase will host a seminar titled "Latest Trends in Internal Communication in the AI Era" at Shibuya Hikarie, serving as a venue for sharing practical insights.

・Details page:https://insights.staffbase.com/ja/tf/event/ex-club-seminar-ic-trend-in-ai-era

---

◆Background

Amidst the growing importance of human capital management, internal communication within companies has evolved from mere "information sharing" to "experience design that reaches every single employee."

However, many companies still face challenges such as:
・Management messages not permeating down to the front lines
・Information being scattered and not reaching those who need it

To address these challenges, Staffbase has provided a communication platform that utilizes AI for personalized delivery and reaches frontline employees. Now, to convey its value more broadly in the Japanese market, Staffbase is launching multiple information dissemination initiatives.

---

◆Initiative Overview

1) Launch of Official note Account

Staffbase has opened an official note account for the Japanese market.

・Official note:https://note.com/staffbase

On note, based on the philosophy that "organizations change when words are delivered," Staffbase will disseminate information regarding the redefinition of internal communication.

As an employee experience platform originating from Germany, Staffbase will continuously share insights that contribute to corporate organizational transformation, such as advanced case studies from Japan and abroad, and changes in the roles of internal public relations and HR in the AI era.

2) Video Release on PIVOT Official Channel

A video titled "Organizations Change When Words Are Delivered" has been released on the business video media PIVOT.

・Viewing URL:https://www.youtube.com/watch?v=KI7oklIRHpM

This video focuses on the structural challenges of internal communication in the AI era, explaining the essence of the "communication breakdown problem" within companies. It highlights the importance of information delivery optimized for each employee, especially in addressing issues like the "last mile problem" where management's intentions don't reach the front lines, and communication failure due to information overload.

It also introduces the future of internal communication, including AI-powered "personalized delivery," "AI podcasts," and engagement visualization through data analysis.

3) Launch of Taxi Advertisements

Taxi advertisements have commenced deployment in Tokyo.

These advertisements feature a 30-second edited version of the video released on PIVOT, promoting the concept of "Organizations Change When Words Are Delivered."

The aim is to widely disseminate the importance of internal communication and new approaches to business professionals and decision-makers, with the goal of expanding brand awareness.

・Advertisement video URL:https://www.youtube.com/watch?v=lbv2jO5BmJc

---

◆Future Developments

Staffbase will continue to provide ongoing information dissemination in the Japanese market and support the transformation of corporate internal communication.

Furthermore, Staffbase will promote the sharing of practical insights through opportunities for dialogue with domestic companies and event hosting.

https://insights.staffbase.com/ja/tf/event/ex-club-seminar-ic-trend-in-ai-era

---

◆About "Staffbase"

Staffbase is the world's first AI-native Employee Experience (EX) platform (※). It puts the power of AI into the hands of every employee, especially supporting frontline workers who have historically been underserved by digital connectivity. Through Employee AI, Staffbase integrates communication, IT, and HR, redefining how people and organizations work.

*EX: Short for Employee Experience, it is the sum total of all "experiences" employees gain through working at a company.

Over 1,500 enterprise companies, including Adidas, Alaska Airlines, DHL, German commercial vehicle giant MAN Truck & Bus, and Whataburger, have adopted Staffbase to empower their employees and help them achieve maximum performance.

Staffbase connects employees and companies everywhere through employee apps, intranets, email, SMS, digital signage, and integrations with Microsoft 365. It also offers new agent-based experiences such as personalized podcasts and conversational assistants, functioning as a single AI-powered platform that integrates information sharing and operational support.

Furthermore, Staffbase has been recognized as a Leader in Gartner® Magic Quadrant™ for Intranet Packaged Solutions for three consecutive years in 2025 and is also rated as a leader in the employee intranet sector by G2. Its headquarters are in New York, USA, and Chemnitz, Germany.

Learn more here:www.staffbase.com

※: The mechanism by which AI continuously delivers an optimized information experience to each employee is the world's first in the EX platform domain (as of November 2025, according to our research).

---

■Company Overview

・Company Name: Staffbase SE

・Headquarters: Chemnitz, Germany / New York City, USA

・Established: 2014

・CEO: Dr. Martin Böhringer (Founder)

・Japan Representative: Yuri Akahira

・Global Locations: New York, London, Berlin, Sydney, Vancouver, etc.

・Number of Adopting Companies: Approximately 1,500 companies worldwide, used by over 16.5 million employees

・Business Activities:

Provides an AI-powered "Employee Experience (EX) Platform." It integrates internal communication and operational support to deliver optimal information to all employees, including frontline workers, thereby supporting engagement improvement and work style transformation.

・Official Website: https://staffbase.com/ja/

---

※Download PDF press release here

d158752-16-9e814b132aa49fd770dc56d04baa2dab.pdf