Staffbase and Shipood Co-Host Internal Communication Seminar: "Information Design that Reaches the Front Lines" in the AI Era – How to Solve Internal Communication Fragmentation

Staffbase (headquartered in Germany), a global leader in employee communication adopted by approximately 1,500 companies worldwide, will co-host a seminar for internal public relations and HR personnel, titled "Internal PR and Internal Communication Study Group," with Shipood Inc., which promotes PR DX.

In recent years, companies have increasingly faced challenges such as "management messages not reaching the front lines" and "information fragmentation within the organization." Against this backdrop, this seminar will practically explain internal communication, which requires redefinition due to the spread of AI and the advancement of human capital management, incorporating the latest domestic and international case studies.

[Details and Registration]

https://insights.staffbase.com/ja/tf/event/ex-club-seminar-ic-trend-in-ai-era

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The outline of this seminar is as follows:

■ Event Overview

EX Club Seminar Vol. 1 "Internal PR and Internal Communication Study Group"

[Date] Wednesday, April 22, 2026

　　　　18:30〜20:00 Seminar

　　　　20:00〜20:30 Networking Session (optional)

[Fee] Free

[Venue] Shibuya Hikarie Conference Room

　　　（〒150-8510 2-21-1 Shibuya, Shibuya-ku, Tokyo, Shibuya Hikarie 11F）

　　　　Access: https://space.hikarie.jp/conference/access/

[Format] On-site event + Online streaming (Zoom)

*For online participants, the Zoom participation URL will be sent by the day before the event.

■ Program on the Day

1. Opening

   "Why Internal Communication is Being Redefined Now"

2. Case Studies of Overseas Companies

   Changes in internal communication seen in European and American companies

   and "Perception Gaps with the Front Lines" and Latest Trends from a 6-country Survey

3. Case Studies of Domestic Companies

   Changes in internal PR happening in Japanese companies

4. Participatory Discussion

   Sharing challenges based on participant surveys

5. Panel Q&A

6. Closing

   Future initiatives of EX Club

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■ Background of the Event

In recent years, as "human capital management" has gained attention as a crucial theme in corporate management, the design of internal communication has become an issue directly linked to management strategy.

Currently, many companies face challenges such as:

・Management messages not permeating to the front lines

・Information fragmentation within the organization

・Employees unable to access necessary information

Furthermore, with the spread of AI, the information environment within companies is rapidly changing.

Based on this background, this event will practically explain the ideal state of internal communication in the AI era, comparing advanced case studies from overseas companies with the current situation of Japanese companies.

[Recommended for these individuals]

• Corporate PR / Internal PR personnel

• HR / Organizational Development personnel

• Corporate Planning department personnel

• IT department personnel responsible for internal information infrastructure

• Those interested in human capital management and employee engagement

• Want to strengthen internal communication

• Have challenges with the penetration of management messages

• Want to review information sharing mechanisms

• Want to know about other companies' case studies

[What you will gain by participating in the seminar]

• Latest trends in internal communication in the AI era

• Practical case studies from overseas companies

• Real success and failure stories from Japanese companies

• Mindset for permeating management messages

• Tips for designing internal communication

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■About EX Club

EX Club is a newly launched community focusing on corporate internal communication and employee experience (EX). This event marks its first installment.

Its activities will not be limited to one-off seminars, but will continuously expand as a platform for leaders involved in internal communication from corporate PR, HR, IT, and corporate planning departments to share knowledge through:

・Seminars to share trends

・Community events to share corporate case studies

・Roundtable discussions limited to executives

and more.

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■ Speakers

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■ Company Overview

[Staffbase Company Overview]

Company Name: Staffbase SE

Headquarters: Chemnitz, Germany / New York City, USA

Established: 2014

CEO: Dr. Martin Behrlinger (Founder)

Japan Representative: Yuri Akahira

Global Offices: New York, London, Berlin, Sydney, Vancouver, etc.

Number of Adopting Companies: Approximately 1,500 companies worldwide, used by over 16.5 million employees

HP: https://staffbase.com/ja/

[Shipood Company Overview]

Company Name: Shipood Inc.

Representatives: Representative Directors Yoshio Funaki and Mayumi Funaki

Established: February 21, 2011

Location: N&E BLD. 6F, 1-12-4 Ginza, Chuo-ku, Tokyo

Capital: 10 million yen

HP: https://shipood.com/

Business Activities:

- Corporate PR / Public Relations Support: "PR / Public Relations Home Tutor" and "Comprehensive PR Support" businesses

- Development and operation of the online PR service "PRONE" business

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*Download PDF press release here

d158752-15-30442b952ce92ec57eb5b74ad15ac2c3.pdf