"Minmin's Craft Village," Led by Hitomi Yamamoto, Instructor with 43,000 Instagram Followers, to Launch on FANTS on July 2nd

STADIUM Inc. (Headquarters: Nagoya City, Aichi Prefecture, Representative Director: Tomonori Morikawa), provider of the integrated business platform for creators "FANTS," is pleased to announce the launch of "Minmin's Craft Village," an online community hosted by Hitomi Yamamoto, representative of the craft class "Children's Atelier OTEXTE" and boasts 43,000 Instagram followers. The community will commence on July 2, 2026.

"Minmin's Craft Village" is a community that offers a safe online space for children seeking a place outside of home and school to express themselves, and for parents who are unsure how to engage with their children's creativity. With the concept of "A secret base for everyone, with no right answers," the community aims to foster children's self-esteem and build new parent-child relationships through participatory live streams, work sharing, assignment feedback, and exclusive video content. Utilizing FANTS' live streaming, community, and video content features, it is designed to be accessible from anywhere in Japan, regardless of location or time.

Features of "Minmin's Craft Village"

"Minmin's Craft Village" is an online community where children and parents can enjoy the freedom of expression together. In school or extracurricular settings, there is often a focus on "skillful/unskillful" or "correct/incorrect" evaluations. In such environments, many children feel "unable to be confident in their own expressions" or "unable to meet peers with similar interests," while many parents worry about "interfering too much" or "not knowing how to engage."

This community provides an expressive experience that values "what the child wants to do" through participatory live streams, work sharing, assignment feedback, and exclusive video content. The feedback approach focuses not on teaching the "correct answer," but on collaboratively discovering the child's unique qualities, their developing strengths, and ways to expand upon their work. It is designed not only for learning but also as a warm space for connection with like-minded peers.

The community aims to foster self-esteem where children can feel "this is good enough," and to cultivate a relationship where parents and children can enjoy expression together on an equal footing, rather than in a hierarchical manner.

Host Profile

Hitomi Yamamoto

Representative of the craft class "Children's Atelier OTEXTE"

Born in Toyama Prefecture in 1988. Started the craft class "Children's Atelier OTEXTE" in 2022, which is currently fully booked. Based on her experience as a craft instructor and after-school care provider, she works with the theme of "nurturing skills to thrive in the AI era." She has over 43,000 followers on Instagram. Since childhood, she has felt a sense of discomfort with "expressions that have a correct answer," and with the desire to create a space for expression that values individuality, she communicates with parents and children nationwide.

・Instagram: https://www.instagram.com/minmin_chiiku

・Community Membership Site: https://minmin-salon.fants.jp/

Main Content

Creation Live (Participatory Live Stream)

A participatory streaming style where participants create together in real-time. Even with the same theme, everyone's finished product will be different – that's the essence of Minmin's Craft Village.

Show-and-Tell Live Stream

A time to showcase completed works in real-time, discuss their unique aspects, and share impressions. Participants can gain inspiration from others' expressions.

Work Sharing (Community)

A space to share progress, interesting everyday discoveries, and hobbies. An exchange space to meet peers with similar sensibilities.

Assignment Submission & Feedback

Feedback that focuses on discovering the child's individuality, developing strengths, and ways to expand their work, rather than teaching the correct answer. The experience of having their "likes" recognized leads to confidence.

Exclusive Video Content

Exclusive videos that delve deeper into the concepts of expressive education and the joy of crafting, which cannot be fully conveyed on Instagram. These videos serve as a catalyst to move beyond "doing things vaguely."

Pricing Plans

Standard Plan: ¥5,000/month (tax included)

Plan for Classroom Participants Only: ¥2,000/month (tax included)

Apply Here

*Please navigate to the page, check the monthly usage fee, and click "Join."

Expanding Educational x Interactive Communities on FANTS

In recent years, FANTS has seen an increase in online communities related to education, parenting, and extracurricular activities, with a growing demand for "places that offer both learning and interaction." In particular, a new form of learning that goes beyond the boundaries of existing extracurricular activities is gaining attention, especially among parents who want to foster their children's non-cognitive skills and creativity.

"Minmin's Craft Village" is an online community with a unique concept in Japan, themed around "expressions with no right answers," targeting children from kindergarten to 12 years old and their parents. Its distinctive feature is a new approach to education x community that aims to change the very way parents and children interact, while fostering children's self-esteem.

By combining FANTS' live streaming, chat, and content features, it creates an environment where individuals with similar sensibilities can meet and enjoy expression from anywhere in Japan. The expansion of this new type of interactive community for parents and children, which simultaneously creates a "place to belong" for children and "learning and community" for parents, is highly anticipated.

About FANTS

FANTS supports creators to live authentically and aims to create a world where creators build culture with their fans.

It is an integrated business platform that enables creators and businesses to offer and sell their skills and content online, and to operate their businesses continuously. It is usable with no-code and provides the necessary functions for online business, such as sales, payment, customer management, and content delivery, all on a single platform.

FANTS offers "FANTS Online Community" and "FANTS Service Sales," further supporting creator businesses. FANTS will continue to expand its services with the goal of creating an environment where creators can pursue their passions sustainably and for the long term.

FANTS Brand Site: https://biz.fants.jp/ FANTS Community: https://community.fants.jp/ FANTS Service Sales: https://servicesales.fants.jp/

About STADIUM Inc.

STADIUM Inc. is committed to creating an environment where individuals and businesses can continuously express their passions as businesses, with the philosophy of "Creating a world where organizations and people shine through circulating passion."

To date, it has supported the continuous relationship building as an online community platform, operating and supporting over 500 communities, with cumulative transaction amounts exceeding 2.5 billion yen. It has supported the online expansion of a wide range of businesses, from individuals to corporations, in diverse fields such as education, beauty, fitness, and career support.

STADIUM Inc. will continue to develop products with the aim of creating a world where creators can pursue their passions and creative activities sustainably.

Location: 3F HARVEY FUSHIMI, 1-13-23 Sakae, Naka-ku, Nagoya City, Aichi Prefecture, 460-0008

Representative: Tomonori Morikawa, Representative Director

Company HP: https://stadium.fan/

Shareholder: STAMEN Inc. (Listed on TOKYO PRO MARKET) 100%