Stack Inc. Provides "Appify - Mobile App" and "VIP - Membership Program" to "monchéri," Integrating E-commerce and Store Customer Experience in Conjunction with Physical Store Opening
Stack Inc. has provided its Shopify-integrated mobile app platform "Appify" and loyalty platform "VIP" to the dog wear brand monchéri. This aims to enhance customer engagement and integrate online and offline customer experiences, coinciding with the opening of monchéri's first physical store on April 17, 2026.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 20:00
- 🔍 Collected: May 11, 2026 at 11:31
- 🤖 AI Analyzed: May 11, 2026 at 12:25 (53 min after Collected)
Stack Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ryosuke Fukuda; hereinafter "Stack") announced that it has provided "Appify - Mobile App" (hereinafter "Appify"), an app building platform linked with Shopify, and "VIP - Membership Program" (hereinafter "VIP"), a loyalty platform, to "monchéri," a dog wear brand that enriches life with beloved dogs, with the aim of strengthening customer engagement.
■ Background of Introduction
"monchéri" has fostered connections with many customers, primarily through social media and online stores, as a brand that enriches life with beloved dogs. With the brand's growth, it became crucial to deliver product information and campaign updates more timely, convey the brand's worldview more deeply, and ensure a smooth membership experience across both online and offline channels.
Furthermore, with the opening of the brand's first directly managed store on April 17, 2026, there was a need to seamlessly connect the brand experience built online with the physical store experience.
Therefore, Stack's "Appify" and "VIP" were chosen as the foundation to comprehensively strengthen information dissemination, customer touchpoints, and purchasing experience through the deployment of an official app and the introduction of a new membership program.
■ Achievements of This Project
With this introduction, users can enjoy the following new brand experiences:
Mobile App that Condenses the Brand's Worldview (Appify)
- Built an environment where products can be browsed and purchased without stress, thanks to the mobile app's light operation and visual expression that conveys the brand's atmosphere.
- Strengthens customer touchpoints by delivering information to customers in a timely manner through push notifications.
- Achieves a smooth membership experience across online stores and physical stores by providing a digital membership card that is easy to use even in physical stores.
Introduction of a Unique "Mile-based" Membership Program (VIP)
- Adopted a "mile-based" system that reflects the brand's unique worldview.
- Miles accumulated through shopping and other activities can be exchanged for benefits such as coupons, providing an experience that allows customers to continuously enjoy the brand.
- In the future, there are plans to expand this into experiential value beyond discounts, such as exclusive items and special novelties.
- A "membership rank" system is also being planned to allow customers to enjoy shopping more advantageously.
More Consistent Brand Experience Connecting Stores and E-commerce
Through this initiative, monchéri will seamlessly connect the customer experience for those who interact with the brand in physical stores and those who shop online, promoting continuous relationship building.
Moving forward, the membership rank system, member-exclusive benefits, and advance notifications will be expanded sequentially.
■ monchéri Staff Comment
The opening of monchéri's first directly managed store is a significant step towards connecting with customers more closely. By launching the official app and a new membership program, we can now deliver a more consistent brand experience, encompassing not only the online store but also the time spent in physical stores. We aim to continue nurturing touchpoints where dog lovers and their families can feel monchéri's unique worldview and joy more intimately.
▼ Install the Mobile App
- For iOS users here
- For Android users here
■ App Release & Direct Store Opening Commemorative Campaign
To celebrate the official app release and the opening of the brand's first directly managed store, we will be conducting an exclusive campaign to make your visit more enjoyable.
Customers who reserve a visit to "monchéri MARK IS Minatomirai store," which opens on April 17, 2026, will receive one of three types of limited novelties of their choice.
In addition, a "10% OFF coupon for all in-store items" will be available for use in the store.
This campaign allows customers to enjoy shopping in the store more casually during the eligible period. Please take this opportunity to visit our store.
Campaign details:
- Present limited novelties for advance visit reservations
- Provide a 10% OFF coupon for all in-store items
- Conduct advance sales of new items in-store
Eligible store: monchéri MARK IS Minatomirai store
Eligible period: Visits from April 17, 2026, to May 17, 2026
Click here for campaign details
■ About monchéri
Dog wear brand monchéri
mon chéri is French for "my dear" or "loved one."
■ Background of Introduction
"monchéri" has fostered connections with many customers, primarily through social media and online stores, as a brand that enriches life with beloved dogs. With the brand's growth, it became crucial to deliver product information and campaign updates more timely, convey the brand's worldview more deeply, and ensure a smooth membership experience across both online and offline channels.
Furthermore, with the opening of the brand's first directly managed store on April 17, 2026, there was a need to seamlessly connect the brand experience built online with the physical store experience.
Therefore, Stack's "Appify" and "VIP" were chosen as the foundation to comprehensively strengthen information dissemination, customer touchpoints, and purchasing experience through the deployment of an official app and the introduction of a new membership program.
■ Achievements of This Project
With this introduction, users can enjoy the following new brand experiences:
Mobile App that Condenses the Brand's Worldview (Appify)
- Built an environment where products can be browsed and purchased without stress, thanks to the mobile app's light operation and visual expression that conveys the brand's atmosphere.
- Strengthens customer touchpoints by delivering information to customers in a timely manner through push notifications.
- Achieves a smooth membership experience across online stores and physical stores by providing a digital membership card that is easy to use even in physical stores.
Introduction of a Unique "Mile-based" Membership Program (VIP)
- Adopted a "mile-based" system that reflects the brand's unique worldview.
- Miles accumulated through shopping and other activities can be exchanged for benefits such as coupons, providing an experience that allows customers to continuously enjoy the brand.
- In the future, there are plans to expand this into experiential value beyond discounts, such as exclusive items and special novelties.
- A "membership rank" system is also being planned to allow customers to enjoy shopping more advantageously.
More Consistent Brand Experience Connecting Stores and E-commerce
Through this initiative, monchéri will seamlessly connect the customer experience for those who interact with the brand in physical stores and those who shop online, promoting continuous relationship building.
Moving forward, the membership rank system, member-exclusive benefits, and advance notifications will be expanded sequentially.
■ monchéri Staff Comment
The opening of monchéri's first directly managed store is a significant step towards connecting with customers more closely. By launching the official app and a new membership program, we can now deliver a more consistent brand experience, encompassing not only the online store but also the time spent in physical stores. We aim to continue nurturing touchpoints where dog lovers and their families can feel monchéri's unique worldview and joy more intimately.
▼ Install the Mobile App
- For iOS users here
- For Android users here
■ App Release & Direct Store Opening Commemorative Campaign
To celebrate the official app release and the opening of the brand's first directly managed store, we will be conducting an exclusive campaign to make your visit more enjoyable.
Customers who reserve a visit to "monchéri MARK IS Minatomirai store," which opens on April 17, 2026, will receive one of three types of limited novelties of their choice.
In addition, a "10% OFF coupon for all in-store items" will be available for use in the store.
This campaign allows customers to enjoy shopping in the store more casually during the eligible period. Please take this opportunity to visit our store.
Campaign details:
- Present limited novelties for advance visit reservations
- Provide a 10% OFF coupon for all in-store items
- Conduct advance sales of new items in-store
Eligible store: monchéri MARK IS Minatomirai store
Eligible period: Visits from April 17, 2026, to May 17, 2026
Click here for campaign details
■ About monchéri
Dog wear brand monchéri
mon chéri is French for "my dear" or "loved one."