[Sotsu Medical's First] Experiential Conditioning Chiropractic Service "THE MEDI" Launches: "Visiting to Avoid Needing to Visit"

Sotsu Medical Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative Director and President: Myung-Hak Seol) is launching "THE MEDI," an experiential conditioning service, as a new business focused on service provision.

The first store is scheduled to open in early July 2026 in Tokyo's Roppongi area, a leading business and cultural hub.

This new initiative aims to achieve a state where individuals can "independently condition and maintain their bodies" rather than just temporary improvements, by combining professional treatments from nationally certified practitioners with self-care utilizing the latest technology.

Social Background

Worsening "digital fatigue" and a paradigm shift towards "preventive care."

In recent years, "tech neck" (smartphone neck) and eye strain caused by prolonged use of smartphones and PCs have become serious social issues hindering modern people's performance. Interest in "preventive medicine" and "conditioning"—which focus on regularly conditioning the body to maintain high performance rather than addressing ailments after they appear—has never been higher.

However, traditional chiropractic and relaxation services often provide only temporary relief, and psychological and physical barriers existed in "maintaining condition" and "habit formation."

Against this backdrop, Sotsu Medical, which operates the self-care brand "MYTREX" with cumulative shipments exceeding 3 million units, has leveraged its accumulated knowledge and technology in the self-care domain to develop a new solution that integrates treatment and daily care.

Service Overview

An experience that balances "visualization" and "habit formation."

"THE MEDI" thoroughly visualizes the body's condition through AI-powered posture analysis and treatments by nationally certified practitioners, providing optimal evidence-based approaches. Furthermore, it includes a co-located subscription-based care environment where users can utilize physical therapy, proprietary self-care devices, and hydrogen inhalation. By supporting the "creation of habits for naturally conditioning the body" as part of daily life, rather than "making an effort to visit," it aims for an autonomous state of health where users can manage and improve their discomfort in their daily lives.

Concept

Not "making them visit," but "creating a state where they can condition themselves."

This service is an experiential medical service that looks beyond just "immediate changes" from treatment to the "behavioral change" of users.

As a company that has continuously provided self-care products, we embody "self-care that blends into daily habits" in a physical store format, supporting the creation of a body that can be maintained.

Future Developments

Preparations are currently underway for the opening of the first store in Roppongi in early July 2026. Details on service content and experiential opportunities will be announced sequentially in the future.

Through this business, Sotsu Medical will contribute to extending the healthy lifespans of more people and realizing daily conditioning.

*Please note that the information is as of the press release distribution and may differ from the latest information.

<Company Profile>

Company Name: Sotsu Medical Co., Ltd.

Location: Urban Center Hakata 5F, 3-1-10 Hakataekiminami, Hakata-ku, Fukuoka City, Fukuoka Prefecture

Representative: Myung-Hak Seol, Representative Director and President

Established: September 2017

Business Activities: Planning, manufacturing, and sales of EMS medical devices for exercise and beauty devices.

URL: https://st-medical.jp/