[Sotsu Medical's First] Experiential Conditioning Chiropractic Service "THE MEDI" Launches with the Concept of "Visiting Not to Be Treated, But to Learn to Treat Oneself"

Sotsu Medical Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative Director and President: Myo Kaku Setsu) is launching "THE MEDI," an experiential conditioning service, as a new service-oriented business. The first store is scheduled to open in early July 2026 in Tokyo's Roppongi area, one of the leading business and cultural centers in the city. This new initiative aims to achieve a state where individuals can "independently condition and maintain their bodies," rather than just temporary improvement, by combining professional treatments by nationally certified practitioners with self-care utilizing the latest technology. ■ Social Background Worsening "digital fatigue" and a paradigm shift in "preventive care." In recent years, "tech neck" (smartphone neck) and eye strain due to prolonged use of smartphones and PCs have become serious social issues hindering modern people's performance. Interest in "preventive medicine" and "conditioning"—maintaining high performance by regularly conditioning the body rather than addressing issues after they arise—has never been higher. However, traditional chiropractic and relaxation services often provide only temporary improvement, and there have been psychological and physical barriers to "maintaining condition" and "habituation." Against this backdrop, Sotsu Medical, which operates the self-care brand "MYTREX" with cumulative shipments exceeding 3 million units, has leveraged its accumulated knowledge and technology in the self-care domain to develop a new solution that integrates treatment and daily care. ■ Service Overview An experience that balances "visualization" and "habituation." "THE MEDI" thoroughly visualizes the body's condition through AI-powered posture analysis and treatments by nationally certified practitioners, providing an optimal evidence-based approach. Furthermore, a subscription-based care environment is co-located, allowing access to physical therapy, proprietary self-care devices, and hydrogen inhalation. By supporting the creation of a "habit of naturally conditioning the body" as part of daily life, rather than "making an effort to visit," the service aims for a self-reliant state of health where users can manage and improve their discomfort in their daily lives. ■ Concept "Creating a state where one can condition oneself," rather than "making one visit." This service is an experiential medical service that not only provides "immediate changes" through treatment but also aims for "behavioral change" in users. As a company that has continuously provided self-care products, we embody "self-care that blends into daily habits" in a physical store format, supporting the creation of a body that can be maintained. ■ Future Developments Preparations are currently underway for the opening of the first store in Roppongi in early July 2026. Details of the service content and experiential opportunities will be announced sequentially in the future. Through this business, Sotsu Medical will contribute to extending the healthy lifespan of more people and realizing daily conditioning. *Please note that the information is as of the press release distribution and may differ from the latest information. Company Name: Sotsu Medical Co., Ltd. Location: Urban Center Hakata 5F, 3-1-10 Hakataekiminami, Hakata-ku, Fukuoka City, Fukuoka Prefecture Representative: Representative Director Myo Kaku Setsu Established: September 2017 Business Activities: Planning, manufacturing, and sales of EMS medical devices for exercise and beauty devices URL: https://st-medical.jp/