[ST Et Cie] ST Et Cie Launches Campaign to Donate Cat Litter Products to Rescue Cat Organizations Based on Social Media Actions for "Support Rescue Cats Project"

ST Et Cie Co., Ltd. (hereinafter referred to as ST Et Cie) will implement a campaign from July 1, 2026 (Wed) to September 30, 2026 (Wed) to donate cat litter products to rescue cat organizations based on the number of social media actions, as part of its "Support Rescue Cats Project" to support rescue cats and rescue cat organizations.

ST Et Cie's Cat Litter Product Donation Campaign to Rescue Cat Organizations

ST Et Cie's cat litter product donation campaign to rescue cat organizations will be conducted through the X and Instagram accounts of the pet media "sippo."

For every 222 actions, such as posting support messages or photos with the hashtag "#エステー保護ネコ応援プロジェクト" (ST Et Cie Support Rescue Cats Project), or liking/reposting posts with the hashtag "#エステー保護ネコ応援プロジェクト", ST Et Cie will donate one unit of cat litter product to a rescue cat organization (*). The products to be donated are planned to be from the "Nyantomo Clean Toilet" series.

The action period is from July 1 (Wed) 11:30 AM to September 30 (Wed) 11:59 PM.

(*) The maximum number of donations is planned to be 1,000 units.

"Support Rescue Cats Project"

ST Et Cie's "Support Rescue Cats Project" is a project launched in April 2023 to support rescue cats and rescue cat organizations.

While pets are cherished as members of the family, the reality that many dogs and cats are being rescued due to various circumstances is also a social issue.

To address these social issues, we aim to realize a society where both owners and cats can live happily through the "Support Rescue Cats Project."

"Nyantomo Clean Toilet"

As a pioneer in system toilets, "Nyantomo Clean Toilet" has pursued "cat-centric design" since its launch in 2001, wishing for the health and smiles of all cats, and will celebrate its 25th anniversary this August.

Under the slogan "Comfortable Together, Happy Always," "Nyantomo Clean Toilet" prioritizes ease of use and comfort for both cats and their owners, as they are important family members.

In addition to the cat system toilet, which includes dedicated sheets and chips, the lineup includes "Deodorizing & Antibacterial Chips," "Deodorizing & Antibacterial Sheets," an "Urine Check Kit" for easy at-home urine checks, and a deodorizer specifically for cat feces and urine.

● "Nyantomo Clean Toilet" Brand Site: https://nyantomo.com/

● "Nyantomo Clean Toilet" Official Instagram Account:

https://www.instagram.com/nyantomo_jp/