S.T. Corporation's Familiar TV Commercial 'Chick' Sound and Movement Recognized as Well-Known Trademarks

Key facts

  • S.T. Corporation's Familiar TV Commercial 'Chick' Sound and Movement Recognized as Well-Known Trademarks
  • Source: PR Times
  • Date: May 14, 2026

Direct answer

S.T. Corporation announced that the sound logo and animation featuring the movement of a 'chick', seen at the end of their TV commercials, have been registered as defensive marks under the Japan Patent Office's system. This marks the first time a 'movement' has been registered as a defensive mark in Japan. The registration aims to enhance brand value and protect vital intellectual property from unauthorized use, solidifying customer trust.

Citation
S.T. Corporation's Familiar TV Commercial 'Chick' Sound and Movement Recognized as Well-Known Trademarks (May 14, 2026), PR Times
Source
PR Times
Date
May 14, 2026
NQ 75/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 14, 2026 at 20:30
  • 🔍 Collected: May 14, 2026 at 12:02
  • 🤖 AI Analyzed: May 15, 2026 at 07:13 (19h 11m after Collected)
S.T. Corporation announced that the sound logo and animation featuring the movement of a 'chick', seen at the end of their TV commercials, have been registered as defensive marks under the Japan Patent Office's system. This marks the first time a 'movement' has been registered as a defensive mark in Japan. The registration aims to enhance brand value and protect vital intellectual property from unauthorized use, solidifying customer trust.

FAQ

What are the key facts in this article?

S.T. Corporation announced that the sound logo and animation featuring the movement of a 'chick', seen at the end of their TV commercials, have been registered as defensive marks under the Japan Patent Office's system. This marks the first time a 'movement' has been registered as a defensive mark in Japan. The registration aims to enhance brand value and protect vital intellectual property from unauthorized use, solidifying customer trust.

What is the direct answer?

S.T. Corporation announced that the sound logo and animation featuring the movement of a 'chick', seen at the end of their TV commercials, have been registered as defensive marks under the Japan Patent Office's system. This marks the first time a 'movement' has been registered as a defensive mark in Japan. The registration aims to enhance brand value and protect vital intellectual property from unauthorized use, solidifying customer trust.

What is the source and date?

PR Times: https://prtimes.jp/main/html/rd/p/000000587.000010075.html | May 14, 2026

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