[S.T. Corp] New Limited Edition 'Shoshu-Riki Premium Aroma <Under the Sea>' Recreating the Sparkling Light in the Sea
S.T. Corporation will launch 'Shoshu-Riki Premium Aroma <Under the Sea>,' a limited-edition summer fragrance that evokes the feeling of sunlight pouring into the ocean, starting April 27, 2026.
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- 📰 Published: April 22, 2026 at 20:30
- 🔍 Collected: April 23, 2026 at 00:02 (3h 32m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 03:57 (3h 54m after Collected)
S.T. Corporation (Headquarters: Tokyo) will release a new fragrance, , from its high-end 'Shoshu-Riki Premium Aroma' series on April 27, 2026. This limited-edition series will be available at supermarkets, drugstores, home centers, and online shops nationwide.
The lineup includes three products: 'For Entrance & Living Room,' 'For Toilet,' and 'Stick (For Entrance & Living Room).' While prices are open, the estimated retail price is around 426 yen (tax included) for the liquid types and around 525 yen (tax included) for the Stick type. The fragrance is supervised by the Japan Kaori Institute.
features a refreshing lime scent combined with clear, watery notes reminiscent of cool water. It aims to guide users to a cool, refreshing mood as if they were in the light pouring into a sparkling sea. The fragrance conveys a sense of transparency and glamor, imagining the anticipation of the upcoming summer.
The product story describes the scene of sunlight passing through the water's surface, pouring down to the beautiful seabed, where small bubbles dance like shining pearls. The package design reflects this world with shimmering light, wave fluctuations, and decorative elements like shells, pearls, and sea glass.
The 'Entrance & Living Room' and 'Toilet' types use nano-powder in the filter paper to quickly and powerfully deodorize unpleasant odors. The scent lasts for about 2-3 months. The 'Stick' type contains five times the concentration of fragrance oil compared to the liquid type, offering a luxurious experience. The stick type comes with a glass bottle designed like a perfume bottle and lasts for about 1-2 months.
Total limited quantity for the series is 350,000 units.