S.T. Corporation (S.T.) has collaborated with Fuji Television Network, Inc. (Fuji TV) to produce 'Sabakan, Uchuu e Iku Kaori' (The Scent of Canned Mackerel Goes to Space), an original official fragrance inspired by the new Monday 9 PM ('Getsu 9') drama series 'Sabakan, Uchuu e Iku,' which starts broadcasting on April 13. Sales will begin in late April on the official Fuji TV e-commerce site, 'Fuji TV e! Shop,' priced at 4,180 yen (tax included). The creation and production utilized the technology of Codemee Inc., a wholly-owned subsidiary of S.T.

### Official Drama Fragrance 'Sabakan, Uchuu e Iku Kaori' The fragrance concept was established based on the images and story of the work and developed using AI analysis. Based on the analysis results, three keywords were derived to express the drama's worldview: 'Aquatic (Marine)' representing the sea and fishing scenes, 'Musky' evoking warm mutual support among people, and 'Sparkling' symbolizing the hope and future will of challenging youth. The resulting fragrance features a Citrus-Aquatic-Musk scent where brilliant citrus notes of bergamot and lemon gently melt together with warm musk and amber notes.

### New 'Getsu 9' Drama 'Sabakan, Uchuu e Iku' The drama is an original story based on the true story of fishery high school students in Fukui Prefecture who challenged 'space food development' across generations. The original concept comes from the book 'Saba no Kandzume, Uchuu e Iku,' which depicts the years it took for the canned mackerel created by high school students to be certified by JAXA as 'Space Japanese Food' and actually eaten by astronauts on the International Space Station (ISS). The drama stars popular actor Takumi Kitamura as a rookie high school teacher who grows alongside his students struggling to develop space food.

### About 'Getsu 9' Drama Official Fragrances As a new business, S.T. is promoting its 'Kaori Branding' (Scent Branding) initiative, which enhances brand value through sensory engagement experiences with scents. This collaboration with Fuji TV is the fifth installment, following previous scents for dramas such as 'Zoku Zoku Saigo kara Nibanme no Koi' and 'Absolute Zero.'

### Promoting Co-creation in the Wellness Field In its mid-term management plan 'SMILE 2027,' S.T. lists 'Scent x Wellness' as a growth theme. Under this theme, S.T. will continue to promote co-creation with companies and regions to solve social issues in the wellness domain through 'Scent.'

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  • Source: PR TIMES
  • Category: News