Sunny Side Up Group Wins Two Awards at PR Awards Asia-Pacific 2026: 'Best Culture of the Year' and 'D&I Company of the Year'

Sunny Side Up Group Inc. (Shibuya-ku, Tokyo; President & CEO: Etsuko Jihara, hereinafter 'the Company') has won the 'Best Culture of the Year' and 'Diversity and Inclusion Company of the Year' awards in the People & Company Awards category at the 'PR Awards Asia-Pacific 2026,' organized by the global advertising and marketing specialized media 'Campaign Asia-Pacific.' The Company's group was the sole winner in both categories. 'Best Culture of the Year' recognized the Company's organizational culture embodying its 'GOOD IMPACT GROUP' philosophy as a B Corp certified company, unique internal communication initiatives, its proprietary welfare program '32 Systems,' and efforts to cultivate a corporate culture where each employee can work and thrive authentically. 'Diversity and Inclusion Company of the Year' recognized the strong commitment and initiatives towards D&I promoted across the group under the leadership of the Company's representative, Etsuko Jihara, who also serves as the chairperson of the Diversity Promotion Committee of the Japan Business Federation (Keidanren). The award was driven by the Company's organizational structure, where women constitute 62.0% of all employees and 50.0% of executives, and its promotion of an environment where members with diverse life stages and backgrounds can thrive. These efforts towards sustainable human capital management powered by D&I led to this award. The Company will continue to actively promote the well-being of each member and create an environment where they can work and thrive authentically. Driven by the 'joyful excitement' born from diverse individuality and challenges, the Company will practice communication that creates new value for businesses and society as a 'GOOD IMPACT GROUP.' The PR Awards Asia-Pacific is the premier award in the PR industry, organized by Campaign Asia-Pacific, celebrating its 25th anniversary this year. It targets PR consultants, brands, and in-house departments across all markets in the Asia-Pacific region, recognizing outstanding communication achievements that shape the industry.