Announcement Regarding TOB for Business Integration between Sunny Side Up Group Inc. and Akatsuki Inc.
Sunny Side Up Group Inc. and Akatsuki Inc. have agreed to a business integration, with Akatsuki conducting a Tender Offer Bid (TOB). A new company, "Sunnies Holdings Inc. (tentative name)," will be established, aiming to integrate PR, digital technology, and IP business to become a global IP general trading company.
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- 📰 Published: May 14, 2026 at 02:11
- 🔍 Collected: May 13, 2026 at 17:32
- 🤖 AI Analyzed: May 13, 2026 at 18:03 (31 min after Collected)
Sunny Side Up Group Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Etsuko Tsugihara; hereinafter "Sunny Side Up Group") and Akatsuki Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and CEO: Tetsuro Koda; hereinafter "Akatsuki") have agreed to a business integration aimed at further accelerating the growth of both companies. As part of this, we are announcing the implementation of a Tender Offer Bid (TOB) by Akatsuki for Sunny Side Up Group, a change to a new company name contingent on the success of the TOB, and details regarding the management structure.
For 41 years, Sunny Side Up Group has been a top runner in the PR and communication industry, involved in numerous projects that have made an impact on society. We have also expanded into diverse businesses such as top athlete management, casting, food and beverage, and IP business, possessing a wide network.
If this TOB is successful, we anticipate that Akatsuki's digital technology, extensive knowledge in IP (intangible assets) business, and high capability in business investment will be combined with our group's know-how in value enhancement and influence on social capital. This will enable us to become an "IP General Trading Company" capable of integrally promoting everything from the development, discovery, nurturing, and global expansion of potential IPs, encompassing digital, analog, real, and AI, thereby ensuring further growth.
■ Regarding Akatsuki's TOB for Sunny Side Up Group
Akatsuki will conduct a TOB for Sunny Side Up Group shares, etc., towards the business integration of both companies. Sunny Side Up Group, by resolution of its Board of Directors held today, expresses its approval of this TOB and recommends its shareholders to tender their shares in this public tender offer.
For details on the public tender offer, please refer to the timely disclosure here:
・Announcement of Opinion in Favor and Recommendation to Tender Shares in the Tender Offer for Our Shares, etc., by Akatsuki Inc. for Business Integration with Our Company
・Announcement of Commencement of Tender Offer for Shares, etc., of Sunny Side Up Group Inc. (Securities Code: 2180) for Business Integration with the Company and Conclusion of Basic Agreement for Share Exchange
■ Regarding the New Company Name, Sunnies Holdings Inc. (tentative name)
After this TOB is established, Akatsuki, which will be the parent company of the business integration, plans to change its company name to "Sunnies Holdings Inc. (tentative name)." The new company name, Sunnies Holdings (tentative name), combines Sunny Side Up Group's "sunny" positive worldview with the meaning embedded in Akatsuki's name, which is to be a presence that illuminates society with the light of dawn. It embodies a sincere desire for solidarity after integration and to exert a greater influence on society.
■ Regarding the Management Structure
At Sunnies Holdings Inc. (tentative name), a management structure will be established with the aim of maximizing group-wide synergy and enhancing strategic execution. Etsuko Tsugihara (current Representative Director and President of Sunny Side Up Group) and Tetsuro Koda (current Representative Director and CEO of Akatsuki) are scheduled to jointly serve as Representative Directors. Regarding other details of the management structure, it is generally assumed that the current management teams of each group company will continue to play a leading role in business operations, respecting their autonomy and culture.
■ Vision and Growth Strategy after Business Integration
Going forward, by mutually utilizing the extensive networks and knowledge of both companies, we aim to maximize corporate value by continuously creating new businesses and values that have not existed before. Specific business plans and details of synergies after integration will be promptly announced after the establishment of this public tender offer and in line with the progress of the business integration.
■ Overview of Akatsuki Inc.
Founded in 2010, with the mission of "making the world more fun and richer with sensibility and technology," Akatsuki is a company that develops its business with three pillars: entertainment, lifestyle, and solutions.
Listed on the Mothers section of the Tokyo Stock Exchange in 2016, and changed to the First Section of the Tokyo Stock Exchange (now Prime Market) in 2017. In 2026, a basic agreement was concluded for business integration with Sunny Side Up Group, aiming to become a unique entertainment corporate group that fuses the power of technology and communication.
Company Name: Akatsuki Inc.
Representative: Tetsuro Koda, Representative Director and CEO
Established: June 14, 2010
Location: Oak Meguro 8F, 2-13-30 Kamiosaki, Shinagawa-ku, Tokyo
Official Website: https://aktsk.jp
For 41 years, Sunny Side Up Group has been a top runner in the PR and communication industry, involved in numerous projects that have made an impact on society. We have also expanded into diverse businesses such as top athlete management, casting, food and beverage, and IP business, possessing a wide network.
If this TOB is successful, we anticipate that Akatsuki's digital technology, extensive knowledge in IP (intangible assets) business, and high capability in business investment will be combined with our group's know-how in value enhancement and influence on social capital. This will enable us to become an "IP General Trading Company" capable of integrally promoting everything from the development, discovery, nurturing, and global expansion of potential IPs, encompassing digital, analog, real, and AI, thereby ensuring further growth.
■ Regarding Akatsuki's TOB for Sunny Side Up Group
Akatsuki will conduct a TOB for Sunny Side Up Group shares, etc., towards the business integration of both companies. Sunny Side Up Group, by resolution of its Board of Directors held today, expresses its approval of this TOB and recommends its shareholders to tender their shares in this public tender offer.
For details on the public tender offer, please refer to the timely disclosure here:
・Announcement of Opinion in Favor and Recommendation to Tender Shares in the Tender Offer for Our Shares, etc., by Akatsuki Inc. for Business Integration with Our Company
・Announcement of Commencement of Tender Offer for Shares, etc., of Sunny Side Up Group Inc. (Securities Code: 2180) for Business Integration with the Company and Conclusion of Basic Agreement for Share Exchange
■ Regarding the New Company Name, Sunnies Holdings Inc. (tentative name)
After this TOB is established, Akatsuki, which will be the parent company of the business integration, plans to change its company name to "Sunnies Holdings Inc. (tentative name)." The new company name, Sunnies Holdings (tentative name), combines Sunny Side Up Group's "sunny" positive worldview with the meaning embedded in Akatsuki's name, which is to be a presence that illuminates society with the light of dawn. It embodies a sincere desire for solidarity after integration and to exert a greater influence on society.
■ Regarding the Management Structure
At Sunnies Holdings Inc. (tentative name), a management structure will be established with the aim of maximizing group-wide synergy and enhancing strategic execution. Etsuko Tsugihara (current Representative Director and President of Sunny Side Up Group) and Tetsuro Koda (current Representative Director and CEO of Akatsuki) are scheduled to jointly serve as Representative Directors. Regarding other details of the management structure, it is generally assumed that the current management teams of each group company will continue to play a leading role in business operations, respecting their autonomy and culture.
■ Vision and Growth Strategy after Business Integration
Going forward, by mutually utilizing the extensive networks and knowledge of both companies, we aim to maximize corporate value by continuously creating new businesses and values that have not existed before. Specific business plans and details of synergies after integration will be promptly announced after the establishment of this public tender offer and in line with the progress of the business integration.
■ Overview of Akatsuki Inc.
Founded in 2010, with the mission of "making the world more fun and richer with sensibility and technology," Akatsuki is a company that develops its business with three pillars: entertainment, lifestyle, and solutions.
Listed on the Mothers section of the Tokyo Stock Exchange in 2016, and changed to the First Section of the Tokyo Stock Exchange (now Prime Market) in 2017. In 2026, a basic agreement was concluded for business integration with Sunny Side Up Group, aiming to become a unique entertainment corporate group that fuses the power of technology and communication.
Company Name: Akatsuki Inc.
Representative: Tetsuro Koda, Representative Director and CEO
Established: June 14, 2010
Location: Oak Meguro 8F, 2-13-30 Kamiosaki, Shinagawa-ku, Tokyo
Official Website: https://aktsk.jp