Sunny Side Up Signs Strategic Partnership Agreement with note
Sunny Side Up and note have formed a strategic partnership to launch a 'Next-Generation PR Model' focusing on AIO (AI Optimization), turning AI into a corporate stakeholder to counter zero-click searches.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 20:00
- 🔍 Collected: April 9, 2026 at 11:30
- 🤖 AI Analyzed: April 20, 2026 at 09:28 (261h 58m after Collected)
Sunny Side Up Inc. (Headquarters: Shibuya-ku, Tokyo, President & CEO: Chaw Liu, hereafter 'the Company'), which operates the core business of the Sunny Side Up Group, has signed a strategic partnership agreement with note inc. (Headquarters: Chiyoda-ku, Tokyo, Representative Director & CEO: Sadaaki Kato, hereafter 'note'). They will begin offering a 'Next-Generation PR Model' solution that aims to create new value in PR and communications in the AI era utilizing note's media platform.
As a 'Relations Design Company', the Company has been designing relationships between companies/brands and people/society through integrated communication solutions centered on PR thinking. In November of last year, they launched the 'AI Dialogue & Relations Team', a specialized team designing 'relationships between companies and society' in the AI era. In addition to creating buzz through traditional PR and communications, they are expanding into PR that optimizes and delivers corporate value for the AI era.
Recently, the rapid spread of generative AI has accelerated the 'zero-click' phenomenon, where users obtain information and complete their tasks solely on search results or AI chats. Therefore, future public relations requires not only broadcasting information to media and consumers but also 'Information design to make AI correctly learn and recommend the company's information (AIO: AI Optimization)'. Viewing AI as a new 'stakeholder', it has become critical for the sustainable growth of companies and brands that corporate visions and reliable primary information are correctly cited and accumulated as information assets that will continue to be referenced in the future.
Based on this background, the Company will develop a new communication solution that fuses the 'PR & Communication' it has cultivated over many years—which draws people's attention and generates empathy and enthusiasm—with 'note', an infrastructure optimized for the AI era. Under this partnership, a joint project team from both companies will be launched to propose and deploy a new form of PR and communication that continues to be chosen by both AI and consumers.
## Development of a New Package Integrating Sunny Side Up's 'Integrated Communication Solutions Centered on PR Thinking' and note's 'AI Recommendation Engine'
Leveraging note's recommendation engine and mechanisms for organizing and optimizing content in a way that is easy for AI to understand as a strategic foundation, the companies will jointly develop a 'Next-Generation PR Package' where the Company provides end-to-end support from corporate PR strategy planning to note operation and content distribution. By accumulating primary information such as corporate expertise and real experiences in a format easily understood by AI, it aims to realize the 'B to A with C (Business to AI, with Consumer)' model, where corporate value is correctly reflected within AI answers.
## Building an Ecosystem that Combines 'Facts' with 'Enthusiasm' to Connect Empathy to Action
To prevent 'homogenization of output' and 'loss of corporate individuality'—challenges that arise as AI adoption advances—they will design a system that integrates the dissemination of objective 'facts', such as press releases, with the dissemination of 'enthusiasm', such as the experiences and thoughts of the people in charge via note. Furthermore, moving forward, leveraging note's strengths in hashtag features and community building, they will transmit 'real voices accompanied by enthusiasm (primary information)', which becomes increasingly rare and valuable in the AI era, while seamlessly connecting them to concrete actions such as user experiences and purchases, constructing a new ecosystem.
As a 'Relations Design Company', the Company has been designing relationships between companies/brands and people/society through integrated communication solutions centered on PR thinking. In November of last year, they launched the 'AI Dialogue & Relations Team', a specialized team designing 'relationships between companies and society' in the AI era. In addition to creating buzz through traditional PR and communications, they are expanding into PR that optimizes and delivers corporate value for the AI era.
Recently, the rapid spread of generative AI has accelerated the 'zero-click' phenomenon, where users obtain information and complete their tasks solely on search results or AI chats. Therefore, future public relations requires not only broadcasting information to media and consumers but also 'Information design to make AI correctly learn and recommend the company's information (AIO: AI Optimization)'. Viewing AI as a new 'stakeholder', it has become critical for the sustainable growth of companies and brands that corporate visions and reliable primary information are correctly cited and accumulated as information assets that will continue to be referenced in the future.
Based on this background, the Company will develop a new communication solution that fuses the 'PR & Communication' it has cultivated over many years—which draws people's attention and generates empathy and enthusiasm—with 'note', an infrastructure optimized for the AI era. Under this partnership, a joint project team from both companies will be launched to propose and deploy a new form of PR and communication that continues to be chosen by both AI and consumers.
## Development of a New Package Integrating Sunny Side Up's 'Integrated Communication Solutions Centered on PR Thinking' and note's 'AI Recommendation Engine'
Leveraging note's recommendation engine and mechanisms for organizing and optimizing content in a way that is easy for AI to understand as a strategic foundation, the companies will jointly develop a 'Next-Generation PR Package' where the Company provides end-to-end support from corporate PR strategy planning to note operation and content distribution. By accumulating primary information such as corporate expertise and real experiences in a format easily understood by AI, it aims to realize the 'B to A with C (Business to AI, with Consumer)' model, where corporate value is correctly reflected within AI answers.
## Building an Ecosystem that Combines 'Facts' with 'Enthusiasm' to Connect Empathy to Action
To prevent 'homogenization of output' and 'loss of corporate individuality'—challenges that arise as AI adoption advances—they will design a system that integrates the dissemination of objective 'facts', such as press releases, with the dissemination of 'enthusiasm', such as the experiences and thoughts of the people in charge via note. Furthermore, moving forward, leveraging note's strengths in hashtag features and community building, they will transmit 'real voices accompanied by enthusiasm (primary information)', which becomes increasingly rare and valuable in the AI era, while seamlessly connecting them to concrete actions such as user experiences and purchases, constructing a new ecosystem.