A Brand New FREE Service for "Mystery Shopping ~ Consulting ~ PR" is Born! Professionals from Various Industries, Famous Chefs, and Charismatic Business Owners Gather to Support Restaurants, Ryokans, and Hotels from Yokohama!

Augment Inc. and Media Trading Inc. have partnered to launch a free "Mystery Shopping ~ Consulting ~ PR" service for restaurants and service industries. This "Support Project" aims to assist businesses struggling with rising costs and labor shortages, starting from Yokohama and planning nationwide expansion.
新製品NQ 40/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 2, 2026 at 01:39
  • 🔍 Collected: April 1, 2026 at 17:37
  • 🤖 AI Analyzed: April 21, 2026 at 17:52 (480h 14m after Collected)
Our company endorses April Dream, which aims to make April 1st a day to announce dreams. This press release is a dream of Augment Inc.

Augment Inc., which has a long track record of investing in, operating, and producing restaurants and popular sports facilities for many years, has partnered with Media Trading Inc. to launch a "Support Project" to assist restaurants and other service businesses struggling with rising costs and labor shortages.

We aim to expand these activities nationwide, supporting restaurants and service businesses that offer (or wish to offer) excellent products but are troubled by a lack of budget for expensive consulting, production, or PR.

Please pay attention to this new service that expands dreams and networks.

## 1. What is Mystery Shopping?

Mystery shopping, also known as mystery shopper (shopping), is a customer service improvement method born in the United States. Investigators experience the service as ordinary consumers without revealing their identity, allowing them to grasp the usual customer service and store conditions. Therefore, a major feature is the ability to discover and improve issues and points for improvement from the perspective of customers and consumers that are difficult for the company itself to notice.

However, among the many mystery shopping services, there are concerns about the risks of individuals who registered their age and gender by self-declaration without an interview, participating in mystery shopping just "because they can eat for free," conducting superficial research, or giving negative reviews based on their mood at the time, which lowers the motivation of the staff.

The industries utilizing mystery shopping are diverse, including restaurants, ryokans and hotels, aesthetics and massage, and real estate.

## 2. A Brand New Mystery Shopping ~ Consulting ~ PR Service is Born!

We, who have been involved in mystery shopping and consulting for over 20 years, only entrust reliable and carefully selected members. We provide clear, gentle, and polite guidance on improvement points, while also picking up many "good points and praise points" to boost the motivation of the staff.

Furthermore, if necessary or requested, we have handled everything from website improvement and menu development to the production of promotional materials such as MENU cards, posters, and flyers.

For the first time, we have partnered with a community-based web media known for its female-oriented articles, planning, and public relations.