Antipyretic Analgesic Brand 'EVE' Launches New TV Commercial for 'Eve A Tablet' After 13 Years – Nanao Advocates for Prompt Pain Management: "Don't Endure, Take Eve Immediately"
SS Pharmaceutical's antipyretic analgesic brand 'EVE' will begin broadcasting a new TV commercial for 'Eve A Tablet' nationwide from April 27, after a 13-year hiatus. Brand ambassador Nanao advocates for the importance of not enduring pain and taking prompt action, delivering a message that empathizes with women's pain.
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- 📰 Published: April 27, 2026 at 19:00
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SS Pharmaceutical Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Yoko Motoshima)'s antipyretic analgesic brand 'EVE' will feature brand ambassador Nanao in a new 15-second TV commercial for 'Eve A Tablet' titled "Don't Endure, Take Eve Immediately," which will begin airing nationwide (excluding some areas) on Monday, April 27. This marks the first TV commercial for 'Eve A Tablet' in approximately 13 years, since 2013.
According to a survey conducted by 'EVE' regarding over-the-counter antipyretic analgesics (*), approximately 30% of women experiencing headaches or menstrual pain endure the pain without using medication. Against this backdrop, the new TV commercial aims to convey to women who tend to endure pain, thinking "I can bear this much," that relying on medication without overexertion is a positive choice for being oneself and performing at one's best.
* Target: 2,419 women aged 15-39. Percentage of respondents who answered "Did not deal with symptoms" to the question "Please select what applies to how you dealt with symptoms experienced in the past 12 months" (Headache: 28%, Menstrual pain: 34%). Source: Ipsos Corporation "EVE U&A2025" survey (Survey period: July 2025).
New TV Commercial Overview
Title: Eve A Tablet "Don't Endure, Take Eve Immediately" (15 seconds)
Starring: Nanao
Broadcast Start Date: Monday, April 27, 2026
Broadcast Area: Nationwide (excluding some areas)
Story and Highlights of the New TV Commercial
The new TV commercial symbolically depicts women enduring headaches in everyday scenes like cafes and offices, thinking "it's temporary," as a "glass woman" with cracks. The increasing cracks and tense direction as the cuts progress express the risk of becoming more sensitive to pain if left untreated. Nanao then sincerely urges, "So, don't endure it," and proposes early treatment with Eve A Tablet. The highlight is a hopeful story development where the woman, showing a bright expression after taking the medicine, walks confidently into the future with Nanao, both smiling.
About Nanao's Appointment as Brand Ambassador
Nanao, who has played a wide range of roles in numerous films and dramas, always pursuing self-realization in her own flexible way, has garnered overwhelming support from many women.
She is truly a fitting messenger for the 'EVE' brand, which supports people who tend to put themselves last by enduring pain, encouraging them to unleash their true potential and move forward vibrantly.
Through Nanao, who has served as brand ambassador since spring 2022, under the slogan "Pain, me, fly away," we will continue to support all people who live positively without enduring pain.
Performer Profile
Nanao
Date of Birth: October 28, 1988
Place of Birth: Saitama Prefecture
Recent major appearances include starring roles in the CX drama "Ninja ni Kekkon wa Muzukashii," EX drama "Muno no Taka," the movie "TOKYO MER ~Hashiru Kinkyu Kyumeishitsu~ Nankai Mission," and the film "Kaibutsu no Kikori."
On August 21, the third theatrical film, "TOKYO MER ~Hashiru Kinkyu Kyumeishitsu~ CAPITAL CRISIS," will be released.
Her thorough self-management and way of enjoying life authentically have made her an aspiration for many women.
Storyboard
About SS Pharmaceutical
SS Pharmaceutical is a pharmaceutical company specializing in OTC (over-the-counter) drugs and healthcare products. Since its founding in 1765, it has provided various products to meet health needs for 260 years. It operates in 100 countries worldwide and is responsible for Opera's Japan business, which has the third-largest business scale globally in the OTC drug and VMS (vitamins, minerals, supplements) market. SS Pharmaceutical will continue to contribute to improving people's health and quality of life by developing high-value-added medicines such as "Switch OTC drugs" and promoting self-medication.
For more details on SS Pharmaceutical Co., Ltd., please refer to https://www.ssp.co.jp/.
Eve A Tablet
For headaches, menstrual pain, and fever
Designated Class 2 OTC drug. Effective even for minor pain (*). For ages 15 and up.
* Minor headaches, menstrual pain, stiff shoulder pain, etc.
Please read the "Precautions for Use" carefully before using this medicine. If you have allergies, please consult a pharmacist or registered sales clerk.
Related Links
TV Commercial "Don't Endure, Take Eve Immediately" (15 seconds): https://youtu.be/aisN9_XDwmw
Special Site: https://www.ssp.co.jp/eve/omamori-eve/
MAT-JP-2602284 -1.0
Keywords:
According to a survey conducted by 'EVE' regarding over-the-counter antipyretic analgesics (*), approximately 30% of women experiencing headaches or menstrual pain endure the pain without using medication. Against this backdrop, the new TV commercial aims to convey to women who tend to endure pain, thinking "I can bear this much," that relying on medication without overexertion is a positive choice for being oneself and performing at one's best.
* Target: 2,419 women aged 15-39. Percentage of respondents who answered "Did not deal with symptoms" to the question "Please select what applies to how you dealt with symptoms experienced in the past 12 months" (Headache: 28%, Menstrual pain: 34%). Source: Ipsos Corporation "EVE U&A2025" survey (Survey period: July 2025).
New TV Commercial Overview
Title: Eve A Tablet "Don't Endure, Take Eve Immediately" (15 seconds)
Starring: Nanao
Broadcast Start Date: Monday, April 27, 2026
Broadcast Area: Nationwide (excluding some areas)
Story and Highlights of the New TV Commercial
The new TV commercial symbolically depicts women enduring headaches in everyday scenes like cafes and offices, thinking "it's temporary," as a "glass woman" with cracks. The increasing cracks and tense direction as the cuts progress express the risk of becoming more sensitive to pain if left untreated. Nanao then sincerely urges, "So, don't endure it," and proposes early treatment with Eve A Tablet. The highlight is a hopeful story development where the woman, showing a bright expression after taking the medicine, walks confidently into the future with Nanao, both smiling.
About Nanao's Appointment as Brand Ambassador
Nanao, who has played a wide range of roles in numerous films and dramas, always pursuing self-realization in her own flexible way, has garnered overwhelming support from many women.
She is truly a fitting messenger for the 'EVE' brand, which supports people who tend to put themselves last by enduring pain, encouraging them to unleash their true potential and move forward vibrantly.
Through Nanao, who has served as brand ambassador since spring 2022, under the slogan "Pain, me, fly away," we will continue to support all people who live positively without enduring pain.
Performer Profile
Nanao
Date of Birth: October 28, 1988
Place of Birth: Saitama Prefecture
Recent major appearances include starring roles in the CX drama "Ninja ni Kekkon wa Muzukashii," EX drama "Muno no Taka," the movie "TOKYO MER ~Hashiru Kinkyu Kyumeishitsu~ Nankai Mission," and the film "Kaibutsu no Kikori."
On August 21, the third theatrical film, "TOKYO MER ~Hashiru Kinkyu Kyumeishitsu~ CAPITAL CRISIS," will be released.
Her thorough self-management and way of enjoying life authentically have made her an aspiration for many women.
Storyboard
About SS Pharmaceutical
SS Pharmaceutical is a pharmaceutical company specializing in OTC (over-the-counter) drugs and healthcare products. Since its founding in 1765, it has provided various products to meet health needs for 260 years. It operates in 100 countries worldwide and is responsible for Opera's Japan business, which has the third-largest business scale globally in the OTC drug and VMS (vitamins, minerals, supplements) market. SS Pharmaceutical will continue to contribute to improving people's health and quality of life by developing high-value-added medicines such as "Switch OTC drugs" and promoting self-medication.
For more details on SS Pharmaceutical Co., Ltd., please refer to https://www.ssp.co.jp/.
Eve A Tablet
For headaches, menstrual pain, and fever
Designated Class 2 OTC drug. Effective even for minor pain (*). For ages 15 and up.
* Minor headaches, menstrual pain, stiff shoulder pain, etc.
Please read the "Precautions for Use" carefully before using this medicine. If you have allergies, please consult a pharmacist or registered sales clerk.
Related Links
TV Commercial "Don't Endure, Take Eve Immediately" (15 seconds): https://youtu.be/aisN9_XDwmw
Special Site: https://www.ssp.co.jp/eve/omamori-eve/
MAT-JP-2602284 -1.0
Keywords: