Seminar "Why Google, TikTok, and Amazon Are Approaching Finance Through TV Dominance" to be Held on Thursday, July 23, 2026, Featuring Fumitaka Okumura, Senior Manager at SHIFT Inc.!!
A seminar will be held on July 23, 2026, where Fumitaka Okumura, Senior Manager at SHIFT Inc., will explain the background and strategies of major tech companies like Google, TikTok, and Amazon as they move into the financial sector by dominating television. The analysis suggests that controlling viewing pathways and utilizing human behavioral data are key to next-generation finance.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 22:00
- 🔍 Collected: June 12, 2026 at 13:21
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[SSK SEMINAR]
Why Google, TikTok, and Amazon Are Approaching Finance Through TV Dominance
~ The Era of Human Behavioral Data Hegemony Through Control of Viewing Pathways "POST PEAK TV" Series ~
[LECTURER]
Fumitaka Okumura, Senior Manager, SHIFT Inc.
[DATE & TIME]
Thursday, July 23, 2026, 4:00 PM - 6:00 PM
[ATTENDANCE METHOD]
■ In-Person Attendance
SSK Seminar Room
Zymax Nishishinbashi Bldg. 4F, 2-6-2 Nishishinbashi, Minato-ku, Tokyo
■ Live Streaming (Zoom Webinar)
■ Archive Streaming (Available for 2 weeks, viewable multiple times at your convenience)
[KEY LECTURE CONTENTS]
The US video industry is now shifting from "competition in video distribution" to "competition for control of viewing pathways." YouTube has secured massive viewing hours, and TikTok has established an AI-driven "personalized curation model." Furthermore, Google, Amazon, and Netflix are integrating video, advertising, EC, and AI to build a new "life pathway infrastructure."
Their biggest goal is the vast amount of human behavioral data obtainable from these "pathways." Through media devices, they are beginning to transform "life time" itself into a massive data foundation. Particularly noteworthy is the rapid blurring of boundaries between video, live commerce, BaaS, and AI finance. The behavioral, purchasing, and payment data accumulated by Google and TikTok are evolving beyond mere advertising assets into core data supporting "next-generation finance."
The essence lies in a new industrial hegemony competition: "Who can predict, propose, and guide human behavior?"
This lecture will analyze the structural changes in the US video, advertising, and financial markets occurring after the end of Peak TV, and decipher:
- Why TV did not disappear
- Why video viewing data has begun to hold financial value
- Why AI-powered banks have started to enter the media domain
- Why Google, TikTok, and Amazon are emphasizing "pre-consumption and pre-payment behavior"
This is not merely a theory of media evolution. The competition over "viewing pathways" is swallowing finance, advertising, EC, and telecommunications, and is beginning to rewrite the "human behavioral data economy" itself.
1. Why YouTube Declared Itself the "New TV"
2. The Aim of "Program Curation" Destroyed by TikTok
3. The Next-Generation Data Strategies of Google, Amazon, and Netflix
4. The Next-Generation CATV Model Seen in Comcast
5. Why TV Did Not Disappear
6. The Next-Generation Data Battlefield Determining the Formation of AI Banks
7. Impact on Japanese Finance, Broadcasting, and Trading Companies
8. Q&A / Business Card Exchange
[CONTACT INFORMATION]
Shin-Shakai Systems Kenkyusho (SSK)
Zymax Nishishinbashi Bldg. 4F, 2-6-2 Nishishinbashi, Minato-ku, Tokyo
Email: info@ssk21.co.jp
TEL: +81-3-5532-8850
FAX: +81-3-5532-8851
URL: https://www.ssk21.co.jp
[About Shin-Shakai Systems Kenkyusho (SSK)]
Shin-Shakai Systems Kenkyusho (SSK) was established on December 6, 1996. For over 28 years, its primary business has been providing information services by planning and holding approximately 500 corporate business seminars annually.
SSK Seminars aim to contribute to the creation of business opportunities by rapidly providing high-level management strategy information, marketing information, and technology information in a diversifying business environment.
Furthermore, with seminars as the core, SSK develops diverse businesses, including seminar planning and operation agency services, lecturer dispatch, BtoB advertising, commissioned research, market research report sales, and seminar on-demand sales, providing customers with the information and services necessary for business success and expansion.
SSK consistently disseminates cutting-edge information and remains a strategic partner for its customers.
Why Google, TikTok, and Amazon Are Approaching Finance Through TV Dominance
~ The Era of Human Behavioral Data Hegemony Through Control of Viewing Pathways "POST PEAK TV" Series ~
[LECTURER]
Fumitaka Okumura, Senior Manager, SHIFT Inc.
[DATE & TIME]
Thursday, July 23, 2026, 4:00 PM - 6:00 PM
[ATTENDANCE METHOD]
■ In-Person Attendance
SSK Seminar Room
Zymax Nishishinbashi Bldg. 4F, 2-6-2 Nishishinbashi, Minato-ku, Tokyo
■ Live Streaming (Zoom Webinar)
■ Archive Streaming (Available for 2 weeks, viewable multiple times at your convenience)
[KEY LECTURE CONTENTS]
The US video industry is now shifting from "competition in video distribution" to "competition for control of viewing pathways." YouTube has secured massive viewing hours, and TikTok has established an AI-driven "personalized curation model." Furthermore, Google, Amazon, and Netflix are integrating video, advertising, EC, and AI to build a new "life pathway infrastructure."
Their biggest goal is the vast amount of human behavioral data obtainable from these "pathways." Through media devices, they are beginning to transform "life time" itself into a massive data foundation. Particularly noteworthy is the rapid blurring of boundaries between video, live commerce, BaaS, and AI finance. The behavioral, purchasing, and payment data accumulated by Google and TikTok are evolving beyond mere advertising assets into core data supporting "next-generation finance."
The essence lies in a new industrial hegemony competition: "Who can predict, propose, and guide human behavior?"
This lecture will analyze the structural changes in the US video, advertising, and financial markets occurring after the end of Peak TV, and decipher:
- Why TV did not disappear
- Why video viewing data has begun to hold financial value
- Why AI-powered banks have started to enter the media domain
- Why Google, TikTok, and Amazon are emphasizing "pre-consumption and pre-payment behavior"
This is not merely a theory of media evolution. The competition over "viewing pathways" is swallowing finance, advertising, EC, and telecommunications, and is beginning to rewrite the "human behavioral data economy" itself.
1. Why YouTube Declared Itself the "New TV"
2. The Aim of "Program Curation" Destroyed by TikTok
3. The Next-Generation Data Strategies of Google, Amazon, and Netflix
4. The Next-Generation CATV Model Seen in Comcast
5. Why TV Did Not Disappear
6. The Next-Generation Data Battlefield Determining the Formation of AI Banks
7. Impact on Japanese Finance, Broadcasting, and Trading Companies
8. Q&A / Business Card Exchange
[CONTACT INFORMATION]
Shin-Shakai Systems Kenkyusho (SSK)
Zymax Nishishinbashi Bldg. 4F, 2-6-2 Nishishinbashi, Minato-ku, Tokyo
Email: info@ssk21.co.jp
TEL: +81-3-5532-8850
FAX: +81-3-5532-8851
URL: https://www.ssk21.co.jp
[About Shin-Shakai Systems Kenkyusho (SSK)]
Shin-Shakai Systems Kenkyusho (SSK) was established on December 6, 1996. For over 28 years, its primary business has been providing information services by planning and holding approximately 500 corporate business seminars annually.
SSK Seminars aim to contribute to the creation of business opportunities by rapidly providing high-level management strategy information, marketing information, and technology information in a diversifying business environment.
Furthermore, with seminars as the core, SSK develops diverse businesses, including seminar planning and operation agency services, lecturer dispatch, BtoB advertising, commissioned research, market research report sales, and seminar on-demand sales, providing customers with the information and services necessary for business success and expansion.
SSK consistently disseminates cutting-edge information and remains a strategic partner for its customers.
FAQ
What industry challenges does this seminar address?
It addresses how the media, advertising, e-commerce, and finance industries are being redefined by the evolution of data and AI, leading to new competitive landscapes.
Why are companies like Google and TikTok interested in finance?
These companies view the vast data obtained from user viewing and purchasing behaviors as a crucial asset for developing next-generation financial services.
What does "control of viewing pathways" specifically mean?
It means not just providing content, but managing and optimizing the entire path through which users access and consume content, and generating value from it.
What impact will this seminar have on Japanese companies?
Japanese companies in finance, broadcasting, trading, and other sectors may be compelled to transform their data strategies and business models to respond to the global tech giants' moves.
What specific insights can be gained from the seminar?
Attendees can gain insights into the strategies of tech giants, the latest trends in data utilization, the future landscape of media-finance convergence, and how to respond to these changes.