Seminar Titled "Finding Business Opportunities in Trade-Ons" to be Held on Thursday, July 16, 2026, Featuring Hideo Yamada, Professor Emeritus at Waseda University and Visiting Professor at Business Breakthrough University Graduate School!!

[SSK Seminar]

[Don't Give Up on Trade-offs]

Finding Business Opportunities in Trade-ons

~ Breakthroughs for "Achieving Both" Deciphered from Over 50 Case Studies ~

[Lecturer]

Hideo Yamada, Professor Emeritus, Waseda University
Visiting Professor, Graduate School of Business Breakthrough University

[Date and Time]

Thursday, July 16, 2026, 4:00 PM - 6:00 PM

[Participation Methods]

■ In-Person Attendance

SSK Seminar Room

Zimx Nishishinbashi Bldg. 4F, 2-6-2 Nishishinbashi, Minato-ku, Tokyo

■ Live Streaming (Zoom Webinar)

■ Archive Streaming (Available for 2 weeks, viewable anytime at your convenience)

[Key Lecture Contents]

Companies face various trade-offs, such as quality vs. cost, inventory levels vs. service levels, and standardization vs. differentiation. Traditionally, companies have responded to trade-offs by: 1) seeking balance, or 2) prioritizing one aspect. However, these methods do not lead to fundamental solutions.

This lecture proposes a third way, which is neither about balancing nor prioritizing. We will explain this method clearly using case studies from over 50 Japanese companies. If long-abandoned trade-offs can be turned into trade-ons (achieving both), business opportunities will emerge.

1. What are Trade-offs?

2. Trade-offs Between Customers and Companies

3. Trade-offs Within Companies

4. Trade-offs Within Customers

5. Methods to Turn Trade-offs into Trade-ons

(1) Shifting

(2) Utilizing Customers

(3) Reforming Value Chains and Supply Chains

(4) Simplification

(5) Scaling

6. Steps for Exploration

7. Q&A / Business Card Exchange

[Contact Information]

Shin-Shakai Systems Kenkyusho (SSK)

Zimx Nishishinbashi Bldg. 4F, 2-6-2 Nishishinbashi, Minato-ku, Tokyo

Email: info@ssk21.co.jp

TEL: 03-5532-8850

FAX: 03-5532-8851

URL: https://www.ssk21.co.jp

[About Shin-Shakai Systems Kenkyusho (SSK)]

Shin-Shakai Systems Kenkyusho (SSK) was established on December 6, 1996. For over 28 years, its primary business has been providing information services by planning and holding approximately 500 business seminars for corporations annually.

SSK Seminars aim to contribute to the creation of business opportunities by rapidly providing high-level management strategy information, marketing information, and technology information in a diversifying business environment.

Furthermore, with the seminar business as its core, SSK develops diverse businesses, including seminar planning and operation agency services, lecturer dispatch, BtoB advertising, commissioned research, market research report sales, and seminar on-demand sales, providing customers with the information and services necessary for their business success and expansion.

SSK consistently disseminates cutting-edge information and remains a strategic partner for its customers.