Seminar by Kenichiro Maeda, President of Undertones Consulting, on "Tesla's Latest Strategy and Norway's Advanced EV Model" to be Held on July 8, 2026 (Wednesday)

[SSK Seminar]

【Trends in Autonomous Driving and Electrification Seen Through European On-Site Visits】

Tesla's Latest Strategy and Norway's Advanced EV Model

～Winning Path for Japanese Automakers Deciphered from Giga Berlin Factory, Netherlands FSD, and Nordic EV Summit～

[Instructor]

Kenichiro Maeda, President and Representative Director of Undertones Consulting Co., Ltd.

(Formerly of Tesla Japan / Porsche Japan)

[Date & Time]

Wednesday, July 8, 2026, 10:00 AM - 12:00 PM

[Participation Methods]

On-site attendance

SSK Seminar Room

4F, Zaimax Nishi-Shinbashi Building, 2-6-2 Nishi-Shinbashi, Minato-ku, Tokyo

Live streaming (Zoom webinar)

Archive delivery (available for 2 weeks, watch anytime at your convenience)

[Key Lecture Content]

Having continuously tracked the latest trends at Tesla, including visits to the Giga Texas factory and FSD experiences in California, this time the instructor visited the Berlin factory in Germany – Tesla's most sophisticated European plant – and experienced the evolution of FSD autonomous driving in the Netherlands. How far has Tesla penetrated into Europe, a traditional automotive powerhouse, and what impact is it having?

Additionally, he visited Oslo, Norway to speak at the Nordic EV Summit 2026, one of Europe's largest EV international conferences, and directly confirmed the latest situation in Norway, an EV advanced country where EV share of new car sales has reached approximately 98%. From the trends of autonomous driving and electrification in Europe, he will consider the winning strategies that Japanese manufacturers should adopt.

1. Visit to Giga Berlin Factory

- The world's most sophisticated Tesla European factory

2. Deployment of FSD Autonomous Driving in Europe

- FSD experience in the Netherlands and test ride in Germany

3. Tesla's Future and Elon Musk's Vision

- Realization of physical AI through Robotaxi and Optimus

4. Nordic EV Summit and EV Advanced Country Norway

- Europe's largest zero-emission international conference and Norway's electrification policy

5. Winning Strategies for Japanese Manufacturers from European Electrification and Automation

6. Q&A / Business Card Exchange

[Contact]

Shin Shakai System Sogo Kenkyujo (SSK)

4F, Zaimax Nishi-Shinbashi Building, 2-6-2 Nishi-Shinbashi, Minato-ku, Tokyo

Email: info@ssk21.co.jp

TEL: 03-5532-8850

FAX: 03-5532-8851

URL: https://www.ssk21.co.jp

[About Shin Shakai System Sogo Kenkyujo (SSK)]

Shin Shakai System Sogo Kenkyujo (SSK) was established on December 6, 1996. For over 28 years since its founding, its main business is an information provision service that plans and holds approximately 500 business seminars per year for corporations.

SSK seminars aim to contribute to the creation of business opportunities by swiftly providing high-level management strategy information, marketing information, technology information, etc. in a diversifying business environment.

In addition, the company develops a variety of businesses centered on seminar operations, including seminar planning and management agency services, lecturer dispatch, B2B advertising, commissioned research, market research report sales, seminar on-demand sales, and other information and services necessary for the success and expansion of clients' businesses.

SSK continues to be a strategic partner for its clients, always providing the latest information.