Seminar on 'ABM: Fundamentals and Practice' featuring Takahiro Masatsugu from Sairu Co., Ltd. to be held on May 18, 2026!
SSK will host a seminar on Account-Based Marketing (ABM) on May 18, 2026. Sairu's senior consultant Takahiro Masatsugu will explain how B2B companies can maximize orders from key accounts.
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- 📰 Published: April 15, 2026 at 20:00
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The Strategic Service Institute (SSK) will hold a seminar titled 'ABM: Fundamentals and Practice' on Monday, May 18, 2026, from 1:00 PM to 3:00 PM. As B2B companies face slow market growth and a declining labor force, increasing productivity per salesperson and expanding share within existing customers have become urgent tasks. Takahiro Masatsugu, a senior consultant at Sairu Co., Ltd., will provide systematic guidance on implementing ABM in the Japanese business environment. Topics include choosing between three ABM patterns based on LTV and decision complexity, avoiding the 'donut phenomenon' where tools become the goal, and managing account plans as a common organizational language. The seminar is available via live Zoom webinar and 2-week archive streaming.
FAQ
How can I attend the seminar?
You can attend via live Zoom webinar or watch the 2-week archive streaming.