Seminar titled "Expanding Japanese Content Business in the Middle East Market" by SHIFT Arabia CEO/Managing Director Masafumi Suzuki to be held on Monday, May 18, 2026!!

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[Maximizing IP Value in a Rapidly Growing Market] Expanding Japanese Content Business in the Middle East Market ~Export Strategies and Practical Localization/Partner Strategies for Anime, Manga, Games, and Merchandise~ ─────────────────────────────

[Seminar Details] https://www.ssk21.co.jp/S0000103.php?spage=pt_26275

[Speaker] Mr. Masafumi Suzuki, CEO/Managing Director, SHIFT Arabia

[Date & Time] Monday, May 18, 2026, 4:00 PM - 6:00 PM

[How to Attend] ■ In-person attendance SSK Seminar Room Xymax Nishi-Shimbashi Building 4F, 2-6-2 Nishi-Shimbashi, Minato-ku, Tokyo ■ Live streaming (Zoom Webinar) ■ Archive streaming (Available for viewing at your convenience as many times as you like for 2 weeks)

[Key Lecture Content] It is said that "Japanese content is hot in the Middle East," and the content market in the region is expected to continue growing, with actual increases of +9% for manga, +7% for anime, +15% for anime merchandise, and +14% for games. In addition, with over 60% of the population under 30 years old, it has a highly attractive market structure from the perspective of entertainment demand.

On the other hand, due to cultural and regulatory differences, the hurdle for entry is high for Japanese companies, making it a region where they have not fully expanded.

Furthermore, while a war involving Israel, the US, and Iran has been ongoing since late February, in the content sector, entertainment demand, including merchandise, is expected to expand due to stay-at-home demand from a prolonged war or rebound demand after a ceasefire.

In this seminar, while hoping for the return of peace in the region, the speaker, who launched a Japanese entertainment and content business in the Kingdom of Bahrain last December, will specifically explain how to capture the demand that lies ahead, incorporating his own company's initiatives.

1. Why the Middle East market is attracting attention now 2. The state of acceptance of Japanese content 3. Challenges in entering the Middle East (culture, regulations, etc.) 4. Partner strategy 5. Content localization 6. Our company's initiatives in the Middle East business 7. Implications for Japanese companies 8. Q&A / Business card exchange

[Contact Information] Shin Shakai Systems Research Institute Xymax Nishi-Shimbashi Building 4F, 2-6-2 Nishi-Shimbashi, Minato-ku, Tokyo Email: info@ssk21.co.jp TEL: 03-5532-8850 FAX: 03-5532-8851