Revo, Provider of Total Solutions Including Members-Only EC 'REVO+' for Beauty Salons, Strengthens Customer Needs Aggregation System by Implementing 'Srush AI'

Srush Inc. (Shinagawa-ku, Tokyo; CEO: Kai Higuchi) is pleased to announce that Revo Inc. (Tachikawa-shi, Tokyo; President & CEO: Takeru Nakayama) has implemented 'Srush AI' with the support of Otsuka Corporation (Chiyoda-ku, Tokyo; President & CEO: Yuji Otsuka) and our company.

◆ Background of Implementation ◆

Revo Inc., as a partner company that supports beauty salon management from the ground up, operates the members-only EC site 'REVO+' for beauty salons, provides business support for salon opening, management, and sales promotion, wholesales beauty products, and offers logistics support. To always provide support that meets customer needs, the company is focusing on further strengthening its sales structure and improving service quality.

On the other hand, the company faced challenges in further utilizing its sales data. Although they had a process of aggregating data stored in their core system with Excel, it was not fully utilized in practical tasks such as improving the activities of individual sales representatives or proposing what to offer in each business negotiation.

Another issue was the time-consuming manual aggregation and confirmation required to obtain insights immediately useful in the sales field, such as identifying clients that should be prioritized for action.

Against this backdrop, they decided to implement 'Srush AI' to establish an environment where they can obtain concrete insights directly linked to sales activities.

This initiative is being promoted with the support of Otsuka Corporation, aiming to enhance data utilization in the sales field and strengthen the system for more accurately grasping customer needs.

◆ Comments from Each Company ◆

Revo Inc.

Mr. Hidekazu Takenaka, Manager, Product Distribution Department

Our core system aggregated client, product, and sales data, and we had an environment where necessary information could be output.

However, the data extraction method tended to be person-dependent, and it was not a situation where each department, including the sales department, could fully utilize the necessary information at the right time.

To respond quickly to the ever-changing market environment and customer needs, we believed it was essential to have an environment where anyone could immediately retrieve and utilize necessary information.

We were attracted to Srush AI for its ability to organize and output the information we want to know in a concise manner, which led to our decision to implement it.

In the future, in addition to visualization and analysis, we would like to use it for prediction and policy verification to lead to the creation of more success patterns.

Comment from Otsuka Corporation Representative

We feel it is very significant to be able to introduce the implementation of 'Srush AI' at Revo Inc.

This project started with their interest sparked by an event, and they considered it through a private introduction and trial.

During the trial period, they used their actual business data extensively, and we believe that their evaluation of its ability to provide insights directly linked to sales activities was the deciding factor for implementation.

A key feature of Srush AI is its ability to achieve everything from data analysis to decision-making support in a conversational format, and it has high potential as a foundation for promoting data utilization in the field without relying on specialized knowledge.

Otsuka Corporation will continue to support initiatives that advance corporate data utilization at a practical level in collaboration with Srush.

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