Tamagoyaki & O-Dashi Himawari Launches 'Majimaguri Eel Fair' from June 17

Wild-Caught Fresh Majimaguri Eel Fair

M&S Food Service Co., Ltd. (Headquarters: Chuo-ku, Osaka City, Osaka Prefecture; President and CEO: Shunsuke Okamoto) operates 'Tamagoyaki & O-Dashi Himawari,' a Japanese cuisine chain renowned for its signature tamagoyaki made with generous amounts of special dashi broth, seasonal rice dishes infused with dashi flavor, and tempura udon where the rich dashi perfectly complements the crispy tempura.

Starting Wednesday, June 17, 2026, we are pleased to announce the launch of the 'Majimaguri Eel Fair.' Guests can enjoy premium 'wild-caught live-fresh majimaguri eel' prepared as tender, melt-in-your-mouth simmered eel (ni-anago) or freshly fried crispy tempura. Additionally, the 'Sudachi Cold Dipping Udon/Soba,' served with a refreshing, chilled premium dashi generously topped with sudachi citrus, delivers a cool, refreshing taste perfect for summer. Alongside the traditional signature 'Specialty Tamagoyaki,' savor the unique seasonal flavors available only during this hot summer period.

Concurrently, from June 17, 2026, we are launching a promotional campaign: follow and repost on X (formerly Twitter) the official Tamagoyaki & O-Dashi Himawari account to enter a draw. Forty lucky winners will receive a digital meal voucher worth 1,529 yen (tax included), redeemable for one serving of the 'Tamagoyaki and Simmered Eel Bowl with Mini Sudachi Cold Dipping Udon Set.' Even those who don't win will receive a participation prize: a coupon for three 'Matcha Warabi Mochi.' Don't miss this chance to participate.

Tamagoyaki & O-Dashi Himawari is committed to enriching customers' daily lives and helping them discover small moments of happiness through our cuisine.

Majimaguri Eel Fair Sales Details

〇 Sales Period: Wednesday, June 17, 2026 – Tuesday, September 8, 2026

*Sales may be suspended or terminated without prior notice depending on stock availability.

〇 Sales Locations: All 8 Tamagoyaki & O-Dashi Himawari Stores

Izumi-Fuchu Store: 1-5-10 Higashitoyonaka-cho, Izumisano City, Osaka 595-0021, inside Kanato Mall Izumi-Fuchu, TEL: 0725-45-0890

Rokujizo Store: 12-1 Momoyama-cho Nishio, Fushimi-ku, Kyoto 612-8003, inside Izumiya Rokujizo, TEL: 075-603-3670

Shirauume-cho Store: 6-1 Kitashirauume-cho, Kita-ku, Kyoto 603-8326, inside Izumiya Shirauume-cho, TEL: 075-467-1494

Rakuhoku Store: 36 Takano Nishihirakicho, Sakyo-ku, Kyoto 606-8103, Rakuhoku Hankyu Square, TEL: 075-711-1155

Kyoto Nishi Store: 1-1 Yamanouchi Ikenishicho, Ukyo-ku, Kyoto 615-0072, inside Kyoto Family, TEL: 075-326-1881

Kobe Tamatsu Store: 3-7-3 Moritomo, Nishi-ku, Kobe 651-2132, inside Izumiya Kobe Tamatsu, TEL: 078-929-3860

Imazu Store: 1-1 Imazu Akebono-cho, Nishinomiya City, Hyogo 663-8214, Eki-ma Imazu, TEL: 0798-23-4160

Ecole Izumi Store: 5-chome 1-12 Ibukino, Izumi City, Osaka 594-0041, TEL: 0725-58-8852

〇 Majimaguri Eel Fair Menu

・Tamagoyaki & Simmered Eel Bowl with Mini Sudachi Cold Dipping Udon Set: 1,390 yen (1,529 yen tax included)

・Simmered Eel Bowl with Sudachi Cold Dipping Udon Set: 1,290 yen (1,419 yen tax included)

・Majimaguri & Shrimp Tempura Zaru Soba with Seasonal Rice Set: 1,440 yen (1,584 yen tax included)

・Sudachi Cold Dipping Udon (Single): 990 yen (1,089 yen tax included)

・Majimaguri & Shrimp Tempura Zaru Soba (Single): 1,190 yen (1,309 yen tax included)

● Tamagoyaki & Simmered Eel Bowl with Mini Sudachi Cold Dipping Udon Set (1,390 yen / 1,529 yen tax included)

This is the fair's recommended set, combining the signature 'Tamagoyaki (Akashiyaki),' a fluffy simmered eel bowl with sweet-savory sauce, and a palate-cleansing mini sudachi cold dipping udon—everything in one satisfying meal.

Tamagoyaki & Simmered Eel Bowl with Mini Sudachi Cold Dipping Udon Set

＜Menu Contents＞

・Signature Tamagoyaki (Akashiyaki) – 8 pieces

・Simmered Eel Bowl

・Mini Sudachi Cold Dipping Udon (or Soba)

・Pickles

● Majimaguri & Shrimp Tempura Zaru Soba with Seasonal Rice Set (1,440 yen / 1,584 yen tax included)

Enjoy freshly fried crispy majimaguri eel tempura and shrimp tempura with refreshing zaru soba. This hearty set also includes seasonal rice cooked with dashi, offering a premium taste of early summer refreshment.

Majimaguri & Shrimp Tempura Zaru Soba with Seasonal Rice Set

＜Menu Contents＞

・Tempura Assortment

※ 1 majimaguri eel, 2 shrimp, eggplant, okra, nori

・Zaru Soba (or Udon)

・Seasonal Dashi Rice

*Contents of the seasonal rice may vary by season.

・Pickles

Starting June 17, a follow-and-repost campaign on X offers a chance to win digital meal vouchers!

X Follow & Repost Campaign

＜Campaign Overview＞

【Period】 Wednesday, June 17, 2026 – Tuesday, June 30, 2026

【How to Enter】

(1) Follow the official Tamagoyaki & O-Dashi Himawari X account (@tamago_himawari)

(2) Repost the designated campaign post

(3) Link your X account via the campaign URL in the post and check your results.

You may enter daily until you win.

【Prize】 Digital meal vouchers worth 1,529 yen (tax included), redeemable for one serving of the 'Tamagoyaki and Simmered Eel Bowl with Mini Sudachi Cold Dipping Udon Set' at any Tamagoyaki & O-Dashi Himawari store. 40 winners will be selected.

All non-winners will receive a participation prize: a coupon for three 'Matcha Warabi Mochi.'

*Digital meal vouchers are valid only for in-store dining at any of the 8 Tamagoyaki & O-Dashi Himawari locations. Please present to staff at the time of ordering.

*Each voucher is valid for one-time use only.

*Vouchers cannot be combined with other discounts or coupons.

*Please review the campaign terms and conditions before entering.

Campaign Terms and Conditions

Enter Here

(Available from June 17)

【Redeemable Stores】 All 8 Tamagoyaki & O-Dashi Himawari Stores

About the Tamagoyaki & O-Dashi Himawari Brand

Launched in November 1989 as 'Kyochabo Himawari' on the 3rd floor of Izumiya Shirauume-cho Store near Kyoto's Kitano Tenmangu Shrine, the brand began as a relaxing dining spot for shoppers. The signature tamagoyaki (Akashiyaki) faithfully recreates the authentic taste of Akashi, using fresh eggs, carefully selected wheat flour and jin-koh (potato starch), and dashi made from Kyushu bonito and Hokkaido kelp. Each order is grilled on a custom-made copper plate with high thermal conductivity, resulting in a uniquely fluffy, melt-in-your-mouth texture.

With the concept of 'Enriching Daily Life,' the brand was rebranded in 2022 to emphasize freshly grilled tamagoyaki and dashi broth carefully prepared daily in-store, aiming to deliver small moments of happiness through delicious, authentic Japanese cuisine.