Tamagoyaki O-dashi Himawari to Launch X Campaign with Digital Meal Ticket Giveaway Starting May 20
The Japanese restaurant chain Tamagoyaki O-dashi Himawari, operated by M&S Food Service Co., Ltd., will hold a follow-and-repost campaign on X (formerly Twitter) from May 20 to June 2, 2026. Through a lottery, 40 participants will win a digital meal ticket for the 'Tamagoyaki and Small Negi-Shio Beef Tongue Donburi with Chilled Udon Set' (worth ¥1,529, tax included). All other participants will receive a coupon for 'three pieces of Matcha Warabi Mochi' as a consolation prize. This initiative, which promotes the ongoing 'Beef Tongue Fair,' is part of the brand's efforts to advance its digital customer experience.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 17:00
- 🔍 Collected: May 20, 2026 at 08:31
- 🤖 AI Analyzed: May 20, 2026 at 08:55 (23 min after Collected)
M&S Food Service Co., Ltd. (Head office: Osaka City, Osaka; President and CEO: Toshiaki Okamoto), operator of 'Tamagoyaki O-dashi Himawari,' is a Japanese restaurant chain popular for its signature Tamagoyaki (rolled omelet), seasonal mixed rice, and tempura udon, all featuring its special dashi broth.
On May 20, 2026, the chain will launch a giveaway campaign where users can enter by following the official 'Tamagoyaki O-dashi Himawari' X account and reposting a designated campaign post. Forty winners will be selected by lottery to receive a digital meal ticket for one 'Tamagoyaki and Small Negi-Shio Beef Tongue Donburi with Chilled Udon with Grated Daikon and Eggplant Set' (worth ¥1,529, tax included). All other participants will receive a coupon for 'three pieces of Matcha Warabi Mochi' as a consolation prize.
Currently, the restaurant is holding a 'Beef Tongue Fair,' featuring a special early summer set that combines savory, grilled beef tongue with refreshing, smooth chilled udon noodles. This campaign is part of the company's digital transformation (DX) initiatives to enhance the brand experience and aims to bring small moments of happiness into customers' daily lives.
【Period】May 20, 2026 (Wed) – June 2, 2026 (Tue)
【How to Enter】
(1) Follow the official X account @tamago_himawari.
(2) Repost the designated campaign post.
(3) Link your X account via the URL in the post to check the lottery results. You can enter daily until you win.
【Prizes】
- Grand Prize (40 winners): A digital meal ticket for one 'Tamagoyaki and Small Negi-Shio Beef Tongue Donburi with Chilled Udon Set' (worth ¥1,529, tax included).
- Participation Prize (All entrants): A coupon for 'three pieces of Matcha Warabi Mochi.'
*The digital meal ticket is valid for one-time dine-in use at any of the 8 locations and cannot be combined with other discounts.
【Eligible Stores】
All 8 Tamagoyaki O-dashi Himawari stores (Izumi Fuchu, Rokujizo, Hakubaicho, Rakuhoku, Kyoto Nishi, Kobe Tamatsu, Imazu, and Ecoll Izumi).
<'Beef Tongue Fair' Currently Underway>
- Sales Period: Ongoing until July 7, 2026 (Tue).
- Participating Stores: All 8 Tamagoyaki O-dashi Himawari locations.
- Menu:
- Tamagoyaki & Small Negi-Shio Beef Tongue Donburi with Chilled Udon Set: ¥1,390 (¥1,529 incl. tax)
- Negi-Shio Beef Tongue Ju with Chilled Udon Set: ¥1,430 (¥1,573 incl. tax)
- Negi-Shio Beef Tongue Ju with Dashi Set: ¥1,130 (¥1,243 incl. tax)
'Tamagoyaki O-dashi Himawari' was founded in November 1989 in Kyoto as 'Kyo Sabo Himawari.' Its specialty, Tamagoyaki (Akashiyaki-style), is a premium dish made with fresh eggs, select flour, and a dashi broth from Kyushu bonito and Hokkaido kombu, cooked to order on custom copper plates. The brand was renewed in 2022 with the concept of 'Coloring Daily Life.'