[Tamagoyaki & Odashi Himawari] 'Beef Tongue Fair' to be held from May 13 (Wednesday)

Beef Tongue Fair

M&S Food Service Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture; Representative Executive Officer and President: Toshiaki Okamoto) operates 'Tamagoyaki & Odashi Himawari,' a tamagoyaki Japanese restaurant chain whose most popular products are its famous tamagoyaki made with abundant special dashi broth, seasonal dashi-infused takikomi gohan (seasoned rice), and tempura udon, which perfectly combines the umami of dashi with tempura.

We are pleased to announce that we will hold a 'Beef Tongue Fair' starting Wednesday, May 13, 2026. Enjoy fragrant grilled beef tongue, overflowing with umami, refreshingly with a smooth 'Nasu Oroshi Hiyakake Udon' (cold udon with grated eggplant and daikon). This special early summer set, which also allows you to enjoy Himawari's famous tamagoyaki, will satisfy both your heart and your stomach.

Currently, we are holding a digital meal ticket giveaway campaign where 40 winners will be selected by lottery if they follow and repost the official X account of Tamagoyaki & Odashi Himawari. The prize is a 'Tamagoyaki and Small Pickled Tuna Bowl with Yamakake Tororo Soba Set for one person (1,749 yen including tax)'.

We are promoting the digitalization of brand experiences (DX) through the utilization of digital technology. 'Tamagoyaki & Odashi Himawari' is committed to enriching customers' lives and helping them feel small joys in their daily lives.

'Beef Tongue Fair' Sales Overview

〇 Sales Period: May 13, 2026 (Wednesday) - July 7, 2026 (Tuesday)

* Sales may be interrupted or terminated without prior notice depending on sales conditions.

* The Kyoto Nishi store will start sales from May 14, 2026.

〇 Participating Stores: Tamagoyaki & Odashi Himawari 8 stores (all stores)

Izumifuchu Store: 〒595-0021, 1-5-10 Higashitoyonakacho, Izumiotsu City, within Canat Mall Izumifuchu TEL 0725-45-0890

Rokujizo Store: 〒612-8003, 12-1 Momoyamacho Nishio, Fushimi Ward, Kyoto City, within Izumiya Rokujizo TEL 075-603-3670

Shirabai-cho Store: 〒603-8326, 6-1 Kitanoshirabaimae-cho, Kita Ward, Kyoto City, within Izumiya Shirabai-cho TEL 075-467-1494

Rakuhoku Store: 〒606-8103, 36 Takanonishikai-cho, Sakyo Ward, Kyoto City, Rakuhoku Hankyu Square TEL 075-711-1155

Kyoto Nishi Store: 〒615-0072, 1-1 Yamanochiikejiri-cho, Ukyo Ward, Kyoto City, within Kyoto Family TEL 075-326-1881

Kobe Tamatsu Store: 〒651-2132, 3-7-3 Moritomo, Nishi Ward, Kobe City, within Izumiya Kobe Tamatsu TEL 078-929-3860

Imatsu Store: 〒663-8214, 1-1 Imazu Akebono-cho, Nishinomiya City, Ekimana Imatsu TEL 0798-23-4160

Ecole Izumi Store: 〒594-0041, 5-1-12 Ibukino, Izumi City TEL 0725-58-8852

〇 'Beef Tongue Fair' Product List

・Tamagoyaki and Small Negi Shio Gyutan Don with Nasu Oroshi Hiyakake Udon Set: 1,390 yen (1,529 yen including tax)

・Negi Shio Gyutan Ju (grilled beef tongue over rice) with Nasu Oroshi Hiyakake Udon Set: 1,430 yen (1,573 yen including tax)

・Negi Shio Gyutan Ju with Odashi Set: 1,130 yen (1,243 yen including tax)

●Tamagoyaki and Small Negi Shio Gyutan Don with Nasu Oroshi Hiyakake Udon Set: 1,390 yen (1,529 yen including tax)

The fragrant grilled beef tongue, seasoned with special salt sauce, offers a rich umami that overflows with every bite, and the crispy texture of green onions is exceptional.

This is a refreshing, smooth cold udon dish made with special dashi broth, offering a clean sensation.

Tamagoyaki and Small Negi Shio Gyutan Don with Nasu Oroshi Hiyakake Udon Set

<Menu Contents>

・Famous Tamagoyaki (Akashiyaki style) 8 pieces

・Small Negi Shio Gyutan Don

・Nasu Oroshi Hiyakake Udon (or Soba)

・Pickles

●Negi Shio Gyutan Ju with Nasu Oroshi Hiyakake Udon Set: 1,430 yen (1,573 yen including tax)

This set combines a hearty 'Negi Shio Gyutan Ju' (grilled beef tongue over rice) with a refreshing 'Hiyakake Udon' (cold udon) topped with fried eggplant and grated daikon. The powerful umami of the meat and the refreshing dashi flavor enhance the deliciousness of the cold udon.

Negi Shio Gyutan Ju with Nasu Oroshi Hiyakake Udon Set

<Menu Contents>

・Negi Shio Gyutan Ju with Odashi Set

* Served with special dashi broth and condiments

・Nasu Oroshi Hiyakake Udon (or Soba)

・Pickles

X Follow & Repost Campaign for a chance to win a meal ticket!

[Period] April 29, 2026 (Wednesday) - May 20, 2026 (Wednesday)

[How to apply for the campaign]

(1) Follow Tamagoyaki & Odashi Himawari official X account (@tamago_himawari)

(2) Repost the relevant campaign post

(3) Link your Tamagoyaki & Odashi Himawari official X account from the campaign URL in the post and check the lottery results.

[Prize] Tamagoyaki & Odashi Himawari