S.RIDE Partners with Moplus to Create New Mobility Value by Combining Autonomous Driving and In-Car Entertainment
S.RIDE Co., Ltd., provider of the taxi app "S.RIDE®", has partnered with Moplus Co., Ltd., which promotes the social implementation of mobility services utilizing autonomous driving and EVs. This collaboration aims to create new mobility value by combining autonomous driving and in-car entertainment in future autonomous driving mobility services. As a first step, an immersive in-car entertainment experience exhibition, anticipating the era of autonomous driving, will be held at "CENTRAL FIELD (Rinko Park)" in Yokohama from April 3rd to 5th, 2026, as part of the "CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026".
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 20:00
- 🔍 Collected: March 30, 2026 at 22:56 (2h 56m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 05:46 (534h 50m after Collected)
S.RIDE Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Yohei Hashimoto; hereinafter "S.RIDE"), which provides the taxi app "S.RIDE®", has newly partnered with Moplus Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director CEO: Ken Yanase; Representative Director COO: Kazuaki Nakagawa; hereinafter "Moplus"), which promotes the social implementation of mobility services utilizing autonomous driving and EVs. This partnership aims to create new mobility value by combining autonomous driving and in-car entertainment in future autonomous driving mobility services.
As the first step of this collaboration, an immersive in-car entertainment experience exhibition, anticipating the era of autonomous driving, will be held at "CENTRAL FIELD (Rinko Park)", one of the venues for the "CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026" (hereinafter "CENTRAL"), which will take place in the Minato Mirai area of Yokohama from April 3rd (Friday) to 5th (Sunday), 2026. Through this partnership, S.RIDE will further promote its "S.RIDE Entertainment Mobility Concept," which aims to add high value to mobility spaces, and its initiatives in the autonomous driving domain.
### Background and Aim
S.RIDE has been advancing business verification that integrates mobility and entertainment. In October 2024, it operated the immersive horror tour "Urban Legend Taxi," and at "CENTRAL" starting April 3rd (Friday), 2026, it plans to conduct demonstration operations of entertainment experiences utilizing autonomous driving technology from Movies Co., Ltd. and immersive experience realization technologies from various Sony Group companies, thereby concretizing its efforts.
Moving forward, with the widespread adoption of autonomous driving technology, mobility is expected to evolve beyond mere transportation into new experiential spaces. To further enhance the value of mobility spaces through its "S.RIDE Entertainment Mobility Concept" and to further promote its initiatives in the autonomous driving domain, S.RIDE is newly partnering with Moplus, which is advancing the practical application of autonomous driving mobility services.
## "CENTRAL" to Exhibit Immersive In-Car Entertainment Envisioning the Autonomous Driving Era
At Rinko Park, one of the CENTRAL venues, as the first initiative of this partnership, an experiential exhibition will be held utilizing a 10-seater EV for mobility services provided by Moplus.
This exhibition is a concept display that envisions the autonomous driving era and expresses the possibilities of future in-car spaces. Inside the spacious EV for mobility services, advanced technologies such as Sony's "Spatial Reality Display" for glasses-free stereoscopic viewing, 3D audio, and scent control technology "Tensor Valve™ Technology" are combined to provide an immersive in-car entertainment experience utilizing the IP of the band "Kessoku Band" from the anime "Bocchi the Rock!".
Furthermore, this exhibition will allow visitors to experience a part of the entertainment experience planned for the autonomous driving vehicle demonstration operation to be conducted in the Minato Mirai area during the same period. This proposes the value of a new mobility experience that fuses autonomous driving and immersive entertainment, brought about by cutting-edge technology.
### [Exhibition Overview]
* **Exhibition Location**: CENTRAL FIELD (Rinko Park)
* **Exhibition Dates**: April 3rd (Friday), 2026, 12:00 - 19:30
As the first step of this collaboration, an immersive in-car entertainment experience exhibition, anticipating the era of autonomous driving, will be held at "CENTRAL FIELD (Rinko Park)", one of the venues for the "CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026" (hereinafter "CENTRAL"), which will take place in the Minato Mirai area of Yokohama from April 3rd (Friday) to 5th (Sunday), 2026. Through this partnership, S.RIDE will further promote its "S.RIDE Entertainment Mobility Concept," which aims to add high value to mobility spaces, and its initiatives in the autonomous driving domain.
### Background and Aim
S.RIDE has been advancing business verification that integrates mobility and entertainment. In October 2024, it operated the immersive horror tour "Urban Legend Taxi," and at "CENTRAL" starting April 3rd (Friday), 2026, it plans to conduct demonstration operations of entertainment experiences utilizing autonomous driving technology from Movies Co., Ltd. and immersive experience realization technologies from various Sony Group companies, thereby concretizing its efforts.
Moving forward, with the widespread adoption of autonomous driving technology, mobility is expected to evolve beyond mere transportation into new experiential spaces. To further enhance the value of mobility spaces through its "S.RIDE Entertainment Mobility Concept" and to further promote its initiatives in the autonomous driving domain, S.RIDE is newly partnering with Moplus, which is advancing the practical application of autonomous driving mobility services.
## "CENTRAL" to Exhibit Immersive In-Car Entertainment Envisioning the Autonomous Driving Era
At Rinko Park, one of the CENTRAL venues, as the first initiative of this partnership, an experiential exhibition will be held utilizing a 10-seater EV for mobility services provided by Moplus.
This exhibition is a concept display that envisions the autonomous driving era and expresses the possibilities of future in-car spaces. Inside the spacious EV for mobility services, advanced technologies such as Sony's "Spatial Reality Display" for glasses-free stereoscopic viewing, 3D audio, and scent control technology "Tensor Valve™ Technology" are combined to provide an immersive in-car entertainment experience utilizing the IP of the band "Kessoku Band" from the anime "Bocchi the Rock!".
Furthermore, this exhibition will allow visitors to experience a part of the entertainment experience planned for the autonomous driving vehicle demonstration operation to be conducted in the Minato Mirai area during the same period. This proposes the value of a new mobility experience that fuses autonomous driving and immersive entertainment, brought about by cutting-edge technology.
### [Exhibition Overview]
* **Exhibition Location**: CENTRAL FIELD (Rinko Park)
* **Exhibition Dates**: April 3rd (Friday), 2026, 12:00 - 19:30