System Research Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture), which operates "Souseisaku Mall Alulu" (hereinafter referred to as Alulu Mall), conducted a survey on "SNS and Sharing Likes" targeting men and women aged 24 to 50 nationwide.
Survey Results - 41.5% have felt fatigue while viewing their favorite information on SNS or the internet.
- The top reasons for feeling fatigue were "seeing critical posts" at 57.8% and "seeing posts that negate things I like" at 55.4%.
- The reason for continuing to use SNS was "because the information is up-to-date" at 44.6%.
- The desired characteristics for places to share information were "few negative posts and strong language" at 44.6%.
Survey Results
Over 40% have "felt fatigue" while viewing their favorite information
KEY FIGURES
When asked, "Have you ever felt fatigue while viewing your favorite information online?",
41.5% responded "Yes."
Reasons for SNS Fatigue: "Critical Posts" at 57.8%, "Negation of Liked Things" at 55.4% are Top Reasons
When asked, "When do you feel fatigue?",
"Seeing critical posts" was the most common at 57.8%.
This was followed by "seeing posts that negate things I like" at 55.4%.
SNS fatigue often brings to mind the sheer volume of information and the burden of interpersonal relationships.
However, these results suggest that encountering words that negate one's "likes" is a significant source of burden.
What is desired are "places with less strong language" and "places to enjoy just by looking"
When asked, "What kind of place would make you want to use it more for sharing information about things you like?",
"Few negative posts and strong language" was the most common at 44.6%.
This was followed by "places where you can enjoy just by looking, without posting" at 42.2%,
and "places that are easy for people who aren't knowledgeable to view" at 37.3%.
It is thought that not only the volume of posts and their reach, but also a safe viewing atmosphere and ease of enjoyment for those less familiar are desired.
Reason for continuing to use SNS despite fatigue: "Information is up-to-date" at 44.6%
When asked, "What are your reasons for continuing to use SNS?",
"Because the information is up-to-date" was the most common at 44.6%.
While SNS has aspects that can lead to fatigue from negative posts and strong language,
reasons for continued use appear to include obtaining the latest information and encountering official information and genuine reviews.
For favorite information, "Just look, don't post" by about 60%
When asked about "how you use SNS when viewing information you like",
59.0% responded "I just look, I don't post."
This aligns with the finding that "places where you can enjoy just by looking, without posting" ranked high in Q3,
indicating that places to view favorite information are expected to offer enjoyment without the prerequisite of posting.
Towards places where favorite information can be viewed without fatigue
This survey revealed that over 40% of people have felt fatigue while viewing their favorite information on SNS and the internet. It appears that negative words and strong reactions seen on SNS, rather than the liked things themselves, are the source of the burden.
In the future, places for enjoying information about one's favorite things may be expected to offer not only speed of information but also a sense of security where one's "likes" are less likely to be negated, and the ease of enjoying content simply by viewing it without posting.
Details of the survey results can be found here:
https://alulu.com/media/tips_sns_fatigue/
*Request for citation/reproduction of data*
When using the survey results and images from this press release, please include a link to the official website URL of "Souseisaku Mall Alulu" (https://alulu.com/) as the source.
【Survey Overview】
Target Audience: Women aged 24-44
Survey Period: June 24, 2026
Survey Organization: Crowdsourcing site
Survey Method: Calculated the response ratio for each question item
Valid Responses: 200
【About Souseisaku Mall Alulu】
"Alulu" values not only the appeal of products and services, but also "who you buy from." It features abundant content that conveys the history of shops, the thoughts of producers, and the personalities of artisans. Customers can discover their favorite products after learning about these stories. We will continue to strive to be a place where people (shops) and people (customers) gather and connect.
Alulu Mall
https://alulu.com/
Inquiries
https://alulu.com/contact/
【Company Profile】
Company Name: System Research Co., Ltd.
Headquarters Address: 2-12 Iwatsuka Hon-dori, Nakamura-ku, Nagoya City, Aichi Prefecture, 453-0861
President: Hiroshi Hirayama
Company Homepage: https://www.sr-net.co.jp/
FACT BOX
- Source: PR TIMES
- Category: アンケートSurvey