Working Women Feel Tired but Hesitate to Spend on Rest: Over 80% Say They Can Only Afford Less Than ¥1,000 for Rest

Alulu Creative Goods Mall (hereinafter "Alulu Mall"), operated by System Research Co., Ltd. (headquartered in Nagoya, Aichi Prefecture), conducted a nationwide survey targeting women aged 25 to 44 on the topic of "lack of rest."

Survey Results

・75.5% responded that they "sometimes feel they haven't recovered from fatigue."

・The top reason for not recovering from fatigue was "short sleep duration" at 56.3%.

・Top reasons for knowing how to recover from fatigue but not doing so: "no time" (32.5%), "too troublesome to continue" (25.2%), "don't want to spend money" (22.5%).

・Regarding the amount they are willing to spend monthly on fatigue recovery, over 80% said "less than ¥1,000."

Detailed Survey Results

75.5% Responded They "Don't Feel Fully Recovered from Fatigue"

When asked, "Even after sleeping, do you sometimes feel you haven't recovered from fatigue?" 75.5% answered "yes."

Top Reason for Not Recovering: "Short Sleep Duration." Smartphone Use and Stress Each Around 40%

When asked about reasons they feel they haven't recovered from fatigue, the most common response was "short sleep duration" at 56.3%.

This was followed by "using smartphones before bed" at 41.1% and "high stress or too many things on my mind" at 40.4%.

The Top "Thing I'd Like to Do But Can't" Is Going to Bed Earlier. Nearly 40% Want to Reduce Smartphone Use

When asked, "What would you genuinely like to do to recover from fatigue, but aren't doing?" the top response was "go to bed earlier" at 51.0%.

This was followed by "reduce smartphone usage time" at 39.1% and "create time to do nothing" at 25.8%.

What people feel they need to recover from fatigue isn't necessarily extraordinary. Simple, everyday actions like going to bed earlier, reducing smartphone time, and creating downtime ranked highest.

Top Reason for Not Doing These Things: "No Time." "Too Troublesome" and "Don't Want to Spend Money" Also Rank High

Regarding why they aren't doing what they'd like to do to recover from fatigue,

"no time" was the top reason at 32.5%.

This was followed by "too troublesome to continue" at 25.2%, "don't want to spend money" at 22.5%, and "don't want to sacrifice my personal time" at 21.2%.

Over 20% said they "don't want to sacrifice my personal time," suggesting that even though they know going to bed earlier would help, some are reluctant to give up their free time in the evenings.

Over 80% Say They Can Only Afford "Less Than ¥1,000" for Rest

When asked, "How much per month would you be willing to spend on recovering from fatigue?"

"¥0" accounted for 33.8%, "¥500 to less than ¥1,000" 29.1%, and "less than ¥500" 19.9%,

with responses of less than ¥1,000 totaling 82.8%.

While many feel they need to recover from fatigue,

most appear cautious about spending significant amounts on rest.

There may be greater demand for rest methods that can be easily incorporated into daily life, rather than expensive sleep aids or intensive care routines.

Most Desired Product to Try: Pillows and Bedding

When asked, "Which product for fatigue recovery would you like to try?"

"pillows and bedding" was the top response at 36.4%.

This indicates high interest in improving sleep environments through items like pillows and bedding for fatigue recovery.

However, as over 80% said they can only afford "less than ¥1,000" for rest,

it appears that despite interest, people remain cautious about spending large amounts.

Even When Feeling Fatigued, People Hesitate to Spend on Rest?

This survey suggests that even when feeling fatigued, most people are very cautious about starting new routines or making significant expenditures for rest.

Over 80% said they can only afford "less than ¥1,000" for fatigue recovery, indicating a general reluctance to spend heavily on rest.

In busy daily lives, people may be seeking simple, sustainable ways to rest, rather than costly treatments or special habits.

For full survey details, visit:

https://alulu.com/media/tips_recovery_lack/

※ Request for Data Reproduction

When quoting or reproducing the survey results or images from this release, please include a link to the official Alulu Creative Goods Mall website (https://alulu.com/).

【Survey Overview】

Target: Women aged 24–44

Survey Date: June 24, 2026

Survey Organization: Crowdsourcing site

Method: Calculated response percentages for each question

Valid Responses: 200

【About Alulu Creative Goods Mall】

"Alulu" values not only the appeal of products and services but also "who you're buying from." The site features extensive content sharing shop histories, producers' intentions, and artisans' personal stories, allowing customers to discover and connect with products they truly love. Moving forward, we aim to continue creating a space where "people (shops) and people (customers)" can gather and connect.

Alulu Mall

https://alulu.com/

Inquiries

https://alulu.com/contact/

【Company Overview】

Company Name: System Research Co., Ltd.

Head Office: 2-chome Iwatsukahondori, Nakamura-ku, Nagoya-shi, Aichi 453-0861, Japan

President and CEO: Hiroshi Hirayama

Company Website: https://www.sr-net.co.jp/