E-commerce Platform 'easy my shop' Reaches 12.8 Billion Yen in Annual Gross Merchandise Value

System Research Co., Ltd. (Headquarters: Nagoya, Aichi; President: Hiroshi Hirayama; Stock Code: 3771), an independent system integrator, announced that its e-commerce site construction service 'easy my shop' achieved an annual Gross Merchandise Value (GMV) of 12.8 billion yen in fiscal 2025. This represents a 14% increase year-on-year, marking the 9th consecutive year of double-digit growth.

1. Background of the E-commerce Market
According to the 'FY2024 Market Survey on Electronic Commerce' by the Ministry of Economy, Trade and Industry, the domestic e-commerce market continues to expand. In 2024, the BtoC-EC market reached 26.1 trillion yen (up 5.1% YoY), and the BtoB-EC market reached 514.4 trillion yen (up 10.6% YoY). The e-commerce adoption rate is also rising, indicating continuous progress in the digitization of commercial transactions.

2. Details of the 12.8 Billion Yen GMV Achievement
(1) Total number of stores expanded to approximately 36,000
The total number of stores in fiscal 2025 increased by 5.9% year-on-year to approximately 36,000. New store trends show a steady influx of BtoB stores and migrations from existing services.
(2) Growth in daily goods and lifestyle-related genres
In terms of GMV by genre, daily goods, stationery, toys, clothing, and leather goods drove overall growth. Notably, the 'daily goods and miscellaneous items' category grew by 67% year-on-year.
(3) Usage of add-in features by high-growth stores
Among the top 100 high-growth stores, 'Access Analysis' was the most used feature at 44%, followed by 'Membership Features' and 'Coupons' at 40% each, 'JS Cart' at 37%, 'Custom-made/Set Products' at 28%, and 'Product Reviews' at 20%. Amid rising prices, businesses are increasingly focusing on efficiency and consumer-centric strategies like coupons.

3. Future Outlook
'easy my shop' will continue to leverage its unique value proposition of 'exceptional usability' combined with 'high functionality.' The company plans to introduce AI technology, improve the e-commerce experience, and strengthen its infrastructure to ensure stability and security.