【2026 Heat Countermeasures Survey】Approximately Half Have No Purchase Plans, While Those Considering Purchases Show Earlier Awareness Compared to Last Year
According to a 2026 heat countermeasure survey conducted by Aruru Mall, operated by System Research Inc., approximately half of respondents have no plans to purchase heat countermeasure goods. However, over 40% are considering purchases, and among those, there's an increased awareness of preparing earlier than last year. This survey indicates that the underlying reasons are a sense of crisis due to intense heat and the desire for comfort.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 22:10
- 🔍 Collected: April 27, 2026 at 13:31
- 🤖 AI Analyzed: April 28, 2026 at 02:00 (12h 28m after Collected)
System Research Inc. (Headquarters: Nagoya City, Aichi Prefecture), which operates 'Creative Mall Aruru' (hereinafter 'Aruru Mall'), conducted a survey on '2026 Heat Countermeasures' targeting men and women aged 20-69 nationwide.
The survey results showed that while approximately half of respondents have 'no plans to purchase' heat countermeasure goods, over 40% are considering purchasing them.
Furthermore, among those considering or having already purchased, many cited reasons such as 'wanting to stay comfortable' and 'wanting to purchase earlier than last year,' indicating an awareness among those who feel the necessity to take countermeasures earlier.
**Survey Results**
**■ Approximately half have 'no purchase plans,' while over 40% are considering purchases**
When asked, 'Have you purchased heat countermeasure goods for this summer?'
Considering purchase: 42.5%
No plans to purchase: 49.8%
It was found that 90% have not yet purchased. However, since over 40% are considering purchasing, it is likely that rather than a low interest in heat countermeasures itself, a large number of people feel the necessity but have not yet reached the point of purchase.
**■ Top reasons for purchase/consideration: 'Experience of last year's intense heat' and 'Wanting to stay comfortable'**
When asked, 'What are your reasons for purchasing or wanting to purchase?'
Wanting to stay comfortable: 65.2%
Having experienced last year's intense heat: 58.7%
These were the most frequently cited reasons.
It is understood that the purchase of heat countermeasure goods is supported not only by a sense of crisis regarding intense heat but also by the immediate need to spend each day as comfortably as possible.
**■ For those who have already purchased, standard items like cooling goods and fans are central**
When those who have already purchased were asked, 'What items have you purchased?'
Cooling goods (towels, cooling pads, etc.): 58.1%
Fans/Circulators: 45.2%
Clothing: 35.5%
It is evident that those who have already purchased are buying standard countermeasure items whose effectiveness against heat is easily imagined.
**■ Those considering purchases are also interested in easily adoptable measures like clothing, beverages, and food**
On the other hand, when those considering purchases were asked, 'What items do you want to purchase?'
Similar to those who have already purchased, cooling goods (64.7%) were frequently cited.
Followed by:
Clothing: 47.1%
Beverages/Food: 35.9%
Parasols/Hats: 34.1%
Compared to those who have already purchased, interest is expanding to easily adoptable measures. It can be inferred that heat countermeasures are being considered not as extensive preparations, but rather as additions that can be effortlessly incorporated into daily life.
**■ Approximately half of those considering/purchasing responded, 'Want to purchase earlier than last year'**
When asked, 'Have you purchased or do you want to purchase countermeasure goods earlier this year than last year?'
Yes: 46.8%
About the same as last year: 37.8%
It was found that a certain number of people in the purchase/consideration group want to prepare earlier this year due to last year's heat.
However, since 'no purchase plans' accounted for approximately half in Q1, it suggests that while there is an awareness of early preparation, this awareness has not yet widely translated into purchasing behavior.
**■ 2026 Heat Countermeasures: Early awareness seen, but purchases not yet widely advanced**
This survey revealed that in the 2026 heat countermeasure goods market, many people feel the necessity but have not yet committed to purchasing.
Among those who have purchased or want to purchase, approximately half responded, 'Want to purchase earlier than last year,' indicating an awareness to prepare earlier this year due to last year's heat.
On the other hand, 'no purchase plans' accounted for approximately half overall, suggesting that while awareness is rising, purchasing behavior is still in the early stages of widespread adoption.
Details of the survey results here:
https://alulu.com/media/tips_heatcare/
*Request for citation/reproduction of data*
When using the survey results/images from this release, please link to the official website URL of 'Creative Mall Aruru' (https://alulu.com/) as the citation source.
**【Survey Overview】**
Target audience: Men and women aged 20-69
Survey period: April 15, 2026
Survey institution: Crowdsourcing site
Survey method: Calculation of response ratios for each question item
Valid responses: 400 people
**【About Aruru Mall】**
'Aruru' values not only the appeal of products and services but also 'who you buy from,' and has a lot of content that conveys the history of shops, the thoughts of producers, and the personalities of artisans. You can encounter favorite products after understanding those thoughts. We will continue to strive to be a place where 'people (stores) and people (customers)' gather and connect.
■ Aruru Mall
https://
Keywords:
The survey results showed that while approximately half of respondents have 'no plans to purchase' heat countermeasure goods, over 40% are considering purchasing them.
Furthermore, among those considering or having already purchased, many cited reasons such as 'wanting to stay comfortable' and 'wanting to purchase earlier than last year,' indicating an awareness among those who feel the necessity to take countermeasures earlier.
**Survey Results**
**■ Approximately half have 'no purchase plans,' while over 40% are considering purchases**
When asked, 'Have you purchased heat countermeasure goods for this summer?'
Considering purchase: 42.5%
No plans to purchase: 49.8%
It was found that 90% have not yet purchased. However, since over 40% are considering purchasing, it is likely that rather than a low interest in heat countermeasures itself, a large number of people feel the necessity but have not yet reached the point of purchase.
**■ Top reasons for purchase/consideration: 'Experience of last year's intense heat' and 'Wanting to stay comfortable'**
When asked, 'What are your reasons for purchasing or wanting to purchase?'
Wanting to stay comfortable: 65.2%
Having experienced last year's intense heat: 58.7%
These were the most frequently cited reasons.
It is understood that the purchase of heat countermeasure goods is supported not only by a sense of crisis regarding intense heat but also by the immediate need to spend each day as comfortably as possible.
**■ For those who have already purchased, standard items like cooling goods and fans are central**
When those who have already purchased were asked, 'What items have you purchased?'
Cooling goods (towels, cooling pads, etc.): 58.1%
Fans/Circulators: 45.2%
Clothing: 35.5%
It is evident that those who have already purchased are buying standard countermeasure items whose effectiveness against heat is easily imagined.
**■ Those considering purchases are also interested in easily adoptable measures like clothing, beverages, and food**
On the other hand, when those considering purchases were asked, 'What items do you want to purchase?'
Similar to those who have already purchased, cooling goods (64.7%) were frequently cited.
Followed by:
Clothing: 47.1%
Beverages/Food: 35.9%
Parasols/Hats: 34.1%
Compared to those who have already purchased, interest is expanding to easily adoptable measures. It can be inferred that heat countermeasures are being considered not as extensive preparations, but rather as additions that can be effortlessly incorporated into daily life.
**■ Approximately half of those considering/purchasing responded, 'Want to purchase earlier than last year'**
When asked, 'Have you purchased or do you want to purchase countermeasure goods earlier this year than last year?'
Yes: 46.8%
About the same as last year: 37.8%
It was found that a certain number of people in the purchase/consideration group want to prepare earlier this year due to last year's heat.
However, since 'no purchase plans' accounted for approximately half in Q1, it suggests that while there is an awareness of early preparation, this awareness has not yet widely translated into purchasing behavior.
**■ 2026 Heat Countermeasures: Early awareness seen, but purchases not yet widely advanced**
This survey revealed that in the 2026 heat countermeasure goods market, many people feel the necessity but have not yet committed to purchasing.
Among those who have purchased or want to purchase, approximately half responded, 'Want to purchase earlier than last year,' indicating an awareness to prepare earlier this year due to last year's heat.
On the other hand, 'no purchase plans' accounted for approximately half overall, suggesting that while awareness is rising, purchasing behavior is still in the early stages of widespread adoption.
Details of the survey results here:
https://alulu.com/media/tips_heatcare/
*Request for citation/reproduction of data*
When using the survey results/images from this release, please link to the official website URL of 'Creative Mall Aruru' (https://alulu.com/) as the citation source.
**【Survey Overview】**
Target audience: Men and women aged 20-69
Survey period: April 15, 2026
Survey institution: Crowdsourcing site
Survey method: Calculation of response ratios for each question item
Valid responses: 400 people
**【About Aruru Mall】**
'Aruru' values not only the appeal of products and services but also 'who you buy from,' and has a lot of content that conveys the history of shops, the thoughts of producers, and the personalities of artisans. You can encounter favorite products after understanding those thoughts. We will continue to strive to be a place where 'people (stores) and people (customers)' gather and connect.
■ Aruru Mall
https://
Keywords: