Less Than 10% Stop After Diagnostic Content. What Are the Conditions for 'Convincing Diagnostics' That Move People?
System Research Co., Ltd. surveyed female users regarding 'diagnostic content'. It revealed that conviction is more important than convenience, and over 90% take further actions after diagnosis.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 22:10
- 🔍 Collected: April 24, 2026 at 13:31
- 🤖 AI Analyzed: April 25, 2026 at 00:48 (11h 16m after Collected)
'Alulu' (hereafter referred to as Alulu Mall), a creative product mall operated by System Research Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture), conducted a questionnaire survey on 'diagnostic content' targeting women aged 24 to 39 nationwide.
As a result of the survey, the number of people who answered that they 'end as is' after a diagnosis remained at less than 10%, indicating that many people proceed to the next action, such as browsing products or comparing and considering them.
Furthermore, the response 'I want the content to be convincing even if it is long' exceeded 'I want something that finishes quickly and easily', suggesting that 'being convinced and able to accept it' is valued more than mere convenience.
* In this article, 'diagnostic content' refers to something that proposes a suitable type or recommended products by answering a few questions.
Survey Results
■ What is required is 'being convincing' rather than 'finishing quickly'
When asked 'Which thought is closest to your opinion on diagnostic content?':
- I want the content to be convincing even if it is long: 46.6%
- I want something that finishes quickly and easily: 32.8%
While convenience is valued, users also require the content to be acceptable to them, even if it takes some time.
Although convenience is important as an entry point, it became clear that it alone is not enough to fully motivate people.
■ 'Convincing diagnostics' consist of 'a feeling of fit' and 'explanation of reasons'
When asked 'What is the most important element in a diagnosis?':
- Feeling that it suits me: 44.8%
- Having reasons and grounds explained: 29.3%
These were frequently cited.
A convincing diagnosis is not just about giving an answer, but a design where one can feel 'it suits me' and understand the reasons.
■ Less than 10% end as is after diagnosis
Also, when asked 'What action do you often take after seeing the diagnosis results?':
- View products on the diagnosed site: 48.3%
- Look for similar products on other sites: 32.8%
- Check comparisons and reviews: 29.3%
≀
- End as is: 6.9%
It was found that users do not just end after the diagnosis, but engage in consideration behaviors such as viewing, comparing, and searching for products.
It is evident that diagnostic content is not a device to force an immediate purchase, but it is effective as an entry point to draw out actions leading to purchase, such as viewing, comparing, and searching.
■ Product proposals are not ignored. They are accepted depending on 'how they are presented'
Then, does it not lead directly to purchases?
When asked 'How do you feel when products or recommendations appear after the diagnosis results?':
- Helpful because it seems to suit me: 36.2%
- Will use it as a reference if the relevance to the diagnosis is clear: 27.6%
- Helpful because it saves the trouble of choosing: 19.0%
It was found that products presented after a diagnosis are easily accepted if their relevance is understandable.
Product proposals after a diagnosis are not necessarily received negatively; if presented in a way that conveys relevance to the individual, there is room for them to be received as reference information.
■ Usage of diagnostic content (Reference)
■ Diagnostics that move people cannot be created with 'convenience' alone.
From this survey, it has become apparent that diagnostic content functions as something to 'move people to the next action' rather than 'make them buy on the spot'.
What is important at that time is not just finishing quickly, but a 'convincing diagnosis' where one can feel it suits them and understand the reasons.
It can be said that diagnostics that move people require acceptability and ease of conveying reasons in addition to convenience.
For details of the survey results:
https://alulu.com/media/tips_quizcontent/
* Request regarding quotation/reproduction of data
When using the survey results and images from this release, please set a link to the official website of 'Alulu' (https://alulu.com/) as the citation source.
[Survey Overview]
Target: Men and women aged 20-60 nationwide
Survey period: March 25, 2026
Survey agency: Crowdsourcing site
Survey method: Calculated response ratio of each question item
Valid responses: 400
[About Creative Product Mall Alulu]
'Alulu' values not only the appeal of products and services but also 'who you buy from', and has a lot of content that conveys the history of the shop, the thoughts of producers, and the personalities of craftsmen. You can encounter favorite products after knowing these thoughts. We will continue to strive to be a place where 'people (stores) and people (customers)' gather and connect.
■ Alulu Mall
https://alulu.com/
■ Contact
As a result of the survey, the number of people who answered that they 'end as is' after a diagnosis remained at less than 10%, indicating that many people proceed to the next action, such as browsing products or comparing and considering them.
Furthermore, the response 'I want the content to be convincing even if it is long' exceeded 'I want something that finishes quickly and easily', suggesting that 'being convinced and able to accept it' is valued more than mere convenience.
* In this article, 'diagnostic content' refers to something that proposes a suitable type or recommended products by answering a few questions.
Survey Results
■ What is required is 'being convincing' rather than 'finishing quickly'
When asked 'Which thought is closest to your opinion on diagnostic content?':
- I want the content to be convincing even if it is long: 46.6%
- I want something that finishes quickly and easily: 32.8%
While convenience is valued, users also require the content to be acceptable to them, even if it takes some time.
Although convenience is important as an entry point, it became clear that it alone is not enough to fully motivate people.
■ 'Convincing diagnostics' consist of 'a feeling of fit' and 'explanation of reasons'
When asked 'What is the most important element in a diagnosis?':
- Feeling that it suits me: 44.8%
- Having reasons and grounds explained: 29.3%
These were frequently cited.
A convincing diagnosis is not just about giving an answer, but a design where one can feel 'it suits me' and understand the reasons.
■ Less than 10% end as is after diagnosis
Also, when asked 'What action do you often take after seeing the diagnosis results?':
- View products on the diagnosed site: 48.3%
- Look for similar products on other sites: 32.8%
- Check comparisons and reviews: 29.3%
≀
- End as is: 6.9%
It was found that users do not just end after the diagnosis, but engage in consideration behaviors such as viewing, comparing, and searching for products.
It is evident that diagnostic content is not a device to force an immediate purchase, but it is effective as an entry point to draw out actions leading to purchase, such as viewing, comparing, and searching.
■ Product proposals are not ignored. They are accepted depending on 'how they are presented'
Then, does it not lead directly to purchases?
When asked 'How do you feel when products or recommendations appear after the diagnosis results?':
- Helpful because it seems to suit me: 36.2%
- Will use it as a reference if the relevance to the diagnosis is clear: 27.6%
- Helpful because it saves the trouble of choosing: 19.0%
It was found that products presented after a diagnosis are easily accepted if their relevance is understandable.
Product proposals after a diagnosis are not necessarily received negatively; if presented in a way that conveys relevance to the individual, there is room for them to be received as reference information.
■ Usage of diagnostic content (Reference)
■ Diagnostics that move people cannot be created with 'convenience' alone.
From this survey, it has become apparent that diagnostic content functions as something to 'move people to the next action' rather than 'make them buy on the spot'.
What is important at that time is not just finishing quickly, but a 'convincing diagnosis' where one can feel it suits them and understand the reasons.
It can be said that diagnostics that move people require acceptability and ease of conveying reasons in addition to convenience.
For details of the survey results:
https://alulu.com/media/tips_quizcontent/
* Request regarding quotation/reproduction of data
When using the survey results and images from this release, please set a link to the official website of 'Alulu' (https://alulu.com/) as the citation source.
[Survey Overview]
Target: Men and women aged 20-60 nationwide
Survey period: March 25, 2026
Survey agency: Crowdsourcing site
Survey method: Calculated response ratio of each question item
Valid responses: 400
[About Creative Product Mall Alulu]
'Alulu' values not only the appeal of products and services but also 'who you buy from', and has a lot of content that conveys the history of the shop, the thoughts of producers, and the personalities of craftsmen. You can encounter favorite products after knowing these thoughts. We will continue to strive to be a place where 'people (stores) and people (customers)' gather and connect.
■ Alulu Mall
https://alulu.com/
■ Contact