Character Collaboration Products: Over Half of Purchasers Have Repurchase Intent; 60% of Non-Purchasers Say 'Won't Buy'

System Research Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture), which operates 'Souzakuhin Mall Aruru' (hereinafter referred to as Aruru Mall), conducted an online survey targeting men and women aged 20-60 nationwide regarding "Character Collaboration Products."

As a result, a significant difference in purchasing intention was found depending on whether or not individuals had experience purchasing character collaboration products.

While 53.0% of those with purchasing experience responded that they "might buy even without interest in the collaborator," 60.7% of those without prior experience answered that they "have no possibility of purchasing," revealing a clear dichotomy.

Survey Results

### Purchase Experience is Approximately Half, with Room for Future Growth

Regarding the experience of purchasing character collaboration products:

"Yes" accounted for 45.2%, and "No" accounted for 54.8%.

As a majority have no prior experience, this suggests that the collaboration product market has room for future expansion.

### Over Half of Purchasers Show 'Repurchase Intent Even Without Interest in Collaborator'

Among those who have purchased character collaboration products, 53.0% responded that they "might buy even without interest in the collaborator."

Furthermore, 43.0% answered "cannot say either way," and only 6.6% responded "no possibility of purchasing," indicating a relatively positive tendency among experienced purchasers.

From these results, it is conceivable that factors such as the product's own appeal, price, and design, in addition to interest in the character, influence purchasing decisions.

### 60% of Non-Purchasers Say 'No Possibility of Purchasing'

On the other hand, among the segment with no prior purchasing experience, 60.7% answered "will not purchase."

When asked for reasons, common opinions included "not interested in the collaborator" and "price is high," suggesting that the appeal of the collaboration product itself is less felt.

### 'Attachment to Character' is the Most Common Purchase Reason

As for the reasons for purchasing character collaboration products:

"Like the character" was the most cited reason at 71.8%.

This was followed by "It's a product from a company/store I usually use" (38.1%) and "The design was good" (31.5%).

### Collaboration Products Have a Structure of 'Fan Dependency + Conditionally Motivated Segment'

This survey revealed that character collaboration products are "strongly supported by segments interested in the characters, while struggling to reach those uninterested."

While over half of experienced purchasers show repurchase intent, 60% of those without experience responded "will not purchase," indicating a tendency for collaboration products to be established primarily around the fan base.

On the other hand, reasons such as "It's a product from a company/store I usually use" (38.1%) also existed in a certain number of cases, confirming instances where purchases are made based on the product's intrinsic value, not just character interest.

Based on these results, collaboration products can be said to consist of a dual structure of "fan dependency" and "product value."

Details of the survey results can be found here: https://alulu.com/media/tips_collabo_item/

**Request for Citation/Reproduction of Data:** When using the survey results and images from this release, please include a link to the official website URL of "Souzakuhin Mall Aruru" (https://alulu.com/) as the source.

**Survey Overview:** Target Audience: Men and women aged 20-60 nationwide Survey Period: March 25, 2026 Survey Organization: Crowdsourcing site Survey Method: Calculated response ratios for each question item Effective Sample Size: 400 respondents

**About Souzakuhin Mall Aruru:** "Aruru" values not only the appeal of products and services but also 'who you buy from.' It is rich in content that conveys the history of shops, the aspirations of producers, and the personalities of artisans. You can discover products you like after learning about their story. We will continue to strive to be a place where people (shops) and people (customers) gather and connect.

Aruru Mall https://alulu.com/

Contact Us https://alulu.com/contact/

**Company Profile:** Company Name: System Research Co., Ltd. Head Office Location: 2-12 Iwatsuka Hondori, Nakamura Ward, Nagoya City, Aichi Prefecture, 453-0081 Representative Director & President: Hiroshi Hirayama Company Website: https://www.sr-net.co.jp/ Keywords: EC, Aruru, Survey, Character, Press Release, Collaboration