“Bought but don’t use?” Approximately 60% are “satisfied without using” — a consumption trend spreads among young people who feel “value in ownership itself”

System Research Inc. (Headquarters: Nagoya, Aichi Prefecture), which operates "Creation Mall Alulu" (hereinafter referred to as Alulu Mall), conducted a survey on "the act of collecting familiar items" targeting women aged 15-29 nationwide. As a result, it became clear that a consumption behavior is spreading where people feel value not only in "using" products but also in "owning" them. 56.0% of respondents reported having experienced "satisfaction without using" after purchasing a product, revealing that more than half are satisfied even without using the product. **Survey Results** **■ Approximately 70% have "collecting experience"** First, a survey on the act of collecting and keeping familiar items such as stickers and gacha-gacha toys showed that 66.6% responded with "often," "sometimes," or "in the past." This indicates that the act of "collecting" itself is widely prevalent among young people. **■ Approximately 60% are "satisfied without using"** A survey on satisfaction after purchasing a product showed that 56.0% of people have experienced "satisfaction without using," combining "often" (19.5%) and "sometimes" (36.5%). This indicates that even for products originally purchased "for use," a large number of people find satisfaction without actually using them. **■ Satisfaction from "owning" rather than "using"** (The original text was truncated here, so the translation ends here.)