“Bought but don’t use?” Approximately 60% are “satisfied without using” — a consumption trend spreads among young people who feel “value in ownership itself”
A survey by System Research Inc.'s "Alulu Mall" revealed that approximately 60% of women aged 15-29 are satisfied with products even if they don't use them. A consumption trend is spreading among young people who feel "value in ownership itself."
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- 📰 Published: April 4, 2026 at 19:10
- 🔍 Collected: April 4, 2026 at 10:30
- 🤖 AI Analyzed: April 21, 2026 at 13:36 (411h 6m after Collected)
System Research Inc. (Headquarters: Nagoya, Aichi Prefecture), which operates "Creation Mall Alulu" (hereinafter referred to as Alulu Mall), conducted a survey on "the act of collecting familiar items" targeting women aged 15-29 nationwide.
As a result, it became clear that a consumption behavior is spreading where people feel value not only in "using" products but also in "owning" them.
56.0% of respondents reported having experienced "satisfaction without using" after purchasing a product, revealing that more than half are satisfied even without using the product.
**Survey Results**
**■ Approximately 70% have "collecting experience"**
First, a survey on the act of collecting and keeping familiar items such as stickers and gacha-gacha toys showed that 66.6% responded with "often," "sometimes," or "in the past." This indicates that the act of "collecting" itself is widely prevalent among young people.
**■ Approximately 60% are "satisfied without using"**
A survey on satisfaction after purchasing a product showed that 56.0% of people have experienced "satisfaction without using," combining "often" (19.5%) and "sometimes" (36.5%). This indicates that even for products originally purchased "for use," a large number of people find satisfaction without actually using them.
**■ Satisfaction from "owning" rather than "using"**
(The original text was truncated here, so the translation ends here.)
As a result, it became clear that a consumption behavior is spreading where people feel value not only in "using" products but also in "owning" them.
56.0% of respondents reported having experienced "satisfaction without using" after purchasing a product, revealing that more than half are satisfied even without using the product.
**Survey Results**
**■ Approximately 70% have "collecting experience"**
First, a survey on the act of collecting and keeping familiar items such as stickers and gacha-gacha toys showed that 66.6% responded with "often," "sometimes," or "in the past." This indicates that the act of "collecting" itself is widely prevalent among young people.
**■ Approximately 60% are "satisfied without using"**
A survey on satisfaction after purchasing a product showed that 56.0% of people have experienced "satisfaction without using," combining "often" (19.5%) and "sometimes" (36.5%). This indicates that even for products originally purchased "for use," a large number of people find satisfaction without actually using them.
**■ Satisfaction from "owning" rather than "using"**
(The original text was truncated here, so the translation ends here.)