Character Collab Products: Over Half of Experienced Buyers Intend to Repurchase, While 60% of Inexperienced Say They 'Won't Buy'
A survey by System Research's 'Alulu Mall' reveals a polarization in purchase intent for character collab products. 53% of experienced buyers may repurchase, but 60% of inexperienced buyers won't.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 03:20
- 🔍 Collected: April 2, 2026 at 19:34
- 🤖 AI Analyzed: April 21, 2026 at 05:39 (442h 4m after Collected)
System Research Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture), which operates the "Creative Goods Mall Alulu" (hereinafter "Alulu Mall"), conducted a questionnaire survey on "character collaboration products" targeting men and women aged 20 to 60 nationwide.
As a result, it was found that there is a significant difference in purchasing intent depending on whether or not they have experience purchasing character collaboration products.
While 53.0% of those with purchase experience answered that they "might purchase even if they are not interested in the collaboration partner," 60.7% of those without purchase experience answered that there is "no possibility of purchasing," showing a clear polarization.
## Survey Results
■ About half have purchase experience, leaving room for future growth
Regarding experience purchasing character collaboration products, 45.2% said they "have" and 54.8% said they "do not have." Since the majority are inexperienced, it suggests that there is room for future expansion in the collaboration product market.
■ Over half of experienced buyers have "intent to repurchase even without interest in the collaboration partner"
Among those who have purchased character collaboration products, 53.0% answered that they "might purchase even if they are not interested in the collaboration partner." In addition, 43.0% answered "cannot say either way," and only 6.6% answered "no possibility of purchasing," showing a relatively positive trend among experienced buyers. From these results, it is possible that factors such as the product's own appeal, price, and design influence purchasing decisions, in addition to interest in the character.
■ 60% of inexperienced buyers say "no possibility of purchasing"
...
As a result, it was found that there is a significant difference in purchasing intent depending on whether or not they have experience purchasing character collaboration products.
While 53.0% of those with purchase experience answered that they "might purchase even if they are not interested in the collaboration partner," 60.7% of those without purchase experience answered that there is "no possibility of purchasing," showing a clear polarization.
## Survey Results
■ About half have purchase experience, leaving room for future growth
Regarding experience purchasing character collaboration products, 45.2% said they "have" and 54.8% said they "do not have." Since the majority are inexperienced, it suggests that there is room for future expansion in the collaboration product market.
■ Over half of experienced buyers have "intent to repurchase even without interest in the collaboration partner"
Among those who have purchased character collaboration products, 53.0% answered that they "might purchase even if they are not interested in the collaboration partner." In addition, 43.0% answered "cannot say either way," and only 6.6% answered "no possibility of purchasing," showing a relatively positive trend among experienced buyers. From these results, it is possible that factors such as the product's own appeal, price, and design influence purchasing decisions, in addition to interest in the character.
■ 60% of inexperienced buyers say "no possibility of purchasing"
...