70% Want to Incorporate 'Spring Fashion': High Enthusiasm for Enjoying the Season Despite Its Short Duration

"Alulu Mall," a creative goods marketplace operated by System Research Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture), conducted a survey on "spring fashion" targeting women aged 20 to 50 across Japan. The survey results show that while many people feel this year's spring will be short, 70% of respondents still want to incorporate a spring feel into their fashion. Furthermore, participants mentioned various ways to do so, such as through colors, clothing items, and materials, demonstrating a broad desire to enjoy the season. Survey Results ■ Over 70% feel this year's spring will be "short" When asked if they feel this year's spring will be short: Somewhat feel so: 47.5% Strongly feel so: 28.0% Over 70% of the total respondents feel that spring will be short this year, indicating a widespread awareness of changes in the progression of the seasons. ■ 70% want to "incorporate spring" despite the short duration When asked if they want to incorporate a spring feel into their fashion even if they feel the season is short: Somewhat agree: 54.0% Strongly agree: 16.0% 70% of respondents answered that they want to incorporate spring into their fashion. Even with a shorter perceived spring, there is a strong desire to enjoy the seasonal atmosphere. ■ "Color" is the most popular way to incorporate spring The survey found that using "color" is the most common method for people to bring a spring feel into their outfits.