Expensive Clothes vs. Frequently Worn Clothes: 'Frequently Worn' Wins Out in Decluttering Decisions

"Alulu Mall," operated by System Research Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture), conducted a survey on "clothes kept during decluttering" targeting men and women aged 20 to 50 across Japan. The survey results revealed that people tend to keep clothes they wear daily rather than expensive ones. In particular, there is a clear trend toward prioritizing practicality, such as comfort and ease of styling. Survey Results ■ "Condition" and "Frequency of Use" are the Top Criteria for Keeping Clothes When asked about the criteria for deciding which clothes to keep: Is it still in good condition?: 57.1% Do I wear it often?: 54.0% These were the most frequently cited reasons. Both the physical condition of the garment ("can it still be worn?") and the actual usage ("do I actually wear it?") are prioritized, suggesting that practical utility is a more significant decision-making factor than the original price. ■ Approximately 60% of People Choose "Frequently Worn Clothes" Over "Expensive Clothes" When asked, "If you had to choose between a garment that cost over 10,000 yen but is rarely worn, and a garment that cost around 3,000 yen but is worn frequently, which would you keep?" the majority chose the latter.