Reality of Mother's Day: "Not giving a gift" is the majority among those not living together; 40% of the 30% who do give gifts don't convey their feelings

System Research Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture), which operates "Creative Works Mall Alulu" (hereinafter, Alulu Mall), conducted a survey on "Mother's Day" targeting men and women aged 25-59 nationwide who do not live with their mothers.

The survey results revealed that among those not living with their mothers, only about 30% give gifts on Mother's Day, and more than half "do nothing." Furthermore, among those who send gifts by delivery, 40% do not include a message, indicating a wide range in how people engage.

Survey Results

Mother's Day for those not living with their mothers: About 30% give gifts

When asked those who do not live with their mothers, "Do you plan to give your mother a gift on Mother's Day?",

Plan to give a gift: 30.1%

Do not plan to give a gift: 55.5%

The responses indicating no gift constituted the majority.

This result suggests that for those not living with their mothers, celebrating Mother's Day itself may not necessarily be common.

For those not living together, "hand delivery" is the most common way to give gifts

Mother...